Ebono E-Commerce Platform Will Expand Business Women'S Clothing Market
At the end of 2010, there was another major news in the field of e-commerce in China. Ebono e-commerce platform Announced to the outside world: it will expand on the ebono platform in early 2011. Business women's wear market 。 This also shows that after the successful establishment of BonoTailor business men's clothing, the ebono e-business platform has once again made efforts to expand the brand market to women's clothing. It is not difficult to see that China's e-commerce market will show another excitement.
In recent years, the domestic e-commerce market is bustling with excitement. According to the latest data released by China Internet Network Information Center (CNNIC), as of June 2010, the number of Internet users in China has reached 420 million.
The scale of online shopping is multiplying.
In December 2009, it reached 108 million, an annual growth rate of 45.9%, and the utilization rate of online shopping reached 28.1%.
It is estimated that the size of the apparel online retail market will increase by 80% over the year 2010 to 115 billion yuan in 2009.
The data show that clothing and 3C digital become the two most popular products in the ten cities of online shopping.
As one of the hottest categories of e-commerce market, clothing has always been an important field supporting the development of e-commerce platform.
Horizontally, e-commerce and physical market convergence, women's clothing consumption is the mainstream in two areas, for this time
BonoTailor
Entering the e-commerce market of women's clothing, the industry generally believes that if there is no strong support, any brand wants to enter the competitive environment of the strong like forest.
And BonoTailor's ambition this time has proved its strong power behind the brand.
So, what are the reasons for BonoTailor entering the e-commerce market of women's clothing?
First of all, in the current e-commerce market in China, clothing consumption is still dominated by fashionable women's clothing, while the orthodox high-quality business casual dress still belongs to the blue ocean market, which has not yet established a prominent brand.
At the moment, BonoTailor chooses to enter the e-commerce market of women's clothing.
Secondly, with the help of BonoTailor's existing male consumer groups, BonoTailor's women's clothing will soon have a certain user base and word of mouth foundation when they enter the market.
This will undoubtedly raise the market threshold for the entry of other brands.
Third, with the strong brand strength of BonoTailor, BonoTailor women's clothing has unique advantages in various links such as design, production, service and so on.
Ebono's relevant market leaders said that the "first come" and "latecomer" in the market are not the most important ones, and the strength of the brand is the key to the success of the market.
As we all know, at present, almost all other e-commerce brands in the industry are light companies, that is to say, they are only a sales platform without production capacity, and all products are processed by processors.
Unlike them, BonoTailor e-commerce takes the heavy line of direct selling, and has its own large garden factory in Shanghai. It uses ebono as the network platform and adopts the integrated mode of no store production and direct selling.
Strong production capacity, imported first-class equipment, selected high-end fabrics, and excellent manufacturing technology, to ensure the quality of the product, compared with many brand products can be seen.
This is the most distinctive feature of BonoTailor e-commerce, and will become the biggest advantage of its e-commerce market.
BonoTailor there will be more fashionable and new business women's clothing landing on ebono website in the future. The market performance of BonoTailor women's clothing is worth looking forward to.
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