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Sports Brand Of China'S Most Popular Clothing Brand In 2012
< p > < strong > Lining < /strong > < /p >.
< p > < strong > key words: spanformation and spanformation < /strong > < /p >
< p > the reasons for the announcement: in early 2012, Lining introduced private equity fund TPG and focused on the "Three Focuses" strategy, focusing on the domestic market, focusing on Lining and focusing on sporting goods business, and launched a series of important initiatives to actively spanform the retail oriented business mode. < /p >
< p > focusing on the domestic market, Li Ning Co has successfully signed up to become the CBA's future 5 season equipment sponsors. It is optimistic about the huge development space of the domestic a href= "http://www.91se91.com/news/index_q.asp" sports goods < /a > focusing on the core brand. During the London Olympic Games, Lining sponsored and supported China's five gold medal "dream team", the Lining Olympic Legion and more than 600 Olympic athletes all over the world. They were wearing professional Lining Olympic equipment, so that the Lining brand shines in London. Focusing on the core business, Lining gradually formed a product layout with basketball, running and badminton as the core category, and made more professional sports goods brand image through sports resource marketing and product innovation. < /p >
At the same time, Lining also launched a new "three stage spanformation blueprint" and four strategic plans, including improving the channel operation efficiency, changing the business mode, improving the overall operation capacity, and increasing brand building and product innovation, so as to clarify the strategic direction for the company's change plan. < /p >
< p > < strong > Adidas < /strong > /p >
< p > < strong > key words: brand extension < /strong > < /p >
P: the sales revenue of Adidas in Greater China increased by 15% over the same period in 2012, becoming one of the highest growth regions in the world. Among them, Adidas sports series and sports fashion products showed two digit growth in the fourth quarter. At the same time, Adidas extended its brand to < a href= "http://www.91se91.com/news/index_cj.asp" > shoes < /a > a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > sportswear < /a >, committed to the development of "a href=" http://www.91se91.com/news href= "clothing" and "casual wear". In this regard, Adidas not only recruits talented people from well-known fashion companies, but also will "personalize" stores in mainland China. < /p >
< p > < strong > Nike < /strong > /p >
< p > < strong > key words: Forbes's centralized cost < /strong > < /p >.
P: the reason why Nike became the most valuable sports business brand in Forbes's list of the world's top brands in 2012. In 2012, Nike earned $24 billion 128 million a year and a net profit of US $10 billion 471 million. Among them, Nike clothing business revenue grew by 15% over the same period, and its sales figures show that the demand for Nike's main business is still rising. < /p >
In October 2012, Nike announced that it would sell its brand UMBRO to P for $225 million. This is another major downsizing of Nike after the closure of its sole shoe factory in China. Nike said that in the future, the company will focus more on the development of core brands such as Nike, JordanBrand, Converse and Hurley. < /p >
< p > < strong > CONVERSE < /strong > /p >
< p > < strong > key words: concept store line < /strong > /p >
< p > reasons: CONVERSE is very popular with domestic consumers because of its free and unconstrained form of dress. At the beginning of May 2012, CONVERSE's first new concept store in China entered the new Beijing stronghold Sanlitun Village. In October 2012, CONVERSE's new flagship store located in Guangming Plaza, Guangzhou. At the same time, CONVERSE also has big moves online. In August 15, 2012, CONVERSE officially launched the official mall of China, which is CONVERSE's only official mall in China. The online shopping mall aims to provide consumers with a full range of high-end products, online shopping services and brand experience. < /p >
< p > < strong > Anta < /strong > /p >
< p > < strong > key words: acquisition plant < /strong > /p >
P: the reason for the announcement: in the collective cold of the industry, Anta made special mention of the emerging outdoor products market in its 2012 annual report. In addition, Anta has also accelerated the pace of development of children's sporting goods. While speeding up the development of children's sporting goods, Anta sports's three acquisitions last year are also attracting attention. The targets are Quanzhou East Light Industry Development Co., Ltd., Quan Feng (Fujian) shoes material Co., Ltd. and Quanzhou Huanqiu shoes and Garments Co., Ltd. < /p >
< p > recently, Anta signed second 4 year contracts with the State Sports General Administration and the Chinese Olympic Committee. It will include 10 international competitions, including the Winter Olympic Games in Sochi and the Olympic Games in Rio De Janeiro, Brazil. < span style= "font-family:" Times New Roman "; font-size: 10.5pt; mso-spacerun:" yes "> {page_break}" less ".
