BE.PRIVE Adjusts Body Size With Costume Design
Editor's press
If every woman has a dream of T, it can't be over; and nowadays, men who have been widely accepted today should have a dream too. Chinese dress beauty matching With beautiful lighting and sound effects, and countless people's attention and envy. The short minutes that were carefully decorated by the designers were far away from us, but they were close to our hearts.
Instead of looking at the pictures of the supermodel show again and again, it is better to walk into the designer's workshop and understand the story behind the luxury, so as to copy the professional rules of clothing matching. In the long run, we hope that readers will soon dream of coming into reality and become a fashionable fashion man.
● Designer archives
Zhang Jing, a young designer with a master's degree, graduated from the advanced fashion design and research major of Beijing Institute Of Fashion Technology. He has been a senior design consultant of Nike's high-end custom service under the international sports equipment giant. Now BE.PRIVE brand designer is good at all kinds of visual modernity. Art Combined with fashion modeling.
Paolo Rutishauser, born in Switzerland and a Post-80 fashion designer, won the Third International Conference in Extremadura, Spain. Fashion Design Awards During the inauguration period of Anne Valerie Hash, a senior designer in France, he was mainly responsible for the fashion and clothing customization. Currently BE.PRIVE brand designer.
Designers talk about dressing
BE.PRIVE The advanced custom brand was founded in 2008, and its design team gathered excellent designers from many fashion centers from China, France, Italy, Spain and so on, making the custom made garments of the brand retain the advantages of Chinese culture and integrate the cultural elements all over the world. BE.PRIVE pays attention to materials, and the precious fabrics and pearls are often seen from the world. At the same time, the brand is good at adjusting the shape of human body with oblique cutting. At present, BE.PRIVE's unique design and high quality has also been recognized by the film and television industry. It has been attending many important activities such as the China watch, the flying apprit, the golden cock prize, the Hundred Flowers Award and the overseas film festival. At the same time, we interviewed two designers in the brand design team to share the design concept of BE.PRIVE.
How is the advanced customization made?
Q: what are the main buyers of advanced customization?
Paolo: there are two parts for the purchase of advanced customization, one is the dress class, the main buyers are stars, celebrities, they need to attend ceremonial occasions frequently, this part of the products are more artistic in design; the other part is clothes that can be worn in daily life, for high-end customers, in general, it can not be too exaggerated, but it also needs special design to highlight the identity. Therefore, we should pay more attention to the version and material, such as cutting through three-dimensional cutting to achieve the desired results. Compared to the performing dress products, this kind of garment products is more difficult to do.
Q: the basic process of advanced customization?
Paolo: take BE.PRIVE as an example. Advanced customization has the following basic steps.
Designers communicate with customers: as far as possible to master customer information, understand the customer's wearing time and occasions, and then make recommendations according to customer's character, identity, face shape, shape, preferences, etc., recommend suitable styles, fabrics and colors. Providing customers Design pattern Tailored.
Plate making and test clothes: the planner combined with the proportion of the guest's body, through the establishment of peace cutting, make basic embryonic form with the embryo cloth, and then invite the guests on-site samples, determine the initial precise size and length of the customer's dress, and whether the style version is fit.
Embryoid modification and fitting: any size modification is completed on the embryoid garment, and then try the embryoid sample to make sure that all sizes and styles are all right.
Try the big sample: after the test embryo size and style details are all right, the actual dress will be made with the cloth samples selected by customers.
Final size modification and accessories production: when you try the big sample, you will make the last precise modification according to the change of the customer's shape. Finally, all hand sewing and accessories are made. Finally completed.
It is not surprising that the birth of a high-level customization takes several months. From beginning to end, we need to constantly communicate with our guests to confirm and try again and again. It can be said that advanced customization is not just about making a dress, but also providing services for guests to enjoy. clothing The whole process of production.
Q: which 2010 spring and summer popular elements are used in the design?
Paolo: soft colors, elegant fabrics, modified shoulders, three-dimensional modeling, etc. 2010 spring and summer elements will naturally be applied to the design of BE.PRIVE. In style, it emphasizes the combination of hardness and femininity, and integrates modern elements to show femininity. Smart splicing of fabrics is the highlight of BE.PRIVE's new season. For example, the collocation of naked silk, chiffon and leather will be both elegant and elegant.
It is a failure to wear only once.
Q: what kind of measures will be taken to cover up the defects for consumers?
Zhang Jing: Clothing design The most difficult proportion is how to make a reasonable proportion of a person's clothing by adjusting clothes. This is the essence of dress design, and other decorations are forms. The reason why foreign big suit is sought after by so many people is that the secret is that they are very well placed in the edition and proportion. The clothes that look ordinary seem to be very nice once you get your upper body. So this ratio should be integrated from horizontal, vertical and dimension. The Chinese figure is not as obvious as that of the westerners. It can be made up by clothing. Like a man with a full figure, the coat can not be too long. It is best to only look a little bit below the waist line and appear to have legs. If the elliptical contour is made, it will appear more round and need straight lines. Of course, it should also make natural wrinkles on the waist and back to show a certain curve. These are corrected by adjusting the proportion of clothing to form a visual error, so as to achieve the design requirements.
