Babu Beans Cooperate With Jinjiang Qi Te Te To Start The Trademark Brand Strategy

Recently, Babu (China) children's products Co., Ltd. and Guangzhou Bao faction children. Clothes & Accessories The first instance of a contract dispute in China has ruled that the Babu bean company has won the lawsuit. On this basis, the Babu bean has also officially opened the prelude to trademark protection: the headquarters of Babu (China) children's products Co., Ltd. will carry out nationwide anti counterfeiting activities in 2013.

In fact, the trademark rights protection of Babu company also means that children's products enterprises are now upgrading the protection of trademarks to the strategic level of enterprises.

　　 Full time group nationwide counterfeiting

The case of contract dispute between Babu bean (China) children's products Co., Ltd. and Guangzhou Bao Po children's clothing (China) Co., Ltd., which was closely watched by children's products industry, was ruled by the people's Court of Shanghai Municipality in 2013 January. The first instance was that the Babu bean (China) children's articles limited company was successful.

In fact, the Babu bean (China) children's products Co., Ltd. also has another meaning in winning the lawsuit: Babu bean has formally stepped up its trademark protection campaign. According to a senior executive of Babu (China) children's products Co., Ltd., winning the lawsuit against Guangzhou Bao Po children's clothing (China) company is only the first step. In order to ensure the legitimate rights and interests of the brand and consumers, the headquarters of Babu (China) children's products Co., Ltd. will carry out nationwide anti counterfeiting actions in 2013.

"In addition to establishing a sound network monitoring mechanism and upgrading the anti-counterfeiting system, we will also set up a full time anti-counterfeiting group. Once we find out the behavior of selling fake products, we will be held accountable for it. Babu beans are willing to unite with other similar enterprises in the industry to jointly carry out relevant rights protection actions and thoroughly rectify the market. Lin Qidong, chairman of Babu (China) children's products Co., Ltd., told reporters.

Lin Qidong's remarks reflect some chaos in the entire children's industry: in today's era of brand competition, the children's products industry is going to enter the era of brand competition. The competition for children's products will increasingly depend on the competition among the brands. "Brand awareness is like a double-edged sword, which attracts many counterfeiters and counterfeiters. These businesses, for their own interests, fabricate "brand lies", which are based on the real brand name, but are selling fake and inferior products, damaging the interests of regular brands and consumers. Lin Qidong said that all kinds of "cottage" version of "Babu bean" brand circulated in the market, and appeared similar to brand names, graphic trademark convergence and other behaviors, "this will disrupt the industry order."

According to the reporter's inquiry in China's trademark network, as at 12 noon yesterday, the number of trade marks containing three words of Babu bean was 11 (including invalid trademarks).

　　 Trademark protection is brand strategy.

"When the trade mark is registered, the goods and services are classified too fine. There are forty or fifty categories. There are thousands of small businesses. It is impossible for enterprises to register every trademark in every small category by spending a lot of money. In fact, if the enterprise does so, it will also encounter the embarrassing situation because the trademark is not used in these categories for 3 years. In fact, all kinds of categories can only be studied by professionals, and ordinary consumers can not distinguish them. " Chen Shuqing, general manager of creative industries in Liuhe, believes that some people rush to create famous trademarks, especially in different categories of goods or services, which leads consumers to be confused or misled by brand-name products.

In fact, the trademark rights protection of Babu company also means that children's products enterprises are now upgrading the protection of trademarks to the strategic level of enterprises.

"Trademark is the identification code in the eyes of consumers, the intangible assets of enterprises and the carrier of corporate reputation. The annual trademark infringement cases increase by 10%, and the protection of trademark must be taken seriously." Jinjiang Jijia trademark agency firm intellectual property consultant Di Jie said that enterprises should not only regard trademarks as a simple sign, but need to rise to a strategic height.

"Although trademark registration is based on time to determine trademark sovereignty, if it is a trademark of a malicious preemptive celebrity or a famous brand, enterprises can use legal means to safeguard their rights through consultation." Di Jie told reporters this.

But at the point of "brand name", Lin Qidong has his own view: "in the gradual improvement of the law, those companies who are walking between" legitimate "or" improper "may be considering changing strategies.

It is reported that the headquarters of Babu (China) children's products Co., Ltd. has made it clear that the brand protection action will be focused on in 2013. Babu (China) children's products Co., Ltd. will use the anti unfair competition act of People's Republic of China as a weapon to crack down on those trademarks that are illegal and scratch ball.

"Only by cultivating the brand through honest and credit management is the long-term development of enterprises." Lin Qidong told reporters this.

　　 case

As one of the first international brands to enter the Chinese market, the "Babu bean" has caused many trademark lawsuits. In the industry view. The "brand name" enterprises are struggling to "Shanzhai". It is better to cooperate with the original Brand Company, or this is another way out for the "famous brand" enterprises. Jinjiang gill children's products Co., Ltd. is a practical example of cooperation with Babu bean.

In the past few years, the brand of "winter treasure sunshine" has also been placed in court with the Babu bean company because of its similarity to the main trademark of Babu's company. Last year, the company signed a contract with Babu (China) children's products Co., Ltd. shoes Strategic alliance relationship.

Chilte and Babu beans, one can do children's shoes, one can do children's wear, it can be said to be strong. It is precisely for this reason that gill gained the support of the headquarters of Babu. clothing The design manager will bring his head office staff to Gill's clothing design research and development guidance every month for two weeks. In addition, due to the lack of distinct trends in the style of headquarters and so on, chilte signed a children's clothing research and Development Office in Korea. The first two quarters of the plan are mainly based on research and development at headquarters, supplemented by South Korea's development. Then, South Korea's development is mainly developed, Fujian processing plant is subsidiary, headquarters research and development cooperate with such three support to bring forth new ideas and bring forth new ideas.

It is said that the 20 years of the strategic alliance between gill and Babu reached the strategic alliance of shoes and clothing. It was not a simple mode of authorization and authorization, and the company's mode of payment of authorization to headquarters. Instead, it adopted the cooperation mode of "sales linked to headquarters and sales by headquarters". Lin Qidong also repeatedly mentioned that it is hoped that Jinjiang enterprises can "Babu bean" as their own puppy to support, so as to help the long-term cooperation between the two sides: "to be honest, I believe that in a few years," gill "and" Babu beans "will become a real family.