Shishi Garment Industry Will Become The Essence Of World Fashion.

Many people have such doubts: Chinese enterprises have no problems in the manufacturing process. Why is it that today, Shishi manufacturing and manufacturing in China have not yet seen an international brand?

"The world's largest single global output is generally not more than 30 thousand, while some domestic enterprises produce down garments, 50 million at every turn, frighten the dead, and the quality is not refined enough, is the key internal cause."

"The so-called" fashion capital "in the West has monopolized the global fashion issue and the international brand. Designer And its work is the direction of the world's fashion, and the right of fashion is not in our hands. This is the key external cause.

Aware of these two important internal and external causes, Shishi garment enterprises are constantly upgrading their own R & D and design ratio through industrial upgrading and structural adjustment, seeking the right to speak in Oriental fashion.

Fashion discourse right

As many Shishi enterprises admit, the essence of the world fashion is actually the right to speak.

Wu Erde, deputy general manager of the great group, said the fashion conference in Europe, especially in Milan. fashion week There are more than 300 games a year, and there are only three or four people in each conference venue. In spite of this, numerous OTC people pay attention to the fashion of Milan, and the fashion personages around the world pay attention to the fashion of Milan at the same time. Therefore, "in the high development of information, the distance is far from far, the city is not big, it is not the constraint of fashion, the key lies in the influence of the designer and culture."

In this regard, Huang Wenyuan, chairman of Hualian accessories, is also very impressed: "our manufacturing level is no longer a problem now. Why is the price of Chinese garments not up to the top, and the European garments are still tens of thousands of dollars? The key lies in the fact that the right to speak is not in our hands, but in the hands of western fashion culture."

"This situation is very difficult to change in a short time. This is not only a problem created by Shishi, but also a problem made in China. How to change this situation is to introduce and go out. On the one hand, we should introduce more foreign designers to enhance the added value of the products. On the other hand, we should also slowly cultivate local brands, and improve the discourse right of local R & D and design in the world fashion fashion. Huang Wenyuan said.

　　 accessories Become a fashion symbol

It is said that the excipient industry is the most competitive industry in the world, and there are more than 1000 excipients in Shishi, and its output value is nearly ten billion yuan.

At present, Shishi has formed a complete set of garment accessories production base. Its products cover accessories such as clothing, shoes and caps, bags, household appliances, and cars, mobile phones, computers and other products, forming a complete industrial chain from raw material supply to die casting, polishing, electroplating, finishing, finished products and other processing technology. Shishi's excipient market has strong competitiveness in the whole country and even the world, and its market share is nearly 40% in China. Among them, hardware accessories occupy an absolute dominant position in the whole country, accounting for 90% of the similar products in the national market.

The key enterprises in Shishi excipient industry include Hualian, Hong Peng, Zhongxin, Jing Dian, Boya, shigun and other companies. Among them, Hualian garment accessories company is one of the largest clothing accessories manufacturers in China, producing plastic, hardware, resin, zippers and accessories accessories. The company has won the "China famous trademark" and has obtained the "United Nations procurement supplier" qualification.

Because the excipient industry has many varieties, large quantities and high profits, the development potential is large, and the trading market can reach tens of billions of yuan. At the beginning of this year, China's Shishi excipient city was officially capped, and the market is expected to form the largest professional market for garment accessories in China. It is estimated that more than 2000 enterprises will be in the excipient market, and annual sales will reach more than ten billion yuan in 2015.

At present, accessories products are transforming from "practical function" to "fashion decoration". Accessories products have become the key elements of fashion and popularity. High quality accessories have even become the key to winning fashion clothes. According to the industry, environmental protection function, health care function, flame retardant function, flash function of crystal material and rational utilization of human engineering will become the trend and trend of garment accessories development.

"The company will cooperate with Italy's excipient designers to purchase their services, and then provide them to the famous clothing enterprises in China, so that customers will be able to keep pace with international brands in the fashion design of accessories." Huang Wenyuan, chairman of Hualian, said.

　 Good design should be based on good fabric.

In the process of interviews with Shishi entrepreneurs and executives, many people agree with the view that good R & D and design must be based on high quality manufacturing and excellent fabrics.

Take the emperor card as an example, there are more than 1000 stores in the country, including more than 200 direct stores. "The imperial card is an old brand, but the real start of domestic sales and brand creation is relatively late, so we need to accelerate the pace of brand upgrading." Wu Erde said, "in recent years, the company has introduced some high-end fabrics, and made high-end suits and shirts. Some of the pure cotton fabrics designed and used have reached 150 yarns, reaching up to 200 yarns, and the fabric of 200 yarns is actually very close to the human skin. The company's high-end jacket fabrics are also imported from pure Italy, and the emperor is trying to take a road of high-end leisure business men's clothing with its own characteristics.

In addition to improving the quality of fabrics, the author also learned that as one of the leaders of Shishi garment industry, the great group spent a great deal of money in the past two years to build a testing center for clothing fabrics. "The first phase has been completed and began operation last year. In June this year, it will apply for a national testing laboratory. If the process is successful, the company will contribute the test lab as a platform for self inspection of the lion garment enterprises. "Give the company a pair of quality eyes", and let the stone lions create quality products that do not conform to national standards and so on. Wu Erde said.

Western Xia camel chairman Ke Xia Ming agrees. He said, Shishi's clothing industry chain is very complete, "manufacturing is still our advantage, Shishi production can not be lost, but enterprises should pay more attention to product quality, and strive to produce quality products."

Independent research and development design for enterprises

In order to enhance the brand image and enhance the added value of the product, the reporter learned that, apart from the enterprises that were located in the designer brand at the very beginning, many of the traditional clothing enterprises of Shishi also started to independently test and design high-end products in different degrees under the premise of stabilizing their positioning.

Huang Shali, chairman of Huaqi company, said Hua Qi recently signed up Joseph Paul, a famous film costumes designer of the Hollywood. During the 2012 Shanghai fabric exhibition, the clothing designed by Joseph Paul to use Hua Chi cold transfer fabric caused a sensation. Huang Shali said.

Western Xia camel chairman Ke Xia Ming revealed that the company has registered a branch in Germany. "Another high-end brand will be built in the future. Last year, we made a deep market positioning, which will bring the wisdom of the company's existing designer team into the high-end fashion outdoor products market. Ke Xia Ming said.

Wang Yonggang, chairman of heritage clothing, told the author that he tried to join hands with Germany's high-end brands this year, and to cooperate with domestic designers returning from Italy. "The designers of cooperation are living abroad for a long time, especially for Italy's fashion and design style. The company hopes to test the high-end clothing in the middle and high water fields through its own new works." "This year's autumn and winter style, the company imported wool fabrics imported from Italy, the domestic price of single clothing is generally more than 1000 yuan." Wang Yonggang said.

In response, Yang Jizhao, vice chairman of the China Textile Industry Federation, commented: "the competitiveness of Shishi enterprises in the future is not product but creativity, and this creativity comes from design and culture."