Disgraced Department Store Giant Messi: Jiapin Net Becomes "Abandoned Child"

Now Messi has found a new platform as a springboard to China. Last month, Alibaba and Messi general store announced that the two sides reached long-term strategic cooperation. Alibaba will be the only third party online retail platform of Messi general store in China. In the second half of this year, Messi will enter Tmall international.

In an office building in ten mile castle, Jiapin net is located on the nine floor. This should be the front desk of the company. There is nothing on the table but no staff. At the first glance, there were four rows of desks and chairs in the house. There were about 10 seats in each row, and more than 40 seats were not fully occupied. Other spaces should be conference rooms and other areas.

The company, which claims to have offices in Asia, North America and Europe, can no longer see its past glory.

Jiapin network personnel department staff said, at present, the market department staff have left, temporarily did not recruit new employees. Since then, the above-mentioned staff have answered the questions of the Beijing Commercial Daily reporter, saying that the company is being adjusted, and is temporarily managed by the chief financial officer, personnel and logistics department director, and the new CEO of the company is about to take office. Messi's department store, which once invested in Jiapin net, is still a shareholder of the company. The company is now consulting with Messi's department store. But for other cases, the staff member is not very clear.

Jim Sluzewski, senior vice president of Messi department store, responded to the Beijing Commercial Daily reporter that Messi is still a shareholder of Jiapin net. But when asked who is currently in management? VIPStore Jim Sluzewski, which represents the company's operational level, should also ask Jiapin net.

It is understood that even if the team is less than 50, Jiapin network now has no signs of large-scale recruitment. Beijing Business Daily reporters search "Jiapin Network Recruitment", there are only 20 recruitment information.

Reporters rough calculations, Jiapin net currently has more than 380 brands. Many luxury brands are left with single digit products and old fashioned style. Among them, Burberry has only 5 commodities left, DIOR has 4 pieces of shoes, and HUGO BOSS has 4 pieces left. In the time limit sale page, only 4 activities are in progress. However, at the same time as the luxury electric business, there are at least 30 pieces of merchandise with any brand name.

In addition, the brand composition of Jiapin net includes luxury brands, including Hello Kitty and other general brands. Product categories are sold from clothing, shoes, bags to massage mallets, stainless steel Candlestick, beads and other commodities. Once a luxury goods supplier, Jiapin net has become a "grocery supermarket".

"China's luxury electric providers must rely on high-end physical stores to solve the source of goods and supply chain, in order to achieve rapid development." Jiapin network founder and CEO Yang Po Feng With this desire, he contacted Messi, a famous American Chain Corporation, in 2011. In 2012, Jiapin net attracted much attention due to its financing from Messi department store for $15 million and authorized by Messi department store to become the only partner in China.

　　 Macy's Originally wanted to start selling a series of fashion products of Messi's own brand in the spring and autumn of 2013 in the Euramerican network under Jiapin net, so that consumers can visit the official website of Messi department store through the link between Europe and the United States.

But nothing is going on. Messi stores only sold new products in Europe and America. After that, the domain names in Europe and the United States became invalid. Jiapin net changed from the original flash sale mode to the mall plus sale mode, and traffic and attention were much worse than before.

After Messi's investment, Jiapin net also experienced a series of changes. Two months after Messi's department store was bought, Jiapin net sent half of its redundancies. Yang Peifeng, then CEO of the company, also admitted that the layoffs were for adjustment, but not so many. In 2013, two founders Yang Peifeng and COO Dong Ce left. Since then, Jiapin network has become increasingly marginalized. Searching for news related to it on the Internet is the latest news of COO's departure from Wanda electricity supplier in 2015.

After Yang Peifeng left, there was news that the company was taken over by Messi's department store, and the new CEO was replaced by Chen Yujian. However, a few days ago, Jim Sluzewski responded that Messi's department store has always been an investor of Jiapin net, not a member of the operation team, and has not taken over Jiapin net.