Transformation Experience Of Dongguan Garment Enterprises

According to statistics, in 2008, the total industrial output value of Hong Kong, Macao and Taiwan investment enterprises and foreign-invested enterprises above the scale accounted for more than 66% of the total output value of the textile and garment industry, of which about 53% of Hong Kong, Macao and Taiwan invested enterprises.

However, private enterprises accounted for 60% of the Dongguan textile and garment enterprises with an operating income of over 500 million yuan, and 50% of the Dongguan textile and garment enterprises with a turnover of over 1 billion yuan. Private enterprises have become the leading sheep of the Dongguan textile and garment industry.

This set of data provided by the map of Dongguan textile and garment industry should be able to strengthen the confidence of Dongguan garment enterprises, especially foreign-funded garment enterprises, to sell domestically, and also reveal the huge potential of domestic clothing enterprises.

The experience of Dongguan's private clothing enterprises in developing the domestic market can also provide reference for Dongguan's foreign-funded enterprises.

The most important experience of Dongguan's private enterprises is to build the domestic market one step at a time.

Clothing enterprises in Humen and cha Shan saw the limitations of processing trade earlier. They took the road of brand in advance, arranged the mainland market and laid marketing channels, while most foreign-funded enterprises stuck to the processing trade and made quick money.

In this way, an interesting phenomenon appeared in Humen, that is, the Taiwanese businessmen who had taken the lead in Humen clothing had encountered the bottleneck of development, but they did not belong to the local private enterprises.

The biggest problem that ever encountered by Taiwanese businessmen was the lack of brand names.

Guo Zhengzhong, vice president of Dongguan Taiwan Association Humen branch, believes that the biggest mistake of Taiwan clothing enterprises is that "everyone is sticking to the Taiwan market" and "failed to open the customer base".

In the positioning of enterprises, they are mainly wholesale, and feel that brands are not important and domestic sales are not important.

The advantages of Dongguan's leading garment enterprises are actually already

Dongguan garment enterprises have formed the system capability of keeping up with fashion, changing market needs, organizing design and production, organizing marketing at low cost, and expanding brand influence, which are very important experience of enterprise pformation for foreign garment enterprises.