Turkey Wants To Open Up The Chinese Market And Build The World's High-End Brand Of Leather Industry.

　　 Fashion works originate from the application of leather to the extreme.

The interview with TRUNY is of course from two sets of fashion works exhibited in Turkey, which seems to be expected. The "Turkey blue" designed by Murat Aitulum, a member of the leather Designers Association, and "art and leather" gathered by Nigel Calle, Lolita Aas, Suss Hugo Levi and sculptmaker Nigel Calle in Turkey, aims to echo the theme of innovation and design of the Asia Pacific Leather Show, and conveys a concept of leather to the extreme in different aspects.

For Turkey, which has such a sensational art work, Runai said that Turkey's fashion design stems from its rich artistic soil. In Turkey, leather fashion designers start from universities, and start from fabric design to work design, forming a scientific process of personnel training. Usually there are many design projects for the growth of designers to provide a platform, of course, which has advanced leather engineering technology platform is also an important basic condition.

Turkey also has its own market rules for the research and release of leather fashion trends. In August, he said there was a large-scale fashion event. When China Leather net reporter judged the opinion of trendy on the trend of leather fashion, he answered without hesitation: the color of the earth.

　　 Setting up high-end quality image of Turkey leather brand

In the information distributed to the news media in Turkey, the reporter noted that in the Turkey National Exhibition Group, the leather promotion group plays an important role in the brand promotion process of Turkey leather. For the function and division of labor of the organization, Runai introduced that in Turkey, the association of leather and leather goods exporters and the leather promotion group are a whole. The association is mainly responsible for the trade matters, while the leather promotion group is responsible for the innovative design of the leather industry. The aim is to establish the Turkey leather brand image internationally through R & D, marketing, promotion and branding.

Then, when Turkey leather is spread to the world as a whole brand, a question arises spontaneously: what kind of brand does Turkey leather want to establish, and what brand image stands on the world industrial platform?

He told China Leather net reporter that Turkey's unique geographical location determines the diversity, particularity and high quality of Turkey animals. It is also based on this that Turkey leather has been committed to building a high-end brand image and occupying the top position in the world leather market. The leather promotion group aims to make Turkey leather a luxury brand in the high-end market through efforts in the global market.

　　 Future cooperation with China in high-end market

The "2014 China International Leather Fashion day", which has just come to a close in Beijing, has attracted great attention in the world leather industry. After watching the fashion day, sun ran showed his intention to promote Turkey leather fashion in China.

The intention to promote fashion often comes from interest in its market. In this regard, through Runai said, Turkey's leather industry production and exports in the international leading position for many years, total exports in 2013 increased by 16.4%, more than 1 billion 900 million U.S. dollars, in the export market, in addition to Russia and European countries, and China and other Asian countries. But the overall share is not big. With the increasingly active bilateral trade between China and Turkey, the export of high-end leather to China will also gradually expand.

In analyzing the direction and vision of China's industrial cooperation, surroy said that it was first to establish a partnership with Chinese enterprises and find a consumer group for Turkey leather through the agency sales relationship. Two, according to the needs of the Chinese market, we designed special raw materials for leather products and gradually developed into customized products.

Turkey has planned to take two fashion items from the Asia Pacific Leather show to exhibitions and fashion events in Shanghai and Beijing, so that the Chinese fashion industry and the Chinese leather industry will fully understand the connotation of Turkey leather products, culture and high-end brands.