The Local Brand Of Xiangyun Gauze Was Born, Ending The History Of Shunde Fragrant Gauze "The Fragrance Of Flowers Outside The Walls".

Elegant and elegant, black and luxurious.

A Kawoon Saharu summer wear conference held in Shunde proclaimed the birth of the first local Foshan Xiangyun dress brand, and the Shunde Xiangyun yarn officially ended the history of "fragrant flowers outside the walls".

The first local brand of Xiangyun yarn was born.

"This is the first local brand of Xiangyun gauze in Foshan.

It is understood that Foshan yiyutang culture and Art Co., Ltd. is a cultural company holding a variety of art exhibitions, art creation and collection in Shunde.

And as

The birth of Shunde Xiangyun yarn brand has attracted the attention of people from all walks of life.

Municipal Party committee member Ye Zhirong and other city leaders, clothing culture circles more than more than 200 people witness this fashion festival.

In fact, Shunde is the birthplace of Xiangyun yarn and the largest production base of Xiangyun gauze.

However, most of the brands of Xiangyun gauze are created by Shenzhen's companies, and the fragrance of flowers outside the walls. Shunde, as the cradle of origin, has only become the supplier of cheap raw materials for Shenzhen apparel manufacturers.

Huang Lifeng said that since last year's application of Shunde Xiangyun gauze to the national intangible cultural heritage, many local businesses realized that only by strengthening their design and marketing capabilities and creating their own brand of Xiangyun yarn is the "right way" for Shunde's Xiangyun yarn industry to break through.

After the "Tong Yuan Yi" brand is launched, Yiyuan hall will adopt the way of joining the clothing store to expand the domestic market.

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Kawoon Sayu is nostalgic.

The spring gauze is light, like the cicada, and the summer fragrant gauze is as bright as sunset clouds.

In the new Silk Road, beautiful models, the elegant, light and elegant gauze of the fragrant gauze makes the audience feel amazing.

"The former gourmet gauze is actually only stunning, but now it can be described as amazing."

Fang Xiaoling, who came to watch the fragrant cloud gauze show up, told me that the traditional gauze is only black and yellow brown, and the dress of the fragrant gauze displayed last night has been enriched because of its improvement.

In fact, before the Yiyuan hall, Shanghai three gun group had pioneered the introduction of the garments made of fragrant gauze, but failed because of its single color.

Liang Zhu, President of Xiangyun yarn Association, explained to the author that some enterprises have successfully improved the fragrant gauze through experiments and made the yarn more colorful.

In fact, it provides space for the fashionable and younger design of the yarn.

Cai Min, who designed the series of costumes of spring and summer, shows that the color of Xiangyun gauze is similar to that of Western high-end casual wear. After coloring with more elastic and colorful silk fabrics, it reflects the simplicity and modernity, and the integration of the West and the East.

"A lot of foreign businessmen came to see me, and they all felt very surprised."

Cai Min said.

In fact, Xiangyun gauze is a handmade plant dyed fabric with a history of more than one thousand years. Its slippery, cool and healthy features still have much room for improvement in brand marketing.

"Before the yarn is nostalgic feeling is thicker, middle-aged people prefer more, but our brand design is as close as possible to young people around 20 years old."

Huang Lifeng said.

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Millions of fragrant cloud gauze ushered in the dawn.

Although Shunde's own brand of Xiangyun gauze is exhilarating for the industry, Liang Zhu, who has made a lifetime of Xiangyun yarn, is worried about the development of the whole Xiangyun yarn industry.

He believes that Shunde's annual production of raw yarn is more than 10 million meters, but "the whole domestic market can digest only 600 to 8 million meters, and I hope Foshan can produce more Xiangyun yarn clothing brand."

With the national intangible cultural heritage, the Xiangyun yarn culture protection base and the Guangdong Xiangyun yarn Cultural Industrial Park, three tablets are located in Shunde. The Shunde District Lun Jiao Street office is laying out 250 mu of land as the protection zone for Xiangyun gauze.

At the same time, with the popularity of Xiangyun yarn in the domestic and foreign markets, the enterprises making Xiangyun gauze in Shunde are also constantly expanding their output.

However, the production of Xiangyun yarn depends on manual work and can not be completely mechanized.

In good weather, a batch of gauze will take a week to complete.

In recent years, some silk companies in Shunde have brought the production technology of Xiangyun yarn to the dense Liaoning Dandong of the silk factory, using mechanized production, but the produced yarn can not be separated from both sides, and the quality is greatly affected.

"Only the Shunde and the surrounding areas can produce genuine yarn of Xiangyun. The most missing of Shunde Xiangyun yarn is marketing and promotion."

Liang Zhu, who is president of Xiangyun yarn Association, said that the excessive production and quality of Xiangyun yarn are not conducive to the healthy development of the industry.

And only from the pure raw material supply base to design and brand is the way out.

It is understood that in the past, only one yuan of gross profit has been made for one meter of gauze yarn, and the design of the Xiangyun yarn clothing has sold at least 1000 yuan in the domestic market, and the price is higher in the international market.