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700 Million Yuan Legend Of A Piece Of Tofu

2010/12/18 17:02:00 69

Shen Jianhua, a farmer's son in Shangyu, Zhejiang, with a piece of

Bean curd

A miracle has been created in Shanghai: from the small workshop of 6 people to the big factory of 8000 people, from 1 yuan small business to 700 million yuan big business.

From the legendary experience of Shen Jianhua, we can see the "four thousand spirit" and the "new four thousand spirit" of Zhejiang entrepreneurs.

The "four thousand spirit" is the beginning of reform and opening up. The people of Zhejiang "go through all kinds of hardships, talk about thousands of words, go all over the mountains and rivers, and do everything possible to promote" reform and development. Now, in order to promote the pformation and upgrading of the economy, Zhejiang people have put forward the "new four thousand spirit": "thousands of parties to increase the brand, do everything possible to expand the market, do everything possible to innovate independently, and do everything possible to improve management."

As the saying goes, there are three hardships in the world: punting, striking iron and grinding bean curd.

Like many Zhejiang entrepreneurs, Shen Jianhua has gone through many hardships and encountered many difficulties in his pioneering work.

Difficulties are bad things, but they are also good things.

Difficulties will force people to think of ways, and difficult environments can train talents.

Before he founded the tofu workshop, Shen Jianhua went through the streets and alleys of Shanghai through boats, painting and building materials.

Later, he ran a tofu workshop because he thought that there were 14 million people in Shanghai. If 100 people had a bean curd to buy him, that would be a big business! For this reason, he would ride a tricycle with his five relatives and friends every day, regardless of the wind and rain, the hot summer and the cold winter, the tofu that was just cooked at midnight was sent to the urban vegetable market, and even the Spring Festival was not broken.

Shen Jianhua's "clear and beautiful" tofu finally entered the Shanghai vegetable market.

How to enhance the brand and expand the market? This is what the product faces after entering the market.

problem

。

Diligent in thinking, grasping opportunities, innovating and improving management, Shen Jianhua quickly solved the problem.

Diligent thinking is the rational labor of entrepreneurs. To seize opportunities is a necessary condition for expanding the market; independent innovation is the only way to improve product quality; improving management is the basic work of developing enterprises.

When Shen Jianhua realized that Shanghai was promoting the standardization market, he immediately sniffed that this is a big business opportunity.

He gave up wholesale business decisively, and set up a vegetable farm directly with high quality products, diligent service and honest business ethics, starting from 100, 200 and 300.

"Qing Mei" tofu went to 1200 vegetable farms in Shanghai.

The company has 86 production lines to standardize production and ensure quality and hygiene.

Now, Shanghai people buy two pieces of tofu, and one of them is "Qing Mei" products.

Enterprises should have clear objectives in pformation and upgrading.

A philosopher said, the firmness of the goal is the most essential character.

Power

One of the sources is also one of the tools of success.

Only by moving unswervingly towards the goal can we achieve our goal.

There are two definite goals in Shen Jianhua's mind: first, we should build a modern bean products and food enterprise.

After the completion of the fourth factories, the "Qing Mei" staff will exceed ten thousand people.

The new factory mainly produces deep processed products, including bean products, casual beans and so on. This year's sales target is 1 billion yuan.

The two is to make "Qing Mei" a "well-known trademark in China".

Now the company's honor wall is left blank, reserved for this well-known trademark.

With the goal, we have the strength to have a reliable guarantee of achieving our goals.

The establishment, development and growth of an enterprise depend to a large extent on the overall quality of the person in charge.

We must have the spirit of arduous struggle, the ability to think hard, have a down-to-earth attitude and have the goal of working together.

In short, if we have the "four thousand spirit" and the "new four thousand spirit", our economic pformation and upgrading and scientific development will be logical and successful.