--EndFragment--!
< p > < strong > PEAK < /strong > /p >
< p > < strong > key words: optimizing channels, focusing on overseas < /strong > /p >
The reasons why PEAK listed last year: last year, P focused on optimizing channels, expanding overseas markets, and further enhancing brand names. The most important aspect of channel is to maintain the gross profit margin of dealers by closing down small and inefficient stores. It is estimated that PEAK stores will be reduced from more than 7000 to 6500 at the end of this year. In the overseas market, with the promotion of PEAK brand internationalization strategy, in 2012, the Sixth China brand Festival, PEAK group won the best international development award, and became the 7 sponsor of the Olympic Games delegation. In addition, PEAK also used NBA Star China bank to promote its brand. All this has made PEAK sports surprise in overseas markets. PEAK's latest 2012 annual report shows that PEAK's international market sales reached 388 million yuan, accounting for 13.4% of the total turnover, which is PEAK's overseas income growth for 3 consecutive years. < /p >
< p > < strong > Puma (Puma) < /strong > /p >
< p > < strong > key words: increase efficiency adjustment mode < /strong > < /p >
< p > List: Puma (Puma) is the world's leading brand of dynamic life, designing and developing all kinds of footwear, clothing and accessories products. In 2012, Puma's annual consolidated sales rose by 8.7%, slightly lower than expected. Despite the poor Puma performance in 2012, the performance of Puma in 2012 was noteworthy. Puma has suspended a number of unprofitable cooperation agreements and withdrew from the European Rugby market. In 2013, it will also stop the production of navigation products and focus on outdoor sports products. Francois-HenriPinault, President of PPR group, the parent company of Puma, has publicly stated that when puma returns to normal, PPR will continue to build a portfolio of life and leisure brands around Puma. < /p >
< p > < strong > Kappa (Kappa) < /strong > /p >
< p > < strong > key words: force children's clothing industry < /strong > < /p >
< p > reasons: Kappa is in line with the correct brand positioning of the market rules, so that Kappa's business content in the world is enjoying rapid growth. Since the Kappa brand entered the Chinese market in 2002, it has also been favored by fashion groups. In 2012, Kapp focused on the children's clothing industry and jointly launched the KappaKids brand with the brand signing and new product conference of Beijing's paramount limited liability company in Beijing. This will be a breakthrough for Kappa to jointly open the children's clothing market. Parker's 18 years of children's Clothing promotion capability will ensure the operation of KappaKids in children's clothing industry, but the performance of both brands, channel resources and channel development capabilities and KappaKids's performance in the Chinese market will also be tested by the Chinese consumer market. < /p >
< p > < strong > XTEP < /strong > /p >
< p > < strong > key words: core clear < /strong > < /p >.
