Li Yunfei: Multimedia Customization "Business Card"

Entrepreneur: Li Yunfei

Entrepreneurship time: 2005

Venture capital: 1 million yuan

Entrepreneurial opportunity: feeling the distance from business card to mobile phone address book has long started to replace traditional business cards in a new way.

Business characteristics: the establishment of all aspects of personal information database for enterprises, and has publicity value.

In the workplace, especially business people, the thickest printed matter in the pocket is not renminbi, it should be a business card.

But with the recognition and input function of the cell phone in the eyes and hands, everyone is not afraid of piles of business cards.

After the one-time data entry and the generation of two-dimensional code at the beginning of the business card making, all the people who receive this card can rest their thumbs.

Guangzhou's winning technology is to shoot everyone who gets the card.

Standardize business cards

Li Yunfei, a business person who has been mixed up in the financial field, dreams many years ago that if these business card information gets "good treatment" from the very beginning, it will be much safer to store them in the computer comfortably and backup them into the electronic documents of the mobile phone address book.

Before the advent of the code, many smart phones actually appeared in some smart phones.

But these softwares are different from what we expect. They often can not read the business card information comprehensively and accurately.

It is technically difficult to achieve, because the format of business cards is not standardized.

After the application of two-dimensional code in China, Li Yunfei responded very quickly: if you use two-dimensional code to integrate personal card information and then occupy a small corner on the paper card, then this card will be able to "read" any software that can identify two-dimensional code.

In 2007, the code took the electronic name card service officially launched into the market, and the user took the two-dimensional code pattern on the business card with the mobile phone camera. The mobile phone equipped with the identification software automatically displayed the business card information; if only ordinary mobile phones were needed, they needed a clockwork message and received a VCF format electronic card.

As a service provider of electronic business card, the code maker will charge the cost of generating two-dimensional code and decode the communication cost.

Multimedia customization "business card"

To sell business cards, Li Yunfei first thought of large companies, one is crowd concentration, the two is their frequency of using business cards.

I think these cards with "password" can be a bit higher on the grade and cater to the taste of large enterprises. The code took the lead in the application of the two-dimensional code in the field of three years ago.

It is not easy for those big companies to pay more money for their business cards.

At the beginning, the most difficult thing for Li Yunfei to do was not to talk to the customer about the size of the two-dimensional code, but to spend a very long time explaining to them what the two-dimensional code was.

At that time, the application of two-dimensional code was not much in China. The most important thing we saw was barcode on commodity labels.

Therefore, the code is still used to explain the use of two-dimensional code.

One characteristic of two-dimensional code is that it not only stores text information, but also includes multimedia data.

You can add the promotional materials of the company to the data package of the employee's personal card.

While reading personal information, users will also see the publicity materials and deepen their impression.

Hearing this, business owners began to move.

Where is the name card? This is clearly a publicity platform.

For enterprises, they can build a business card database for a long time, and there will be no waste of resources.

"Business card also has a feature, each employee corresponds to a two-dimensional code, and the information content of the two-dimensional code can be independently modified by the enterprise in the management background.

So even if employees are mobilized, just modify the data, and this two-dimensional code can continue to be the code of new employees.

Very resource saving. "

Seize the company's largest user, but Li Yunfei has not given up on individual users.

The code is still patrolling hundreds of card shops in Guangzhou.

The procedure for ordinary users to make electronic business cards is simple: hand over personal information to the shop assistants, and then the clerks can generate personal exclusive two-dimensional codes instantly through the online electronic card making system.

Personal users print two-dimensional code costs are not high, on the basis of ordinary business card prices to add about 10% of the cost of production, usually more than a few dollars a box.

Change conference manager

Code is still aimed at the business area of the "identity" respected, along with this thinking, they also found the "conference housekeeper" market.

Traditional conferences will send invitation letters to guests, but paper invitation letters are easily lost, and the actual rate of delivery can not be guaranteed. There are many uncertain factors.

