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    Dapeth Became The First Sports Brand Customer In China.

    2010/12/14 13:46:00 97

    Sports Brand

    Dapeth Shanghai has recently been listed in Hongkong.

    Chinese sportswear brand

    331 degrees below the line of advertising, retail and sports marketing, which is also Dapeth's first sports brand customer in China.


    However, Ogilvy China is still a major brand advertising agency in China.


      

    360 degree

    Lining, Anta and XTEP are the main competitors.

    According to its official website data, there are currently 30 first class dealers in the 31st level, under which there are about 3500 authorized merchants under management, operating over 6660 stores in China.

    31st degree is the sponsor of the 2010 Asian Games in Guangzhou. It is also the first Chinese sportswear brand to sponsor the Asian Games.


    The brand name was built in January 2004, meaning 360 degrees plus 1 degrees. The company's goal is to satisfy athletes.

    Professional function

    Need and add 1 degrees of creativity and innovation.


    Dapeth Shanghai has gained a lot of customer development this year. Many new customers such as Four Seasons Hotels, Filtrete air purifier, and CIGNA life insurance have been obtained.


    Review:


    Do you want to destroy your signboards when you are lazy?


    A few times a month, the bottom of the shoe is open. Is the quality too bad?


    According to Mr. Zhang, he bought a pair of sports shoes worth 139 yuan in July 30th this year on the pedestrian street of Shangzhi City, Heilongjiang province. But less than a month later, they found a serious opening of the soles, so they went to the store to ask for after-sale service. Miss Fang said that there was a quality problem, but it could only help Mr. Zhang to sew it up.

    Mr. Zhang feels that these shoes have not been opened for several times before buying them, and the stores have also confirmed the quality problems. How can they sew up the pieces? Besides, money is not meant to buy shoes with a pair of seams.

    What makes Mr. Zhang more angry is that when he asks the manager to ask the manufacturer to repair the phone, they can not give it. They give a number when they argue. But when Mr. Zhang calls the phone, he knows that this is a store phone. "Why can't we give the consumer service phone to the consumer? It's not a shameful thing. Isn't it strange? It's not a big deal. It's not a big deal for them to make consumers feel at ease." when they bought these shoes, they thought the shoes were good and bought two pairs. They knew they would not buy it, and now they haven't solved it for me, "Mr. Zhang said angrily.


    Manufacturer: after appraisal, it belongs to the three package scope.


    To this end, the reporter contacted Miss Song, the general agent brand Department of the Heilongjiang branch of the 31st degree general company, and went through the ditch with reporters. After that, Miss Song said that the purchase of goods, such as in the three package, and the cracks caused by non-human phenomena, they will deal with them as soon as possible and give consumers a satisfactory answer.


    Three days later, Miss song called and told reporters that the sports shoes bought by Mr. Zhang were still within the scope of three bags and were not caused by others, so they promised to give them new shoes.


    Relevant departments: Consumers Association said that consumers can safeguard their legitimate rights and interests in accordance with relevant regulations.


    The footwear "three package" has an effective period of 90 days, and the footwear products are seriously degumming, cracking, cracking, splitting, breaking, heeling, skin falling, core collapsing, nail head protrusion and so on. Operators should undertake the "three package" responsibility for returning, replacing, and repairing. Since the quality problems arise within the 7 days since the sale of footwear commodities, consumers may choose to return, replace or repair them. Within the next few days, consumers may choose to replace or repair them. After replacing the shoes, the validity period of the "worn bags" will be recalculated from the date of replacement, and the operators will be provided with new cards, or the replacement cards should be stamped on the original cards and the date of replacement should be noted. On this issue, the reporter interviewed the staff of the Consumer Association, told reporters that the national footwear three package stipulates that the "three package" of less than 100 yuan is valid for 60 days, more than 100 yuan (including 100).

    The staff reminded consumers that they could safeguard their legitimate rights and interests according to the relevant regulations when they had disputes over footwear products, and could complain to consumers' rights and interests departments in case of problems.


    The staff of the consumer association also said that footwear complaints have been occupying a certain proportion in various complaints, but consumers often find it difficult to protect their rights. The most important reason is the difficulty of testing.

    After the shoes appear problems, businesses often avoid the problem of quality. If consumers have doubts, businesses will let consumers take their shoes to the quality supervision department.

    Once tested, consumers will have to pay hundreds of dollars for testing fees.

    For the running of shoes, wasting time and time, wasting money sometimes exceeds the value of shoes, and many consumers have to admit their bad luck.


    In today's near competitive competition, a brand wants to emerge in the same industry. Fashion design, excellent quality and sincere after-sales service are all indispensable.

    A brand with connotation and reputation should not only rely on strong financial support and good corporate culture, but the product quality and after-sales service attitude are the key step in the brand development process.


    Reporter survey:


    "31 degree" not only has serious quality problems.


    Even after-sales service is unpopular.


    Today's clothing industry is very competitive, especially now that consumers not only raise the demand for material living standards, but also protect their legitimate rights and interests. It is also increasingly clear that a brand enterprise wants to develop. It depends not only on the beautiful packaging, excellent quality, and perfect after-sales service, but also when consumers encounter quality problems of clothing, enterprises can face up to problems and help consumers solve problems as soon as possible, so as to reflect a brand enterprise's demeanour.


    According to the reporter, there are numerous complaints about the quality and after-sales service on the Internet. There are many reports on the issue of "360 degrees" in the column of the reporter.


    Before the press release, the reporter received a telephone call from the consumer. He said that after the intervention of the net, he had promised to replace a pair of new shoes with a satisfactory result.

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