Clothing Brand Marketing: The Internet Age Highlights The Power Of Word Of Mouth.

Nowadays, with the development of the Internet media, some garments are becoming more and more popular.

The word of mouth marketing, which is known as "viral marketing" by the industry, has changed greatly from the form of word of mouth to the prevalence of communities and forums on the Internet. However, its advantages of low cost and remarkable effect have not changed.

The cost of word-of-mouth marketing is far lower than traditional media advertising, or even zero cost.

Successful word of mouth marketing is based on a small strategy, but the effect is much better than other hard advertising channels.

For example, in the network virtual community, the right to speak has shifted from advertisers to every "grassroots" who wishes to speak.

Every consumer turns passive into initiative. He can express his views and feelings whenever he sees or hears anything.

The imparting of experience, sharing of experience and so on among consumers will affect another group of consumers, so that each consumer can become a salesperson of brand products, and gradually form a consumer group, a brand community.

Now, however, some e-commerce websites are not only satisfied with simply relying on the advantages of their own platforms, products, and service quality, but also passively carry out word of mouth marketing.

More and more e-commerce platforms and clothing brands have begun to take the initiative to carry out word of mouth marketing. From passive waiting to active attack, e-commerce word of mouth marketing is quietly changing.

Clothing brand

Take the initiative to attack word of mouth marketing

As a representative of the brand of e-commerce, Hany has launched the "Hany big hand, ten thousand French luxury tour" recently, and launched an attack on the word of mouth marketing initiative.

This activity requires users to first purchase a set of Hany French shirt + cuff links, then display the photos and text descriptions of this shirt through blogs, forums, community and other platforms. After Hany confirms the authenticity of user experience, it will refund the user's payment.

Hany adopts the word-of-mouth mode that combines online and offline, that is, user online purchase and offline try on, then let consumers share their dress experience, thus forming word-of-mouth communication on the Internet, forming the influence of word of mouth through interaction, experience and communication between brands and users and users.

Each participating user may become the source of word of mouth virus or buzz effect.

Hany is trying to build a new brand of back and forth shirt and dress in the process.

If the Internet is a platform, then the rise and fall of the online apparel industry will ultimately depend on the product quality and user experience of each brand, while word of mouth is the most direct reflection of quality and experience. From this perspective, Hany's big hand marketing is indeed worth learning.

Another lingerie brand, "ting Mei", is aware of the great influence brought by word of mouth marketing. In June this year, the online selection of "ting Mei Star" was held.

Activities require participants to display their photos or videos in their personal blog.

In the end, the final winner is determined by the number of votes cast by the netizens. Each player will initiate his own friends and friends to vote for himself, and these people will mobilize more people to pay attention to this activity.

As a result, the influence of activities is centered on contestants and is constantly radiated and expanded through their relationship groups, which is impossible to achieve in traditional media selection.

Let the "ting Mei" brand expand the scope of communication through the social connections among netizens. This is the biggest benefit brought by blog collection and selection.