He Yi: Entrepreneurship Is A Natural Thing.

Entrepreneur: He Yi

Position:

Zhengzhou junle Trading Co., Ltd.

Quotations from Min Xing

If you do it in an enterprise

Entrepreneurial resume

He Yi, 36 years old, Anhui people, after graduating from university in 1998, he was in Galanz, SUPOR and so on.

Learn business before learning sales.

"I studied computer science at that time, but when I graduated, I began to contact with small household appliances, and from sales promoters to business managers and district managers, I have been dealing with sales."

After graduation, he entered the small household electrical appliance industry, and entrepreneurship is also an industry.

"At the beginning of Galanz Zhejiang branch, then jumped to SUPOR, and later to do cleaning machine small household electrical appliance company."

He Yi said, nearly 10 years of sales of small household appliances, so that their sensitivity and mastery of the market has been experienced, and finally entrepreneurship has almost become "have to do" thing.

Later, he returned to Zhengzhou and began to sell "small household appliances" by himself.

"Many college students are unwilling to do sales work. In fact, this job is the most exercised person. If you master how to sell things, it will basically solve the biggest problem of starting a business."

He said.

"TV marketing" seize the "housing business opportunities"

"There was a very popular TV shopping channel in Henan, and I caught up with that."

He Yi said that his own small household appliance products are specially aimed at family women and the old people who are not convenient to go out. They are also the convenient tools they like to use. The effect was very good at that time.

"This kind of TV shopping is not the kind of TV shopping that is a lot of junk information. It just displays the characteristics of the merchandise and sells it on the spot. At that time, the sales effect was very good."

He Yi said.

But sales through TV shopping channels have specific requirements for merchants: they cannot be broken.

"To supply continuously, the inventory pressure is great, and the financial pressure is also great.

With the addition of new and unique small household electrical appliances, there is always a "gust of wind". Once popular in the past, it becomes a backlog.

"Through this year's TV marketing, I have constantly adjusted products and found my own consumer group, that is, homeowners."

In other words, we seize the "housing business opportunities".

Today, market segmentation, He Yi set his eyes on "clean", "I am working with partners to build factories to jointly produce clean household products, such as wooden floor mop, marble special mop and other special gadgets."

He said that today's housewives have a high demand for life and are becoming lazy. Targeted cleaning tools, which are time-saving and labor-saving, are the market trend.

Entrepreneurial experience

Starting a business is a matter of course.

"Big investment does not necessarily have big gains."

He Yi said that many young people start their own businesses, and try to increase their starting point with their own accumulation or their family's money, which is actually wrong.

"If you have not experienced the growth and exercise of your own sales ability, you will produce, but you will not cry or shout, but you will not receive money.

After 10 years of sales, targeting the target and accumulating a lot of practical experience, it is prudent to launch it. In his seemingly dull business process, this kind of "bland" actually costs a lot of thought.