2010 Clothing Business E-Commerce Inventory: Various Forces Concentrated "Touch Net"

Looking back at the change of e-commerce in 2010, we will find that every force concentrates on the net.

Traditional clothing enterprises are starting to enter online shopping. Small and medium-sized shop owners are numerous. High-end clothing brands also pose a low profile for Internet sales, and external funds are also beginning to flow into the e-commerce field of garment industry.

Traditional clothing enterprises begin to enter the field of online shopping.

As the four basic needs of human existence, clothing is ranked first.

A large garment country is not equal to a strong garment country.

Fierce competition, excessive reliance on external demand, long-term OEM, and lack of premium on brands have become more and more obvious from hidden dangers under the pressure of RMB appreciation.

China's apparel industry is beginning to keep its eyes open and revisit the once ignored domestic market, aiming to improve its fitness by practicing internal strength.

The clothing giant began to aim at e-commerce, and launched the sales campaign to the Internet, including many traditional clothing enterprises.

Including Bosideng, Xue Zhong Fei, Yalu, LAN and other brands have opened flagship stores online.

It is understood that online sales of Bosideng brand products, 80% are new products for the season.

On the one hand, the seven wolves are also building brand stores on platforms such as Taobao. On the other hand, they are also preparing to build their own independent mall.

In November of this year, the seven wolves joined hands with IBM to build an e-commerce cloud platform, and put the platform's maintenance and construction work on IBM, and could concentrate more on product marketing.

High end clothing is also testing water network.

Luxury online shopping has been developing abroad for many years, and has become one of the mainstream channels abroad. It has quietly sprung up in the domestic market for the first time this year.

For less than half a year, the number of members has exceeded 50 thousand, and the monthly sales volume has exceeded 2 million yuan.

According to the analysis of the industry, luxury online shopping is favored by low prices. On the one hand, the innovative sales mode such as Shang pin net has avoided the cost of decoration, rent, entry fee and staff for the flagship store and the special store, which has opened up a more favorable purchase price for consumers. On the other hand, the online OUTLETS limited discount sale method has found a reasonable discount sale reason for the "proud luxury merchant", and has also found a perfect sales channel for cleaning up its stock just after the season, while narrowing the market share with the Chinese consumers.

External capital flows into clothing E-commerce

External capital has also entered the field of e-commerce in the apparel industry.

VCOTTON cotton, a close fitting clothing e-commerce company founded by many former Jinshan executives, was formally launched in November 6, 2010.

According to the public information of VCOTTON website, VCOTTON cotton is a high positioned customer base and manages the brand of close fitting clothing.

At present, the main sales of cotton are men's, women's, children's and four kinds of cotton socks, which are 110 kinds of styles.

In addition, many capital began to invest in some potential clothing sales websites and enter the clothing e-commerce field in the same high-profile way.