The reasons for the announcement: Despite the challenging business environment during the year, XTEP group's total revenue remained stable to 5 billion 550 million yuan, up 0.2% from last year. Thanks to the group's marketing and promotion strategy and its focus on the core running series, XTEP's brand revenue increased by about 1.9% during the year, and footwear products revenue increased by 10.2%. The gross profit margin of the group remained at 40.7% health level. In 2012, the "double 11" electricity supplier was greatly promoted, and XTEP handed over an excellent spancript of sales exceeding 20 million yuan. Unlike some traditional enterprises that passively adapted to e-commerce, XTEP made clear strategic objectives from the very beginning, carefully formulated the online price system, prevented the online from becoming a low-cost channel to clean up inventory, and established its own network business empire from the supply chain, warehousing to distribution, XTEP. < /p >
< p > < strong > key words: spanformation and spanformation < /strong > < /p >
< p > the reasons for the announcement: in early 2012, Lining introduced private equity fund TPG and focused on the "Three Focuses" strategy, focusing on the domestic market, focusing on Lining and focusing on sporting goods business, and launched a series of important initiatives to actively spanform the retail oriented business mode. < /p >
< p > focusing on the domestic market, Li Ning Co has successfully signed up to become the CBA's future 5 season equipment sponsors. It is optimistic about the huge development space of the domestic a href= "http://www.91se91.com/news/index_q.asp" sports goods < /a > focusing on the core brand. During the London Olympic Games, Lining sponsored and supported China's five gold medal "dream team", the Lining Olympic Legion and more than 600 Olympic athletes all over the world. They were wearing professional Lining Olympic equipment, so that the Lining brand shines in London. Focusing on the core business, Lining gradually formed a product layout with basketball, running and badminton as the core category, and made more professional sports goods brand image through sports resource marketing and product innovation. < /p >
At the same time, Lining also launched a new "three stage spanformation blueprint" and four strategic plans, including improving the channel operation efficiency, changing the business mode, improving the overall operation capacity, and increasing brand building and product innovation, so as to clarify the strategic direction for the company's change plan. < /p >
< p > < strong > Adidas < /strong > /p >
< p > < strong > key words: brand extension < /strong > < /p >
P: the sales revenue of Adidas in Greater China increased by 15% over the same period in 2012, becoming one of the highest growth regions in the world. Among them, Adidas sports series and sports fashion products showed two digit growth in the fourth quarter. At the same time, Adidas extended its brand to < a href= "http://www.91se91.com/news/index_cj.asp" > shoes < /a > a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > sportswear < /a >, committed to the development of "a href=" http://www.91se91.com/news href= "clothing" and "casual wear". In this regard, Adidas not only recruits talented people from well-known fashion companies, but also will "personalize" stores in mainland China. < /p >
< p > < strong > Nike < /strong > /p >
< p > < strong > key words: Forbes's centralized cost < /strong > < /p >.
P: the reason why Nike became the most valuable sports business brand in Forbes's list of the world's top brands in 2012. In 2012, Nike earned $24 billion 128 million a year and a net profit of US $10 billion 471 million. Among them, Nike clothing business revenue grew by 15% over the same period, and its sales figures show that the demand for Nike's main business is still rising. < /p >
In October 2012, Nike announced that it would sell its brand UMBRO to P for $225 million. This is another major downsizing of Nike after the closure of its sole shoe factory in China. Nike said that in the future, the company will focus more on the development of core brands such as Nike, JordanBrand, Converse and Hurley. < /p >
< p > < strong > CONVERSE < /strong > /p >
< p > < strong > key words: concept store line < /strong > /p >
< p > reasons: CONVERSE is very popular with domestic consumers because of its free and unconstrained form of dress. At the beginning of May 2012, CONVERSE's first new concept store in China entered the new Beijing stronghold Sanlitun Village. In October 2012, CONVERSE's new flagship store located in Guangming Plaza, Guangzhou. At the same time, CONVERSE also has big moves online. In August 15, 2012, CONVERSE officially launched the official mall of China, which is CONVERSE's only official mall in China. The online shopping mall aims to provide consumers with a full range of high-end products, online shopping services and brand experience. < /p >
< p > < strong > Anta < /strong > /p >
< p > < strong > key words: acquisition plant < /strong > /p >
P: the reason for the announcement: in the collective cold of the industry, Anta made special mention of the emerging outdoor products market in its 2012 annual report. In addition, Anta has also accelerated the pace of development of children's sporting goods. While speeding up the development of children's sporting goods, Anta sports's three acquisitions last year are also attracting attention. The targets are Quanzhou East Light Industry Development Co., Ltd., Quan Feng (Fujian) shoes material Co., Ltd. and Quanzhou Huanqiu shoes and Garments Co., Ltd. < /p >
< p > recently, Anta signed second 4 year contracts with the State Sports General Administration and the Chinese Olympic Committee. It will include 10 international competitions, including the Winter Olympic Games in Sochi and the Olympic Games in Rio De Janeiro, Brazil. < span style= "font-family:" Times New Roman "; font-size: 10.5pt; mso-spacerun:" yes "> {page_break}" less ".