The code is still in the form of electronic invitation, which allows participants to sign in.

The invitation is kept in the guest's mobile phone. It is the only thing that can not be replaced by others, nor will the swindler have the opportunity to take advantage of it.

Some people disdain: if you want to sign the meeting safely and conveniently, simply use the two generation ID card.

This is a bit reasonable, but compared with the information content of the two-dimensional code, the latter will provide more comprehensive information for the meeting staff, including travel, accommodation, pportation, speech, speeches, etc., and can understand the conference information through mobile phones anytime, anywhere, instead of carrying a large number of conference materials.

Japanese mobile phone two dimensional code mode of operation

Key words: open type

Two dimensional code scanning is a function of mobile phones, rather than a kind of service provided by operators.

Application case:

In 2003, the Japanese telecom operator KDDI first launched the Mobile two-dimensional code business.

For example, on a CD or DVD disc, we can recognize the contents of the disc by using the mobile phone to recognize the two-dimensional code, and quickly locate the tourist spots with GPS.

Japan Airlines, Japan's largest airline, installs card readers around the airport. Users can use mobile phones or cards to spend their voyage points in airport stores.

Of the users who use FeliCa phones, 60% of users use at least one payment function per week.

QR bar code has been applied in a large scale in Japan. Posters, tour brochures, leaflets, discount coupons, electronic ticketing, and even two-dimensional code on trees have been used in Japan. It has become a very convenient way for Japanese mobile phone users to log on to websites and obtain advertisements.

In Japan, you can see many young people wearing T-shirts printed with two-dimensional code. When exchanging business cards, they will also find a two-dimensional code printed on the corner of the card.

The information hidden behind these patterns may be personal data such as name, telephone, or any code of any text, which can be used as personal identification.

Of course, the two-dimensional code is also used in shopping, such as going to the supermarket, scanning the two-dimensional code on the vegetables with mobile phones, not only knowing the price, but also knowing the origin and edible information of the vegetables.

Korean mobile phone two dimensional code mode of operation

Key words: patent right

Dominated by operators, but unlike Japan,

Application case:

In South Korea, the two-dimensional code used for mobile phones is called "magic buckle".

As long as you take the lens to the outdoor poster on the street and take the bar code, the mobile phone will automatically connect to the web page set up by the bar code. Then consumers will just take the coupons on the website to the merchants, or use another set of barcodes on the discount website to sweep the store's scanners, so that they can directly purchase the merchandise with preferential prices.

The cinema in Seoul's Longshan high speed railway station also used a two-dimensional code instead of the traditional one.

The Korean University Library installed a code reader to read two-dimensional code information.

As long as students scan the two-dimensional code used for identity recognition on the phone into the code reader, they can identify their identities and check their borrowing books on the next computer.

In addition, in order to stop posing as someone else's attendance, South Korea's university classrooms also installed personal information two-dimensional code of mobile phones or magnetic cards to scan yards, and teachers know the attendance of students.

Know more D

The birth of the United States and Japan and Korea

Two dimensional code technology was first born in the United States, but Japan and South Korea are the most widely used in the mobile world.

At present, there are more than 250 technical standards for one and two dimensional codes in the world, of which more than 20 are common.

At present, the domestic two-dimensional code products are mostly derived from foreign technology. The most widely used coding system is the Japanese QR (DataMatrix) code and the American DM (QuickResponse code) code.

At present, Japan mainly pushes QR codes, and the most widely used DM in Korea is the code.

They combine two-dimensional code with mobile phones, enabling people to have more convenient life services in food, clothing, housing, entertainment and entertainment.

Reporter eye

The sword is glad to go forward.

While other two-dimensional code industry participants flocked to e-commerce, Li Yunfei put it on a small business card.

Although the profits generated by this application are not as high as those in other industries, it is indeed very practical.

According to the reporter, there are almost second companies that produce two-dimensional code business cards.

Of all the news reports about the products that are still being produced, none of them appeared with the name of Li Yunfei.