Chen Dapeng: Clothing Industry Needs To Upgrade Its Soft Power &Nbsp; Cultural Creativity

Technology is easy to learn, culture is not easy to learn, and innovation is harder to learn.

"Why does the impact of the financial crisis have little impact on the clothing brand enterprises? Some of the growth of Quanzhou's enterprises is even higher than before the crisis." Chen Dapeng fully affirmed the development momentum of the clothing enterprises in our city.

He believes that in recent years, the domestic demand market has far outperformed the export market and has become the biggest driving force for the development of China's garment industry.

In the future, the huge domestic market will be the main battleground for the competition of clothing brand enterprises.

From the data of China's garment industry over the past 5 years, clothing output increased by 10% in 2006, unchanged in 2007, 10.16% in 2008, 13.04% in 2009, and 10% in 1 to September this year.

In terms of domestic demand growth, from 2006 to 2009, the clothing industry grew by more than 15% per year. In 2009, the impact of the financial crisis has not yet completely disappeared, while domestic sales have increased by 18%. In the 1 to September, domestic sales growth is over 20%.

Small businesses do professional suppliers

"In the next 5 years, if clothing companies compete solely on the strength of labor costs, the road will not be far away."

While optimistic about the potential of domestic demand, Chen Dapeng pointed out that the current labor cost increase and resource constraints are rigid. Next, enterprises should focus their efforts on building professional and cultural resources.

"In Italy, there are a large number of garment manufacturers. Their scale is not large. The whole factory has only a few dozen or hundreds of people. The products have very amazing added value."

Chen Dapeng said, the reason is that these enterprises do not focus on making garment brands, but rather specializes in yarn, button printing and other specialized suppliers.

He believes that Quanzhou enterprises should also have this idea: making garments is a brand, making buttons and sewing thread is also a brand. As long as there are specialized directions, small businesses can still make the brand the best.

Large enterprises should strive to improve their culture

Objectively speaking, compared with the garment enterprises in developed countries in Europe, the biggest gap lies in culture, and we are in the "follow up" stage from the trend, design, research and brand connotation.

Speaking of clothing culture, Chen Dapeng is not taboo to say that many men prefer a certain brand of men's clothing, to a large extent, is to appreciate the cultural connotation of its brand.

"Cultural creativity comes from the deep understanding of consumers."

In Chen Dapeng's view, the clothing culture is not simply making up stories, but to deeply understand the real spiritual needs of the brand consumer groups.