--EndFragment--!
< p > < strong > PEAK < /strong > /p >
< p > < strong > key words: optimizing channels, focusing on overseas < /strong > /p >
The reasons why PEAK listed last year: last year, P focused on optimizing channels, expanding overseas markets, and further enhancing brand names. The most important aspect of channel is to maintain the gross profit margin of dealers by closing down small and inefficient stores. It is estimated that PEAK stores will be reduced from more than 7000 to 6500 at the end of this year. In the overseas market, with the promotion of PEAK brand internationalization strategy, in 2012, the Sixth China brand Festival, PEAK group won the best international development award, and became the 7 sponsor of the Olympic Games delegation. In addition, PEAK also used NBA Star China bank to promote its brand. All this has made PEAK sports surprise in overseas markets. PEAK's latest 2012 annual report shows that PEAK's international market sales reached 388 million yuan, accounting for 13.4% of the total turnover, which is PEAK's overseas income growth for 3 consecutive years. < /p >
< p > < strong > Puma (Puma) < /strong > /p >
< p > < strong > key words: increase efficiency adjustment mode < /strong > < /p >
< p > List: Puma (Puma) is the world's leading brand of dynamic life, designing and developing all kinds of footwear, clothing and accessories products. In 2012, Puma's annual consolidated sales rose by 8.7%, slightly lower than expected. Despite the poor Puma performance in 2012, the performance of Puma in 2012 was noteworthy. Puma has suspended a number of unprofitable cooperation agreements and withdrew from the European Rugby market. In 2013, it will also stop the production of navigation products and focus on outdoor sports products. Francois-HenriPinault, President of PPR group, the parent company of Puma, has publicly stated that when puma returns to normal, PPR will continue to build a portfolio of life and leisure brands around Puma. < /p >
< p > < strong > Kappa (Kappa) < /strong > /p >
< p > < strong > key words: force children's clothing industry < /strong > < /p >
< p > reasons: Kappa is in line with the correct brand positioning of the market rules, so that Kappa's business content in the world is enjoying rapid growth. Since the Kappa brand entered the Chinese market in 2002, it has also been favored by fashion groups. In 2012, Kapp focused on the children's clothing industry and jointly launched the KappaKids brand with the brand signing and new product conference of Beijing's paramount limited liability company in Beijing. This will be a breakthrough for Kappa to jointly open the children's clothing market. Parker's 18 years of children's Clothing promotion capability will ensure the operation of KappaKids in children's clothing industry, but the performance of both brands, channel resources and channel development capabilities and KappaKids's performance in the Chinese market will also be tested by the Chinese consumer market. < /p >
< p > < strong > XTEP < /strong > /p >
< p > < strong > key words: core clear < /strong > < /p >.
The reasons for the announcement: Despite the challenging business environment during the year, XTEP group's total revenue remained stable to 5 billion 550 million yuan, up 0.2% from last year. Thanks to the group's marketing and promotion strategy and its focus on the core running series, XTEP's brand revenue increased by about 1.9% during the year, and footwear products revenue increased by 10.2%. The gross profit margin of the group remained at 40.7% health level. In 2012, the "double 11" electricity supplier was greatly promoted, and XTEP handed over an excellent spancript of sales exceeding 20 million yuan. Unlike some traditional enterprises that passively adapted to e-commerce, XTEP made clear strategic objectives from the very beginning, carefully formulated the online price system, prevented the online from becoming a low-cost channel to clean up inventory, and established its own network business empire from the supply chain, warehousing to distribution, XTEP. < /p >
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