How To Open A Fat People'S Clothing Store

For women, shopping is a natural enjoyment, but there are also many girls. Shopping for a shopping mall is a painful experience because of the fat body.

Although it is not difficult to open a fat shop.

But as long as we are willing to study hard, we will surely gain something.

According to this idea, you can use this as an example.

Implementation plan

1. shop location: rent a house about 30~50 square meters.

2. shop decoration:

3. purchase of equipment: sewing machines and other related equipment.

4. service people: special physique.

5. market positioning: fat people clothing shop, in addition to market positioning, targeted customers at a glance, but also have to pay attention to a "feeling" word: first, ask fat people as waiters, fat for fat people, psychological balance, increase the opportunity to communicate feelings; two is to represent different clothing models with different flower names, to avoid the "obesity" two words, take care of the self-esteem of fat people, and fat people's consumer psychology hit it off.

6. personnel recruitment and training: recruitment of four to five employees (two of which are service designers, requiring experts in service design, and special body fashion design experience) require them to be proficient in the production of clothes, ingenious and conscientious in their work.

It is not easy to make clothes of various shapes.

It must be someone who has some experience in tailoring of fashion design.

7. preparation material: many people think that fat people can wear it, not the color is grey, but the style is obsolete.

A fashion designer believes that in fact, soft and cool linen and silk fabrics can also be used to make clothes for fat people.

It is best to "tune" the colors that are suitable for a fat person.

8. advertising: printable leaflets can be distributed in places where people have a lot of traffic.

9. establish your own customer files, regularly contact old customers, provide some additional services, and establish a fixed consumer group.

10. business undertaking: you can also open your own business and then subcontract your business to some powerful and trustworthy clothing factories in the region.

This can reduce the cost of personnel and equipment, and the profit is even more substantial.

11., the production process: first of all, the size of the fat person over size, and according to the different parts of obesity into several categories, and then click on the clothing styles.