Misunderstanding And Strategy Of Internet Word Of Mouth Marketing

Marketing chaos

1, self claim

Now many netizens have heard of experts and think of the phenomenon of "brain damage" in Baidu search experts.

In fact, it looks like the previous health care product advertisement, the most popular use is the so-called expert name. Someone once exposed a post and accompanied with a comparison map, saying that in an ad, a grey haired man who looks more expert than an expert is actually an actor dressed up, playing many times as an old Chinese medicine doctor, an old military doctor, an expert in XX Research Institute.

So the professor of the University of KCR is very sensitive to the word "expert". Maybe the net name book is a joke.

Of course, the hospital expert number is very difficult to hang up. As for seeing a cold, it can also open thousands of yuan of medical expenses. Is it not that XX brick owners do not know.

2, "vulgar" hype, but the market is very big.

Mu Zimei, who was now called the lower body writing, did not know where to go now. Sister Furong had not heard of it recently.

As for the heroine of XX gate, it was successful and unsuccessful.

With a home-made pin for villa, it soon leads to the real purpose behind, and the result is "bankruptcy".

These hype, we all feel basically more and more vulgar, but still feel that the market is still very large.

3. What kind of data is effective data?

No matter what word of mouth marketing, or other marketing methods, summarize to customers or display as a successful case, how many search results and how many pieces of data are there on the data report? What is the effect of some data on customers? What kind of data is effective data?

4, comment on the website, a lot of support, merchants out of the cards.

A lot of friends have met, and I have really experienced it recently.

A catering shop posted a coupon on the Internet, saying that the coupon could be discounted to the XX price, followed by a "customer" Top Comment, and some people came out to "stir up" the fact that the place was originally the price. In other words, some customers in the top post actually seemed to be entrusted, and verified that coupons were really like "spoiler".

5, trial website, the original idea is very good, but many products are praised.

Many people wonder, since so many praise, but did not see the market is particularly hot.

Word of mouth marketing originally refers to the word-of-mouth effect through reviews, so as to achieve the purpose of marketing.

But professors at the University of China are more willing to use word of mouth marketing as a marketing idea, through comprehensive guidance and interactive reviews, so as to achieve sales or user accumulation.

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However, in practical operation, erroneous operation can easily lead to misunderstanding and even affect the reputation of the whole brand.

The "experts" appeared in the above cases originally wanted to recommend products through experts' word-of-mouth, but after users really used it, they found that there was no magic in publicity. Later, others still wanted to use it, could anyone else publish it well?

If there is a delay, the problem will be great. It is really interesting to use vulgarization to stimulate netizens' eyeballs, and then expose the products endorsed behind. Is it really interesting?

But if the product itself has problems and even fake coupons, how many people will want to spend it later?

Whether it is word of mouth marketing or other marketing, the specific strategy depends on the actual situation.

But no matter how the quality is the foundation, it is the key to make good use of the situation.

If there is a problem with the product itself, it is difficult to sustain a brief review and sales performance.

The real role of word of mouth marketing is to guide, not to flicker, so sometimes the meaning of fake reviews is not too great. The fact that fake coupons are smart seems to be very damaging.

If the fake coupons are changed into real ones, the actual service and quality can be followed, and effective incentive review strategies are likely to achieve the effect of word of mouth pmission.

It involves the "potential" and "guidance" that motivate the situation and stimulate the details of the review strategy. It needs to be carefully studied and studied.

Ma Yun said at a IT Summit: "people who publish their opinions on the Internet are generally the worst ones on the web."

Perhaps some so-called word of mouth marketing operations are in the middle of this statement.

Clayton university professor's opinion may also be a manifestation of this sentence, but to express his personal views should not distinguish between Clayton University.