Guan Qi Shoe Industry: Self Catering Shoes Market Pformation And Innovation

Specializing in the production of women's fashion shoes and women

Metamorphosis in competition

Guan Qi shoe industry has gone through 20 years ago.

At present, the company has fixed assets of about 30000000 yuan, covers an area of more than 10 thousand square meters, has a building area of more than 1.6 square meters, employs more than 600 people, and produces more than 6000 pairs of Nissan shoes. Its products are exported to Japan, the United States and Europe.

The champion is a graceful lady. Her name is Cai Guofen.

Cai Guofen said that Guan Qi started making shoes as early as 1990, and was also an early shoe maker in Wenling.

"At the beginning, we had only 20 workers to make low-grade injection shoes, making men's shoes and doing the domestic market."

She said.

However, Guan Qi is an innovative company.

In the fierce market competition, Guan Qi challenges herself one after another, realizes pformation and breakthroughs, grades from low to middle grade, and shoes turn from men's shoes to women's shoes, and the market shifts from domestic to overseas.

Cai Guofen said that Guan Qi has won the market reputation with exquisite workmanship, beautiful appearance, excellent quality and substantial price.

Facing the crisis

Crowns are on the streets of Hengfeng.

"We first made textiles, and did not start making shoes until 1990, when the scale was also a family workshop."

Cai Guofen recalls.

Later, Guan Qi went through two moves.

The first time is to move the production plant to the zhe Chu line.

At that time, Guan Qi's production workers had grown to 300.

The last move was in 2007.

This year, the new factory building with an area of more than 10 thousand square meters has been built and put into use in Nanshan Gate industrial area of Chengbei street.

However, soon after the relocation, as well as all shoe companies, Guan Qi suffered a serious impact from the international financial crisis.

"2008 is the most difficult year."

Cai Guofen described the difficulties at that time, "it is a success if we can survive."

By 2009, the market situation of shoemaking industry began to improve.

But Cai Guofen found that after a crisis, raw materials and labor costs rose, and the yuan appreciated.

"But the hardest part is that the workers can't stay."

Cai Guofen sighed.

Innovation in women's shoes Market

However, there are also opportunities behind the crisis.

Cai Guofen is keenly aware that more and more orders are being pferred to Wenling from many foreign and domestic high cost areas.

Cai Guofen said that in the past, Guan Qi had to go to exhibitions and exhibitions abroad, or even to sell products abroad.

"Just after the financial crisis, orders are afraid to take too much."

The financial crisis also made Cai Guofen pay more attention to the development of the domestic market.

In the increasingly fierce market competition, Guan Qi insisted on taking the exclusive route of women's shoes, and won the advantage for him.

Cai Guofen said that the women's shoes turned out to be related to their own women and their preferences for women's shoes. But over the years, they have told her that there is more room for women's shoes to tap their potential.

Cai Guofen attached great importance to the updating of women's shoes.

"The demand for women's psychology is to seek change and innovation."

She is always concerned about international and domestic trends.

Cai Guofen told reporters that Guan Qi attached great importance to product development.

"Every product we design will extensively solicit women's opinions and suggestions."

Cai Guofen said she often tried on new shoes herself.

"We strive to satisfy every customer."