A Variety Of Skills To Communicate With Laymen

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A variety of skills to communicate with laymen

Hello, Miss Mao.

　　我是剛到一個新公司2個月的營銷部經(jīng)理，公司以前做外單沒有銷售部，業(yè)務(wù)就直接是國外的大老板接回來做，現(xiàn)在想做國內(nèi)市場就由我組建團隊開發(fā)，這么就是一個管生產(chǎn)的合伙人負(fù)責(zé)，不懂營銷，我有什么就問題就直接找他溝通，他人不錯，多少由于畢竟剛開始不信任我，派了個老員工當(dāng)我助理，這我也可以理解，現(xiàn)在就是這個助理很牛，好象我屬于她管似的，她也沒做過銷售，只要不是按她的意思就好象是我做錯了似的，配合起來非常硬，很多時候還管我的業(yè)務(wù)員，我也跟合伙的老板講過，叫他出面溝通，因為他也不懂營銷的規(guī)則，也沒怎么表態(tài)，畢竟是他派過來的協(xié)作我的，我也不要要求換人，請問跟一個不懂營銷的老板和不懂營銷的助理怎么相處。

This friend:

Hello!

In fact, the situation you encounter is very common in Chinese enterprises. When bosses are heavier than managers, they usually have to take a hand and plug in a few confidant.

The problem is probably to know why the boss wants to do this. Maybe a very important reason is that the boss and your assistant don't know about marketing, so you are not too sure about it. On the one hand, you are afraid that you can build a small kingdom that he can't control in the marketing team. In the future, you may still be tied down by you. On the other hand, you can send a person to be your assistant in name, but it is on behalf of him in monitoring the team, and do not exclude him from looking for someone to learn from you. So, in the short term, you want your assistant to be pferred out of your team or not, and it is not realistic for you to change your work in the short term, even if you want to pass the boss. I think you want to solve what you are facing.

If you want to fundamentally solve the problem, you have to do something at ease. On the one hand, do your job well. On the other hand, you need to be a high-profile and low-key person. Especially, you can't complain and criticize the boss inside the company and your assistant don't know about marketing.

Many choose to communicate with the boss in writing, because the boss is not proficient in marketing, so if you often choose oral form for communication, marketing professional level communication, it will make him sometimes embarrassed. Some bosses did not understand at that time, but he did not want his subordinates to see that oral communication was often difficult to achieve your purpose. So your ideas and suggestions should be written to him, then add oral explanations, so that he has a digestion process. When he understands a little, he will take the initiative to communicate with you. On the one hand, you maintain his dignity and face, and gradually he can learn and understand something from you.

His views and reassurance on you will gradually increase.

Written in writing, and then the boss in these documents, and then you are handed over to the assistant executive, the advantage of this is that in the future, when the boss and assistant are looking for the fault of your work, these documents will play a role in protecting you, and these documents will be signed by your boss, and your assistant will not dare to interfere in the execution, because the boss signed the documents, which represents the will of the company and the boss. The reason why the assistant is the cow is that the boss behind you gives her psychological advantage, but she does not perform well for the text that the boss has signed. She is also afraid that you can take these evidence to complete her. Once the boss knows that your assistant has not properly implemented the document that he has already written, the boss will naturally repair her. System, plan, process and so on.

In addition, for your assistant, I think you still need to work hard outside work, for example, when you work and spare time, the two people talk about the topics they care about, eat and drink together, drink tea, or even send a little gift, and praise her. After she gradually lightens your hostility, she will not give you any trouble directly. With the opening of your work situation and the trust of your boss, she will gradually converge when her boss has placed some of her goals. Even then, she still doesn't cooperate with you. You can apply for the boss to pfer her to other departments.