He Zhongxu Talks About The Successful Way Of Clothing Management

When a large number of dealers are having a headache for how to enter the shopping mall, He Zhongxu can complete the whole process from selecting brands to shopping malls in a month. In the most competitive market of department stores in Beijing, many shopping malls and shops are open one after another, and the interval between them is only a few days.

When a large number of dealers lost their terminal staff, He Zhongxu's employees could take the lead in joining the garment circle several years after their reassignment.

From the textile business to the clothing industry, He Zhongxu created the textile business miracle in the Beijing market with her own "management" philosophy. She is one of the ten largest clothing dealers in the country, and is the most trustworthy friend in the eyes of the customers.

He Zhongxu's "AGU" brand has created the first sales volume in the North China region for 5 years in a row. The sales of single stores in the North China region are always the top spears.

Introduction of pioneer idea and leading Beijing textile market

He Zhongxu was born in Sichuan and was influenced by the "commercial" atmosphere at an early age.

Into the mid 80s, a "business" wind swept across the motherland.

At that time, only He Zhongxu, a teenager, ran around the majority of China with a full brain business.

She has been to Nanjing, Xi'an, Taiyuan, Shanxi and other cities.

She also set up a stall in Shaanxi and opened a textile mall in Nantong, Jiangsu, which has made a small undertaking.

In search of bigger business opportunities, He Zhongxu arrived in Beijing in 1988.

At that time, the development of Beijing's economy was far less than that of the present. The information flow was slow. The department store business model was still in the stage of manufacturer's selling and shopping malls, and there was no concept of counters at all.

When He Zhongxu and his wife came to Beijing, they went through the sales department stage in the early days, but because there was no special person management, the backlog of goods was serious.

In order to reverse the situation, the couple can discuss whether the advanced ideas of the South can be passed on to Beijing, that is, the manufacturers enter the market to operate their own counters, and the stores charge a certain fee.

In order to achieve this idea, they have invited the heads of shopping malls to visit their factories in Keqiao, Zhejiang.

This year, the first textile retail counters in Beijing opened in Changan shopping mall, Beijing, and pioneered the business model of "introducing factories into shops" in the textile market of Beijing.

The benefits brought by the mode of "introducing factories into shops" has gradually become a reality.

The shopping mall counters also changed from the previous one to the later dozens, and at the same time, she was one of the first employers to take the salary system of the base salary plus royalty in the Beijing market, which undoubtedly gave the employees greater work enthusiasm. At that stage, He Zhongxu's textile counters had spread all over the major shopping malls in Beijing and formed an absolutely strong force in the industry.

Market channel advantage wins key regional agent

The ten year operation of the textile mall has made He Zhongxu acquainted with many shopping malls in Beijing.

Among many manufacturers of shopping malls, He Zhongxu is always the fastest and most active employee with the best service attitude.

In the long term cooperation, He Zhongxu, who inherited the frank and frank nature of Chuan Mei and many businessmen, turned from their initial cooperative relationship to a very good friend in their life.

Even if they later turned to travel and medicinal herbs, they would often get together to chat and drink tea.

In 2003, it was done.

In 2003, when the Clothing Fair chose the "AGU" brand, AECO company handed over the most important Beijing market to He Zhongxu because of its rich channel advantages. In just a month, He Zhongxu's stores and shops opened one after another.

After entering the field of clothing, many of the old employees who had already left were asked to continue their cooperation after she learned that she had been running clothes.

He Zhongxu said that some employees of the company have been working together for more than 10 years, and employees in 6 or 7 years are in the majority.

The loss rate of shops suffered from SARS is zero.

He Zhongxu's first fashion business was not smooth.

In 2003, when she opened 5 or 6 stores in the mall, she suffered from atypical pneumonia.

Beijing became the core area of the whole country. For a time, the whole city was closed down, a large number of companies and universities were on holiday, there were few people in the streets.

In the face of sudden SARS, no one can predict when it will end.

