[CHIC Special Edition: Foreign Brand &Nbsp; Set Foot On The Chinese Dream Stage.

CHIC2011 highlights of overseas exhibition area

With the continuous expansion of the middle class in mainland China and the speed of the development of Chinese and foreign clothing market, the demand for overseas brands to enter the Chinese market is more intense. CHIC It is not only the platform for China's clothing brand to open up territory, but also the stage for many Asian and even world clothing brands to blossom and blossom in China.

Recently, according to the CHIC organizers, CHIC2011's overseas exhibitors will still gather in the W1 and W2 pavilions, with the focus of the exhibition. Apart from the Italy, France, South Korea, Hongkong, Taiwan exhibitors in 2010, they will also increase the three exhibition groups of the United States, Germany and Japan. Compared with the previous CHIC, the independent exhibition of overseas brands will become a bright spot in 2011. Their scale of exhibition will account for 45% of the overseas exhibition group.

The US brand is looking at China.

In the past, there were not many brands from overseas in the overseas exhibition area, but in 2011, the famous exhibition agencies in the United States " ENK International CHIC will be selected for high-end women's wear, men's wear, children's wear and accessories.

If ENK is still relatively unfamiliar to the Chinese apparel industry, it will be a good understanding of the background and strength of ENK when it comes to its sister company IMG. IMG is a famous management agency. It has hosted many fashion week events in the UK, Australia and many other places. ENK is the sponsor of clothing exhibition such as Coterie, Designers Collective, ENK Vegas, Intermezzo Collections and WSA. Among them, the Coterie exhibition is dominated by fashionable women's wear, casual wear and street wear, with an exhibition area of more than 80 thousand square meters and more than 1000 exhibitors.

In an interview, ENK chairman Elyse Kroll said: "if the brand wants to grow, the US companies must look far ahead and focus on the global market." ENK's goal in China is to "meet the fashion demand of China's growing middle class with more than 3 million people". Therefore, the brand that has taken part in CHIC is a high-end brand.

In November of this year, ENK held a preaching session for enterprises interested in the Chinese market and CHIC, with more than 100 enterprises participating. At the conference hall, there were many cases where CHIC did not know the cost of the exhibition. Overseas enterprises Sign up for exhibition on the spot.

According to CHIC organizers, at present, ENK has convened more than 20 brands and is "ready to fight for CHIC2011", and the ENK group will undoubtedly become a highlight of CHIC2011's overseas exhibition area. "The importance of the Chinese market is obvious, so it is also important to choose the right distributors to cooperate." ENK President Tom Nastos said, "on CHIC, ENK will help us and international designers to reach out to Chinese distributors so that they can succeed in this huge market."

On CHIC2010, a forum entitled "how Chinese brands enter the Russian market" was a great success. In 2011, the ENK Pavilion will discuss "how Chinese brands enter the United States" in CHIC.

Germany swept fashion storm

The number of German enterprises exhibiting CHIC in the past few years is relatively limited, and in 2011, CHIC will usher in a "German storm". At present, the German partner of CHIC organizer has organized several German garment enterprises to participate in the exhibition. Among them, the most worth mentioning is that Germany's largest two women's clothing brands, Marccain and Gerry Weber, will be CHIC in Germany.

Marccain, the top women's clothing brand from Germany, was founded in 1972, and is well known for its good integration of German rigour and Italy's casual style. In the eyes of its consumers, Marccain's trousers version is good, its shoes are comfortable and dyed bright. At present, Marccain has entered the Chinese market and opened a store in Beijing's Feng Lian Plaza.

Another German clothing brand Gerry Weber is a listed clothing company, mainly composed of 3 women's clothing brands. Among them, Gerry Weber is the main force of group sales. The brand also includes three sub Gerry Weber EDITION, Gerry Weber Sport and G.W.. At present, Gerry Weber has opened about 1000 shops in more than 50 countries around the world, with its footprint in Switzerland, the United Arab Emirates, the United Kingdom and Russia. About 100 franchised stores are being opened each year.

In addition, German footwear brands such as Gabor, Sigux and Arax, which have been well received by CHIC2010, will continue to exhibit CHIC. It is reported that the German Pavilion will have a number of enterprises to hold a press conference, dinner and other activities, very active.

Asian Pavilion shows oriental charm.

During the three years of 2007~2009, Japanese officials organized the Japanese clothing brand to participate in CHIC, and achieved good results. After three years of participation and experience, the Japanese clothing brand tasted the sweetness of CHIC. In the coming of the new exhibition, Japan's famous media, Japan's Research Institute of textile industry, organized the clothing brand to CHIC again. It is reported that Japan's research group is well-known media in Japan, has organized the Japanese Fashion Festival (IFF) and other activities, in the Japanese apparel industry has considerable appeal. {page_break}
 

The Korean design, which is simple and not simple, has splendor on the CHIC2010. In 2011, the Korean Pavilion will continue to "Korean style" on the platform of CHIC. In 2010, the Federation of Korean fiber industries will have seven years of Preview in SHANGHAI moved from Shanghai to Beijing CHIC2010. In 2011, the Korean Pavilion will continue to exert its strength. The exhibition area will exceed 4000 square meters.

Since its ties with CHIC in 1993, Hongkong's TDC has never been absent. In 2011, CHIC naturally will not fall behind. According to the organizers, the Hongkong Pavilion on CHIC2011 will occupy an area of 6000 square meters.

French style continues to land on CHIC

The French Pavilion is an old friend of CHIC. The theme of the exhibition is "Paris For Ever" in 2011. The exhibition area will be expanded to 1200 square meters. CHIC France Pavilion's partners, apart from the famous exhibitions' Who 's Nest and Premiere Class, and the French women's wear association which organized the Paris women's wear exhibition, the French government also participated in the group work, focusing on introducing the French jewelry brand to CHIC. Similarly, the Italy Pavilion, which has been involved in CHIC for many years, will have an exhibition area of 1600 square metres next year.

Finding a meeting point for Chinese and foreign fashion

In addition to docking domestic and foreign clothing enterprises, another major function of CHIC is fashion communication. In the overseas exhibition area of CHIC2011, the audience will see a boutique area named "Style Signature". Here, the organizers will focus on high-end boutique products from Europe and the United States, with fashion women's wear, fashion casual wear and accessories.

While giving visitors a visual appreciation, the organizers will invite domestic shopping malls managers and agents to connect with exhibitors. At CHIC2011, the organizers will set up overseas service centers to provide translation and escort services to overseas buyers. On CHIC2010, buyers from Japan once made a visiting group, not only visiting CHIC, but also visiting the Chinese clothing market in the market.

Despite the different business models at home and abroad, with the continuous exploration of CHIC organizers and domestic and foreign commercial enterprises, opportunities for cooperation are sprouting from the platform of CHIC and blossom and blossom all over the world.