Kang Zhengning: Entrepreneurship Is More Like A Life Filling Station.

In "the second Shanghai youth entrepreneurship in 2009

When the first venture failed, the gold portfolio was forced to dissolve.

Kang Zhengning's starting point when he first started his business in 2000 was not low. His entrepreneurial team was a golden combination of more than 10 people, including the world software champion, the Chinese comic competition runner, and the experienced interface designer.

His original idea of starting a business was to run the best internet game company in China.

In those days, Internet Games had just appeared in the Chinese market, and Kang Zhengning, a third year student in communications engineering, was naturally aiming at this direction.

He has heard that foreign Internet games have been very popular, and because the broadband network has not yet begun to popularize in China, most Internet users use dial-up networks with speed of 56K, that is, narrow band. So only a few online games on the market are trial products and can not adapt well to the low bandwidth network environment.

Kang Zhengning realized that there were business opportunities -- the need to save bandwidth to adapt to low bandwidth online games has emerged.

Thus, a group of like-minded young entrepreneurs verified the accuracy of Kang Zhengning's grasp of market demand through a series of market research.

The golden combination agreed that if the product could be listed, it would certainly be able to start.

Before long, the prototype and business plan of the product are ready to mature.

However, a tricky question comes before us. Where does money come from?

They thought of seeking help from venture capital.

Kang Zhengning volunteered to find almost all venture capital institutions in Shanghai, and finally got the attention and commitment of several well-known venture capital.

Looking back on this experience, Kang Zhengning said that he did not have any social relations at that time, and depended on the most primitive method.

Unfortunately, things were getting worse. In 2001, the global Internet bubble burst and the Nasdaq stock index continued to slide.

Venture capital is also holding back because of fear of failure.

The gold portfolio has not been adequately funded, and even some members of the team have been unable to maintain basic funding.

You can't just be an ideal family.

After losing the initial battle, Kang Zhengning was faced with unemployment.

He lost his best job in the school recruitment meeting at the fourth year because of his entrepreneurial career.

From the entrepreneur to the unemployed, many people may be helpless. But Kang Zhengning quickly came to the conclusion that people should have ideals, but they can not just be an ideal home. They must go to the ground to learn and put their ideals into action.

Eventually, he found an ordinary information technology enterprise and devoted himself to his career.

"Working late into the night is a common occurrence. There is hardly any entertainment."

At the end of the first year, his business volume was the biggest in the company.

Soon after, Kang Zhengning was promoted to be a middle-level cadre of the company.

A few years later, Kang Zheng Ning jumped to another large company.

After working, Kang Zheng Ning successfully entered the master's degree program of Shanghai Jiao Tong University, studying for master's degree in IT project management.

He applied the specialized knowledge to practical work, through practical application, deepened understanding and improved his professional theory level, and eventually turned experience into ability.

In the two classes of schools and jobs, he has done his job well.

Only in his mind has been unable to put down the entrepreneurial ideal.

In 2006, Kang Zheng Ning and the company's contract expired just now, so he boldly gave up stable work and started his pioneering business for the second time.

Entrepreneurship is a life experience.