Q: custom made clothing can make up for physical defects. What should ordinary consumers do when they buy clothes?
Zhang Jing: buying clothes needs to learn how to choose, to know the proportion of their own body, where defects need to be covered with clothes. Where to highlight, we must choose the right style to cooperate. It is also a mistake to make fat people choose large size clothes. Fat people should not wear baggy clothes. If they choose clothes that are close to their bodies or even smaller ones, they naturally look thin. Of course, it should not be too small to avoid showing excessive meat or affecting physical activity, and at the same time make some adjustments in color, through visual invisibility.
Q: is there any design experience that has failed?
Zhang Jing: clothes customers wear only once, for me, it is failure. If you dress too much, you will wear fewer occasions. Conversely, if you use accessories to decorate and adjust the feeling of clothing, many dresses can be worn again and again. And with different accessories, the same clothes can also have different expressions. I had planned to design a small dress with origami effect for my customers, but considering that once the origami style was out of fashion, the fashion of the dress would be weakened accordingly, so instead of using the origami effect in the dress itself, it made an exaggerated necklace. After matching with the dress, the necklace just sits in the position that the dress manuscript wants to decorate, and the style is simple. The small dress will not be out of date, necklace can match other clothes, so that the ordinary clothes will also have a dress feeling.
Look at yourself in the mirror and listen to your inner words.
Q: how can ordinary people find their own style as soon as possible?
Zhang Jing: look at the mirror. The imaginary self in our mind and the real self in the mirror are two persons. Moreover, it is much more important to listen to the mirror than to listen to others' opinions. Even professional advice is always a suggestion. So when choosing clothes, look at the mirror and listen to your inner words. If you see a dress as if you are writing your name, try it in front of the mirror. Hanging clothes will never allow you to make accurate judgments.
Q: how can we avoid becoming FASHION VICTIM?
Zhang Jing: look at the mirror, try more, think twice. Try not to buy at once, but also to go for a stroll, because you don't know if there's any more suitable later. Many people will still face problems. If they try too much or try too much, they will be embarrassed not to buy, but never have this idea.
Q: how can we balance the relationship between lottery funds and basic funds?
Zhang Jing: first of all, you have to know what is basic. Every woman must have a suit and a small black dress. It's a basic item. A pencil skirt, windbreaker, cotton dress, and coat is also a basic item. It's not necessarily expensive, but it must be fashionable. In terms of quantity, lottery money is much more than basic funds. The basic money can be worn for a long time, and it doesn't need much, which is 2/5 enough for ordinary consumers. But in terms of price, the basic funds will always be higher than the lottery money, because the basic requirements of quality, and spend a lot of money to buy a seasonal fashion is not very practical.
To catch fashion in fast fashion brands.
Q: recommend your favorite clothing brand?
Zhang Jing: I prefer the English fan, with some rock and roll style, but not too exaggerated, because to give customers a certain sense of trust. My favorite brands include ASOBIO, H&M, ZARA, PULL AND BEAR and so on. I also like to visit small shops. Gulou area is a good place to wash clothes. There are many foreign trade shops and second-hand shops are quite good. For example, a shop is called "export clothing store". It has been opened for twenty years in Gulou East Street, many of which are also very cheap. There is also a recommended second-hand shop called MEGA & MEGA, which can scour many large brands.
Q: what are the most worth buying in those fast fashion brand stores?
Zhang Jing: the trend of "fashion update and replacement" driven by high street brand has given consumers a wide range of styles. In these stores, clothing is broken down into several series for different groups of people. Consumers can easily make choices in the corresponding series according to their dress requirements. Some stores often launch a series of limited collaboration with famous designers, which meets the needs of ordinary consumers who occasionally want to get out of the place, and at the same time they can enjoy the sense of luxury in a low price.
The key to the purchase of these brands is to catch popularity and buy what is popular. Because the price is low, it is not necessary to measure the quality, version and other factors like buying a big name. Take men's wear as an example. ZARA's scarf is very good. Not only is its style, color rich, and its material quality is good, but few men can wear gorgeous and colorful colors, so you can buy more scarves to adjust and create personalized sculpt. In addition, I recommend men to choose H&M's motorcycle jacket, because it is not leather material, so the price is very cheap, but the style is absolutely authentic, very fashionable.
Q: your source?
Zhang Jing: as a general reader, it is an important way to understand fashion information and trend from magazines. People like me need to know more channels. I often go to lots of websites at home and abroad, and I have more than a million pictures.
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