At that time, He Zhongxu's new store opened less than a month ago, and the store's buckles were also very high. The shops had no passenger flow, and the daily turnover was very few.

The large number of staff turnover is the core problem faced by many terminal stores at that time. He Zhongxu said he had only one idea at that time and had to support it. To maintain operation, shops must have people, and in any case, retain staff.

To this end, she began to re engineer staff salaries and adjust their working hours.

In view of the panic in SARS period, He Zhongxu doubled his salary to the staff and reworked the new duty watch.

At the same time, in order to ensure the initiative of the business, she keeps in touch with every terminal staff, and the employees report the sales situation on time every day.

Although many stores sell zero, even if they sell tens of dollars on the same day, He Zhongxu will encourage their employees.

In order to keep abreast of the progress of SARS, she buys large quantities of newspapers every day, watches TV news, understands the latest developments, and shares the positive side with her employees to give them more confidence and support.

In July 2003, SARS was lifted completely.

In this short three months, Beijing has many brands fall down, and many shops are faced with the loss of large numbers of workers, the confusion of re recruitment, the loss rate of He Zhongxu's terminal shop is almost zero.

On the day of the lifting of the ban, the company and the terminal employees celebrated together. He Zhongxu said that the more harvest during the SARS period is that the staff and the company are in the same boat, and everyone is facing difficulties. Until now, many employees of the company have been there since then.

At the same time, her business has begun to enter a new orbit.

In the next 3 years, the number of "Ai Gu" brand stores in Beijing increased rapidly to more than 30, and more than 100 stores were opened in North China.

Shops closed to talent reserves

Clothing management, everyone will face a bumpy period.

In mid 2006, He Zhongxu represented a sports leisure brand in Fujian.

This is a group company, because the company has just set foot in the clothing brand industry, in 2006, the autumn and winter goods company has not delivered the goods, until the receipt has already been seriously over the season.

He Zhongxu immediately found the person in charge of the company, and the company said it would solve it in time.

By the spring and summer of 2007, the same thing happened again.

At that time, He Zhongxu had opened more than 10 small terminal shops in Beijing, Tianjin and other regions, and the amount of capital invested was also great. How to reverse the unfavorable situation? In order to recover the losses, He Zhongxu pformed some of the stores, and pferred the store employees to the company's "EGU" shops to make reserves and actively seek new brands.

In the second half of 2007, He Zhongxu won the international brand Disney's regional agent in Beijing and Hebei in the second half of the year. After finishing the decoration of the store, He Zhongxu pferred the employees who had been stored in the "ancient world" store into the new store, which was originally facing a business dilemma. Instead, she saved and cultivated many business talents for her, which saved time and cost.

Soon, He Zhongxu's Disney shop network developed rapidly in Beijing and Hebei, and reached more than 30 stores by 2008.

Customer support wins dealer trust

For the management of customers, He Zhongxu is more like a parent, helping the dealers in the business problems in a timely manner and helping them in the face of operational difficulties.

She once took the risks of new shopping malls to support customers in opening new stores. Now, the store has done a good job in sales, and she has also been persuasion that customers will be able to provide capital turnover when they are faced with cash flow difficulties.

No matter how large the scale of the business is, if there is a business problem, He Zhongxu will try his best to solve the problem.

"I am also from the terminal, and I have experienced many setbacks. I can understand the helplessness when facing difficulties. Since everyone has chosen the same brand, as a general agent, I should lead everyone to get rich together."

Sincere effort always wins the corresponding reward.

In 2008, the financial crisis caused a large number of general agents to face the backlog and confusion of goods brought about by the order of the franchisee. He Zhongxu's franchisees were confident and faced with the total agents. When the number of agents around them complained, He Zhongxu's sales performance steadily increased.

For wealth He Zhongxu, he never thought of setting a goal. As long as he chose to do something seriously, he should face up to it and face it hard, no matter how many difficulties he faced.