The First Online Exhibition Of Chinese Brands Is On Top Of These Textile And Garment Enterprises.

In May 10, 2020, the fourth China brand day activities were held online for the first time. The theme is "Chinese brands, the world is shared", "all-round well-off society, quality life", global war "epidemic", brand strength.

On the morning of that day, Han Zhenghe, vice chairman of the CPPCC National Committee and He Lifeng, director of the national development and Reform Commission, attended the launching ceremony of the event through the Internet platform at the main venue of Beijing, the member of the Political Bureau of the CPC Central Committee and the Secretary of the Shanghai municipal Party committee Li Qiang at the main venue of Shanghai. The activities were organized by the national development and Reform Commission, the joint propaganda department, the Ministry of industry and information technology, the Ministry of agriculture and rural affairs, the Ministry of Commerce, the General Administration of market supervision, the State Intellectual Property Office and the Shanghai Municipal People's government.

On the day of the event, many provinces and municipalities participated in the exhibition. By extending the time and space of virtual exhibition hall and synchronizing with mobile terminals, PC terminals and the official website, we can feel the development of our own brand and the charm of Chinese products.

It is reported that this year, on the premise of higher requirements for assessment, the number of brands declared and evaluated has reached 830, including leading enterprises in most industries. The number of brands released is up to 564, the total brand value is 73563 billion yuan, and the value of brand value has increased by 5.1% over last year.

Among them, there are eight brands of textiles, clothing, shoes and hat brands worth over ten billion, namely, YOUNGOR group Limited by Share Ltd, Bosideng Limited by Share Ltd, Beijing Ruyi fashion Invest-holding Company, Jiangsu Sunshine Group Co., Ltd., Ningbo Shenzhou Knitting Co., Ltd., Hengli collection Group Co., Ltd., Sheng Hong Holdings Group Co., Ltd. and Hong Dun Group Co., Ltd.

Among them, YOUNGOR ranked first in the field of textile and clothing with 25 billion 829 million yuan brand value. Jie Liya won the top prize in the product brand with 20 billion 548 million yuan brand value.

After the Chinese brand day series activities, the participants jointly launched the "5. 10 China brand day consumption Festival" in 2020. This year's "5. 10 China brand day consumption Festival" series, which runs from mid May to the end of June, will carry out the theme rich activities combined with mother's Day, World Museum Day, 520 day, summer solstice and other important festivals.

It is reported that during the event, Jingdong, suning.com, Wuming, Xinhua 99 and other platforms will open up a variety of consumption areas, and jointly select high-quality Chinese products with hundreds of Chinese brands, and jointly push the tide of the country.

　　 What value should Chinese brand reflect?

In today's world, brand has become the business card of the country, embodying national image and national culture. Behind the brand is not only an enterprise, an industrial chain, but also a social chain. "Chinese brand" is a national strategy and is blessed with good expectations.

General secretary Xi Jinping put forward the "three changes" in 2014: "promoting transformation from Chinese manufacturing to China, changing China's speed to China's quality, and changing Chinese products to Chinese brands", which is the direction for promoting the transformation and upgrading of China's industrial structure and building China's brand.

In April 24, 2017, the China brand day was formally established, aiming at condensing the social consensus of brand development, creating a good atmosphere for brand development, building a platform for the exchange of brand development, and enhancing the influence and recognition of independent brands.

Carry forward the "Chinese brand" and become the "Chinese business card". This should be the direction for all brand enterprises to run together.