How To Deal With Market Competition With Aesthetic Selling Mode

How to deal with market competition with aesthetic selling mode

If we compare the product positioning in the brand profit model to a pattern framework, and the terminal sales mode is a relatively thick vertical line in this big pattern framework, commodity control, display and shop routine process management are broad and narrow horizontal lines.

The reason why the sales model mentioned here is an important vertical line is that sales mode is the core of sales performance and the lifeblood of a brand enterprise.

In the final analysis, behind the market competition is competition, who knows more about consumers and can seize the needs of consumers.

Brand positioning, business circle positioning, brand positioning are marketing ideas to attract consumers' attention, so the product structure and sales service in the store are how to get consumers to buy.

Clothing sales service, never forget what we can bring to consumers. What is the core of what we can bring to consumers? The style and color of clothing can bring beauty to the customers. High quality and high quality clothing styles can bring customers the satisfaction of consuming safety; matching with harmonious and tasty clothing can bring customers self confidence and satisfaction, etc. Although sales clothing can not immediately design clothing styles for customers, but sales clothing must pay attention to what customers need to wear, and how to help customers to solve these problems through matching and matching, so as to promote the purchase.

Therefore, the positioning of every brand category and style should also keep pace with the positioning of a brand sales service mode.

This sales service mode will focus on the characteristics of brand merchandise and the demand behavior characteristics of consumers who buy clothing to set up a standard of sales service and paction suitable for interaction with consumers, effectively promoting pactions and facilitating the sales progress management, so as to maintain their brand operation characteristics and increase brand competitiveness in a complex competitive environment.

Because of the consumption of clothing products, the most important commodity value is beauty.

Then the consumer will consider other factors, so after ten years of cumulative deposition, the clothing beauty is the center of value, and the selling points of clothing products are summarized from various angles. In the actual combat, a variety of aesthetic selling service modes are summed up.

(1) aesthetic sales of adjectives

Clothing, home textiles and other commodity categories, the aesthetic value of their products is the core commodity value of such commodities.

Aesthetic adjective sales method is the use of adjectives to describe the way to sell the beauty of brand goods.

Through the aesthetic adjective sales method, it can help customers clearly measure the value of aesthetic value of products, and guide customers to make purchase decisions faster, so as to promote terminal sales volume.

The target group is not very opinionated in the choice of clothing aesthetics, it is easy to be influenced by the people around it, and it changes the perception of the beauty of clothing products; or the salesperson of the terminal brand does not have a high aesthetic sense of clothing, and the beauty of the clothing style can not be described clearly when it is recommended for the customers. The selling point of the beauty products is not clear; or the brand product itself has a pretty good sense of beauty, but because the local customers are more rustic, resulting in low turnover; or your brand is more fashionable, the unit price is not high, it is easy to create joint sales, but the shopping guide does not talk about being good at joint recommendation; and so on, and so on, so you can try to use the adjective aesthetic sales service mode, carry out the terminal standard promotion and staff management. The adjective aesthetic selling method is more suitable for the application of the following brands: if the brand is

Because the adjectives aesthetic selling approach is closely related to the needs of consumers, it has a professional perspective to guide the adjectives, which can effectively and practically help terminal stores retain customers wandering, and at the same time guide consumers to buy! {page_break}

(two) the beauty sale of wardrobe

A person wearing different styles of clothing on different occasions is displaying different personal images.

For clothing consumption, managing their own wardrobe clothing portfolio is equivalent to managing the image of a person's place.

From a social point of view, clothing marketing is crucial to a person's image.

The way salesmen sell clothes can turn the problem of dress and wardrobe structure faced by every customer into a professional solution.

For example, to provide customers with different occasions, how to choose clothes, how to match different occasions, how to best dress the image, how best to configure the number of clothing types, and so on.

The brand suitable for wardrobe aesthetic selling includes: the brand positioning is suitable for wearing occasions, the more suitable is the rich category, or the target group is the mature age group, the consumption is more rational, the dressing rate of the wardrobe style is emphasized, or the style of the brand is more personalized, the customers need to guide the customers in the occasion collocation, or the brand influence is stronger, hoping to maximize the development of potential consumer groups; or the brand positioning belongs to the high-end brand, and the brand stores attach importance to the customers' long-term continuous purchase and joint purchase.

Wardrobe aesthetic selling method helps customers discover the wardrobe value of merchandise, seize sales opportunities and promote joint purchase. It helps brands retain more high-end consumer groups.

(three) style selling method

For aesthetic products, style is the biggest selling point. Market competition is fierce, quality and price are not divided, style is no longer affecting status, but expression is tasting. Customers buy beauty, beauty is style, style becomes the biggest selling point.

As the terminal of brand marketing, how to turn style into sales force is absolutely not only to display the style through the display of expensive shops, but also to sell the brand style of our salesmen, and try to sell the brand style to more people.

Style is the core of the beauty of clothing products.

The style selling method is a marketing method inspired by the aesthetic feeling of clothing products and inspired by the style of customers to purchase and achieve sales.

The brand that is suitable for the style and aesthetic selling method has the following characteristics: the selling style of the brand product is mature, the expression of the style of the brand is clearer, the clothing brand for the minority group is rich, the category and style of the brand product are rich, and the customers have relatively large selection scope; the target group is fastidious about the dressing style, is very rational and opinionated, and the brand has a higher demand for the terminal selling skills of the shopping guide, so as to create more joint sales.

The aesthetic style of clothing needs a process of acceptance and guidance from the perspective of consumers. Many good clothing styles and brands, because sales staff do not know how to sell brand style, catch consumers, lose many potential target consumers, and throw problems into products. It is really not appropriate. The acceptance process of consumers' acceptance of clothing styles can not rely on customers' self-discipline, and passively wait for customers to accept them slowly. The result is that your customers later discovered other brands, accepted the clothing style, and did not necessarily buy your brand.

Therefore, developing terminal stores for brand style is also a favorable way to deal with competition environment.

The aesthetic selling mode is a brand new sales mode, and it is a sales mode that we feel and realize in our daily terminal store sales work. However, nowadays, in the face of numerous competitions, we must refine it and turn it into a brand specific feature and turn it into a brand competitiveness. Every brand can combine 2-3 aesthetic selling modes to maximize the use of professional sales to drive brand sales growth.

As for aesthetic sales, it has been revised into the book "do not sell clothes, sell beauty". Interested industry can read it. It specifically describes 8 mature aesthetic selling service modes, with 54 sales scenario cases.

With the rapid development of the clothing competition environment, the aesthetic selling service mode may become a normal form. But now, whoever does it ahead of time may increase the brand competitiveness.