Fashion &Nbsp; Become More Exciting Because Of Customization.

According to industry experts, as of 2010, China Business Suits The overall market size has reached 80 billion yuan. Among them, the professional group buying market of small and medium-sized enterprises has a pivotal value, at least in the scale of more than ten billion yuan. At present, the entire garment industry has not made meticulous marketing in the market segmentation, and the SME market has not made a clear subdivision and market mining. Although the market for small and medium-sized enterprises is still in the exploratory stage, some clothing enterprises have been eager to try, such as the news bird group such a rich industry background and strong design and production capacity of large enterprises have taken the lead in the first place, enter the small and medium enterprises single occupation clothing group buying market. What is their guiding ideology and mode of operation? What kind of promotional effect will they play on the future development of the industry? Wedding bird Group brand Bono Tailor brand operation director Ma Xiao Qing 。

Where does brand power come from?

Reporter: what is the biggest advantage of enterprise fashion customization business?

Ma Xiaoqing: as we all know, the existence of a famous brand must be supported by its various advantages. Take Bono Tailor as an example, the biggest advantage of this brand comes from its strong strength background and the brand concept that is ahead of people. In terms of brand strength, Bono Tailor is a high-end clothing brand customized by the news bird group in the business dress fashion. We have Shanghai Songjiang industrial production Park and Zhejiang Wenzhou Industrial Park. We choose world-class production equipment such as the United States, Japan, Germany, Sweden and so on. All products are produced by the company's own production line. The production strength is strong, and the quality is guaranteed. Thought determines height. In terms of concept, Bono Tailor is leading the development of the industry, and the concept of "fashion customization" is the first in China. Bono Tailor is committed to fashion, business and personalization styles for business groups and elites with personalized fashion dress requirements. We are determined to create a customized brand of fashion clothes that will lead to fashion business and highlight the brand concept of confidence, freshness and initiative. The leading idea is inseparable from R & D innovation. We have an excellent design team. They shuttle to every fashion city in Paris, Milan, Tokyo, Seoul, Shanghai and so on. They constantly catch the latest fashion elements and send the first-hand information to Shanghai headquarters at the fastest speed. The headquarters design center will quickly analyze the information and categorization design of various products. To design fashionable, simple and personalized fashion suits for customers.

Of course, we have many advantages, such as our technology, the cooperation between different teams, the perfect and meticulous service network and so on.

The strong production strength guarantees the quality without defects. It is ahead of the unique concept of people to create a new fashion life. The pure cutting technology creates the extraordinary product design, excellent team and worry free commitment to provide comprehensive, fast, thoughtful, high-quality personalized products and services for the enterprise.

If you ask me what is the biggest advantage of Bono Tailor? It is not modest to say that our greatest strength is more than one or two. Strength, ideas, products, teams and services can not be reduced.

Teamwork is indispensable.

Reporter: since we mentioned the team, we want to know how Bono Tailor fashion customization service team collaborate with each other.

Ma Xiaoqing: "there is no perfect individual, only a perfect team". Bono Tailor has always emphasized collaborative culture, integrated workflow and professional team, focusing on every aspect of the career dress customization, providing customers with the best products and the best service.

First of all, from the start of the product, our craft design and research team is composed of over 200 senior technicians and designers who are led by the world's top five Italy craftsmen. They constantly introduce new styles from the aspects of fashion design, fabric research and development, accessories matching and so on. First, according to the clothing principles of GGT company of the United States, we design and develop exquisite clothing with international top technology level to provide sales team with Italy's craft version combined with the Oriental body characteristics. All over the country, the professional clothing customization organization builds a perfect sales service network, and a professional business representative team comes to the door to provide consultative service for customers according to the requirements and trends of the customers, and recommends the clothing styles that can embody the spirit of employees and the outstanding image of the company. After receiving the orders from the business organization, the senior quantity division team responded promptly, providing the one to one door-to-door volume customization service, and experienced costumers immediately asked questions and answered questions, especially for the special personnel. The technician in the production department processes the volume data, and ensures the speed and accuracy of plate making through computer typesetting and proofing. In the production line of the world's first-class production equipment, after 385 production processes, 30 quality control points are strictly tested, professional quality inspectors carry out strict quality inspection for each product.

The company has built up 134400 square meters of logistics storage base and imported advanced SPD logistics distribution system. The logistics department will use the suspended stereoscopic packaging and packing box to make the finished products, so that the finished products are not easy to wrinkle in transportation and ensure the goods are intact and delivered to the customers in time. The backstage service team provides a comprehensive cross service for customers through the official website and free call center, as well as the honorable VIP club. Bono Tailor fully implements CS customer satisfaction project, from customer selection, volume measurement, tailoring, processing, finished goods, delivery to after-sales service, excellent teamwork and close cooperation, to provide efficient one-stop product customization service for our customers.

Win the right vein.

Reporter: what are the similarities and differences between the group buying business of small and medium-sized enterprises and large enterprises group buying? What is the competitive situation of the group buying market of small and medium-sized enterprises? How to face competition?

Ma Xiaoqing: because the customer groups are different, there are great differences in product, promotion, channel and business mode, such as the market angle (customer's demand is more diversified, group dispersion), product angle (design is more fashionable and personalized), channel construction (marketing network concentrates in first tier cities, provincial capital cities), business mode (telemarketing + door-to-door introduction), background response speed (shorter delivery time) and so on. However, everyone is doing professional clothing group buying business in the clothing industry, which means that competition is widespread.

As we all know, clothing is a highly competitive industry. The group buying business for small and medium-sized enterprises and institutions also faces all kinds of competitors, big to the national well-known brands and small local brands. However, Bono Tailor has always maintained its competitive edge ahead of its competitors, mainly in terms of brand positioning, product category, enterprise background and production strength, as well as the leader position in the industry.

Bono Tailor can win in the market competition of small and medium enterprises group buying. I think it is from the following differences.

First, brand positioning is different. Bono Tailor is the high-end business clothing brand set by the news bird group, which is located in the enterprise fashion and customized. The concept of "fashion customization" is the first in China. Serving business groups and elites with personalized fashion dress needs with fashionable business and personalized style, providing one to one door-to-door volume service.

Secondly, the design style is different. Bono Tailor has a R & D team composed of over 200 senior technicians and designers. It is constantly innovating from the aspects of fashion design, fabric research and development, and accessories matching. It has launched three series of products, including fashionable business, personalized business and classic business, including suits, shirts, accessories and so on.

Three, the quality of the process is different. Drawing on the essence of European suits, combined with modern technology, we carefully tailored the characteristics of the Orient, strictly according to the 385 processes of Seiko and 30 quality control points, and achieved the best wearing effect of light, soft and smooth.

There are different accessories. The excipients we choose are all the top products in the world (Germany's shoulder pad, German steed black carbon linen, Japanese Dongli rib, Korean Spunlaced cotton, etc.), which conform to the requirements of green environmental protection, and have the characteristics of no bubbles, water, no deformation, soft and neat, beautiful appearance, good shape retention, etc., to ensure the effect of garments and make the wearers comfortable and free.

Finally, the service is different. Adopt CRM customer relationship management system to provide perfect and considerate service (punctual completion, timely delivery, free rework, repair and replacement, providing daily clothing maintenance manual, etc.) to ensure that customers have no worries at all.