Anqing: Business Promotion Advertising Is Divorced From Actual Business Bureau.

< p > recently, Mr. Wang of the public called: a few days ago, various promotional and discount activities on the market came one after another, and the publicity content of some businesses was more and more exaggerated. A few days ago, when I was shopping, I found that many businesses used false tricks to attract customers. Among them, a shop that claims "39 yuan from the start" is not able to find any other 39 yuan goods except a hanging ornament. In addition, the lowest priced goods often claimed by merchants are often out of stock. Some of the so-called discount activities also increase the original price of goods and then discount them. These phenomena have seriously violated the legitimate rights and interests of consumers, and we hope relevant departments will pay attention to them. < /p >
< p > < strong > complaint [/strong > < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > business promotion advertising > /a > divorced from reality < /strong > /p >
< p > Mr. Wang told reporters: "in recent years, people's Road sales promotion activities are emerging one after another, and the most prominent one is discount sales promotion. On the road to the people's road, citizens will find that some shops have even started the so-called discount sales activities since they started, such as "jumping prices", "factory direct sales", "the lowest price in the city", and "28 yuan in the whole". But when consumers buy, they often do not meet the commodities they are looking for, they are not discount items, they are sold out of discounted goods. < /p >
< p > Mr. Wang said: "in March 8th this year, when I was doing activities in the mall, I wanted to buy a sweater for my wife, which costs 480 yuan, as a holiday gift. But just a few days before the promotion, my wife also saw this a > woolen sweater "/a" in the mall, but the price was only 360 yuan at that time. I didn't expect the original price to be cheaper than the sale discount. < /p >
< p > for business promotion activities, Mr. Wang told reporters: "at present, more and more businesses use the name of promotion to induce consumers to make irrational consumption. In my opinion, this practice actually violates the stipulation of the marked price, and also destroys the market principle of honesty and credit, and disturbs the normal market order. Some shops even suspected of price fraud, false advertising and so on, which seriously damaged the legitimate rights and interests of consumers. I hope relevant departments will pay attention to it. < /p >
< p > < strong > [reporter survey] < /strong > < /p >
< p > < strong > advertising is mostly exaggerated sales promotion < /strong > < /p >.
< p > March 19th, the reporter came to the people's road pedestrian street. Through the street visits, reporters found that most of the shops on the pedestrian street were posted with various discount promotions. The contents are roughly: "the lowest price in the city", "all commodity prices are lower than peers (prices)", "tear sale", "buy one get one" and "full court 20 percent off" and so on. < /p >
< p > reporters walked into a sports brand store claiming "20 percent off of the stadium" and found that the 20 percent off district was not clearly marked. When the reporter chose a spring dress and asked the price, the guide told reporters very clearly: "spring clothes do not participate in the discount activities"; while in another brand shop that produced a "39 yuan - 199 yuan" brand, the reporter searched all the corners of the shop and did not find the style of 39 yuan. < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > In this regard, the store's shopping guide explained, "39 yuan (clothing) has just been sold out, and we have not enough time to change the advertising content." < /p >
< p > by visiting, the reporter found that most of the actual sales behavior of some merchants and the content of advertisements were greatly reduced and changed. In the interview, most consumers expressed support for businesses to engage in some real discount promotions. For some businesses, all year long, there are some discounted sales promotions, and some consumers are very disgusted. < /p >
< p > "discount all year long" means that there is no discount. I think these businessmen are using some consumers' mindless shopping mentality and selling goods at the original price in the name of discount sales promotion. It is hoped that relevant departments will be able to supervise such promotional activities. Ms. Jiang said. {page_break} < /p >
< p > < /p >.
< p > < strong > [regulations] < /strong > /p >
< p > < strong > merchants can make a maximum fine of 30 thousand yuan, < /strong > < /p >.
