Shoot The Shoe Net To Return The Net Together To Increase The Customer Viscosity.

China's famous brand in B2C industry recently

About China

With the development of Internet, online shopping has become a trend.

China's online shopping market is in a blowout period.

Statistics show that over the past two years, the total volume of China's online shopping market has grown by more than 100% per year. In 2008, it was 140 billion, nearly 250 billion in 2009, and nearly 400 billion in 2010, and it is expected to exceed 550 billion in 2011.

However, the development prospects of e-commerce in China are not very optimistic. We know that the biggest dilemma facing the development of e-commerce in China at this stage is still the credibility crisis.

At present, there are measures to solve this dilemma. For example, recently, the Ministry of Commerce has tried to authenticate the group buying network which is more chaotic in e-commerce development, but due to various factors, it has not achieved the desired results.

Many B2C websites have fallen into a low ebb, such as the collapse of rice mall and the storm of Jingdong mall in recent days.

National certification is very difficult to obtain consumer trust, then there is no way to develop the integrity of the B2C industry? This is not.

At present, the emergence of the return network has provided a new way of honesty for the development of e-commerce. As a third party platform, the return network has effectively solved the worries of consumers' online shopping.

The cooperation between the shoe net and the return network is a good example. According to the "2009-2010 year Chinese clothing online shopping Research Report" issued by the China Electronic Commerce Association recently, the shoe net in the self selling B2C website ranked second in the market share of 28.4%.

In the case of B2C industry's overall contraction, the shoe net can achieve such a big result. It can be said that a large part of the reason lies in the cooperation with the return network.

There are other reasons for cooperation in the selection of shoes net and return network: as is known to all, the reason why consumers choose online shopping is that convenience two is cheap, and the emergence of return network fully meets the psychological needs of consumers. On the one hand, they can easily find the cheapest and most popular things, and on the other hand, there are various websites returning cash. Of course, these returned cash is only a small part of it, but with a small number of consumers, consumers can gather the return cash of these B2C websites through return network, which is also a considerable income.

The return network can really capture the psychology of consumers.

According to the insiders, the cooperation of the "website + experiential shop" mode with the return network is not only a powerful supplement to the online sale of the shoe net, but also provides an unprecedented experience service for consumers. At the same time, through the various activities of the experiential shop, it can eliminate the ice cold feeling caused by network pactions, further increase the viscosity of customers, and gather more loyal customers.