< p > it is reported that in 2006, the Ministry of Commerce, the NDRC, the Ministry of public security, the General Administration of Taxation and the 5 Department of Commerce and industry jointly promulgated the "management measures for retailers' promotion behavior". The "regulation" clearly stipulates that retailers should clearly indicate the promotion contents in the eye-catching position of the business premises in carrying out promotional activities. The promotion content should include promotion reasons, promotion methods, promotion rules, promotion period, promotion scope, and related restrictive conditions. A counter or commodity that does not take part in promotional activities should be explicitly stated and not be declared full field promotions. Retailers should not deceive or induce consumers to buy goods when carrying out promotional activities or discount price forms or price means which are misunderstood by consumers. When retailers open their sales limits, they should ensure adequate supply of goods in the promotion period; retailers should clearly indicate the specific number of promotional items when launching Limited sales promotion activities; and the number of promotional items of shops should be clearly indicated when the shops run by chain enterprises simultaneously carry out limited promotions. Promotional products must be immediately displayed after sale. At the same time, retailers should not promote sales activities such as fictitious liquidation, demolition, closure, closure, transfer and other reasons. In addition, retailers should not refuse to return goods on the grounds of promotion or set obstacles for consumers to return goods. In accordance with the "Regulations", merchants' fictitious original price discounts visitors, and claims that the sales promotion can be fined 30 thousand yuan. < /p >
"P >, and then interviewed the relevant departments on the implementation of the" measures "in Anqing. < /p >
< p > < strong > [city commerce and Industry Bureau] < /strong > /p >
< p > < strong > complaints can be filed through consumer associations. < /strong > < /p >
< p > March 19th afternoon, the reporter came to the Municipal Industrial and commercial bureau for the promotion of chaos in Anqing retailer. "The Ministry of Commerce and other five departments have indeed jointly issued the" management measures for retailers' promotion practices ", a section chief of the Bureau's regulation division told reporters. Although the measures have made a clear prohibition on these irregularities of merchants, but because the measures do not clearly define the responsibilities of various departments, our province has not formulated any relevant implementation rules according to the "measures", and we will not be able to carry out any corresponding law enforcement activities with reference to the "measures". < /p >
"P >" some business infringement activities mentioned in the "measures" have also been dealt with many times. But we are mainly based on the law of the protection of consumers' rights and interests and the law of unfair competition anyway. In recent years, our bureau has constantly increased efforts to investigate and punish fraudulent advertisements and try to avoid such incidents. Consumers will be able to complain to consumers' associations right away when they encounter some false advertising infringing acts in the future. But if we want to regulate the whole market, we need all departments to jointly enforce the law. Dai said, "since the" measures "are the order of the Ministry of Commerce, the joint efforts of the departments should take the lead of the Ministry of Commerce, and we will actively cooperate with them. < /p >
At the same time, Dai also reminded consumers that in shopping, they must be sensible to participate in the sales promotion activities of P, instead of blindly pursuing low prices. At the same time, we need to consider whether the promotional products are in line with their needs, avoid being misled by the sales promotion, impulse shopping, and make purchases beyond consumption and actual consumption needs. At the same time, we should be vigilant against fictitious price discount and avoid price fraud. "The promotion price of different businesses, consumers must be three goods, when necessary, they should be highly vigilant against self promotion of low price promotion, so as to avoid falling into the price trap carefully set up by businessmen." < /p >
< p > < strong > [City Commercial Bureau] < /strong > /p >
< p > < strong > laws and regulations are not clear, implementation difficulties are less than /strong > /p >
< p > then, the reporter came to the municipal commercial bureau again. For the "management of retailers' promotion practices" issued in 2006, the director of the Bureau's policy and regulation division, a surnamed Qian, said: "although the" measures "are promulgated by the Ministry of Commerce, but because the Ministry of Commerce has no specific enforcement power, it is difficult to carry out corresponding law enforcement activities. In the twenty-fourth article of the "measures", although the "provinces, autonomous regions and municipalities directly under the central government" stipulated in the regulations can be combined with local realities, formulate relevant regulations for regulating sales promotion activities. But so far, our province has not formulated any corresponding implementation rules for this method. In addition, the "measures" only explained some behaviors and fine rules of the merchants, but the details of which departments were to enforce the law and which departments were punished did not elaborate in detail, so we could not carry out specific division of labor, nor could we make real reference. < /p >
< p > Qian Ke Chang said: "at present, because of the relatively sound laws and regulations in the business sector, it is mainly in the industry and commerce department that law enforcement focuses on retailers' false promotions to infringe on consumers' rights and interests." < /p >
< p > and if the implementation of the "measures" can be implemented, the chief executive of Qian said that the actual situation will be reflected to the higher authorities. < /p >