The Inevitable 10 Major Things In Entrepreneurship
From the outside, independent entrepreneurs believe that entrepreneurs in the enterprise have sufficient funds, infrastructure (desks, chairs, networks, secretaries, credit lines, etc.), sales staff, supporting staff and a family brand. If you think about it, internal entrepreneurs do not have more advantages, but they have different things. In fact, their situation may be even worse because they want to fight against the ineffective and inefficient management of their own businesses. To succeed in business, the following situation is inevitable:
First, kill the cows that make money.
Whether internal entrepreneurs or their top management, this view is far sighted.
The cow is very good, but your task is to milking the cows instead of feeding them all the time.
In fact, a bold company knows that if you don't kill cows with profit, the two boys or girls in the garage will kill them.
Mac computer killed Apple II computer: if Apple Corp permanently retain Apple II head
make money
Do you think it will survive to the present day? The purpose of raising cows is to make money to buy new calves.
If you cannot kill cows openly, do not pay enough attention to it, bypass it, or develop other products at the same time to shorten its life.
Two, restart your brain.
Everything you learn and do in a big company is useless for enterprise entrepreneurship.
For example, in a large company, you first conduct a customer survey, then contact the sales staff and reach a consensus, then organize the research team.
Then test, test and test to ensure reverse compatibility, re test, test, test, and then push out.
product
。
When you launch products, you buy advertisements, because this is what you have always done.
Forget all this.
Under normal circumstances, everything should be in accordance with the existing methods of repeated trials of large companies.
Three, the office is separated from the large ones.
One of the best ways to maintain business independence is to find another office space.
The ideal location is 500 meters to 2 kilometers away from the company's site, so that the distance is enough to ensure you are well informed, but not to the top leaders swinging in front of you every day.
Office space should be poorly furnished and furnished with ordinary furniture, because internal entrepreneurship requires cohesion, and the best way to build cohesiveness is to work hard together. When you are sitting in a beautiful office building and sitting on a luxurious office chair worth 700 dollars, where does it come from?
Four, employ enthusiastic people.
What is the most important feature of an entrepreneurial team (which is also applicable to independent entrepreneurial teams)? They are enthusiastic about team work rather than work experience or educational background.
Rather than a PhD from Massachusetts Institute of Technology, I would prefer to hire an engineer in Apple II maintenance department, if he understands what I do, likes this career and wants to use this career to change the world.
Of course, you also need to know that you are reading a book written by a jeweler who worked for the Apple Corp.
Five, hope for the hopeless.
My expectation is that when you start to start a business and hire those passionate people, other convictions will break down to support you.
This is because you are giving hope to the hopeless people - in other words, those in the company know better ways, but they can't achieve them by their own strength.
If these really happen, thank you for your lucky stars, because you will need all the support you can get.
Six, put the company's interests first.
Entrepreneurs must be big
company
Put yourself first, rather than putting yourself first.
As long as you are an employee, you must consider the interests of the company.
However, many employees think that they should not kill a profitable cow, so they think you are not putting the company's interests first, but they just don't understand it.
You can't make the best of both worlds.
In addition, it is a pity that those who are blocking you will eventually benefit from your excellent performance.
Seven, be vigilant at all times.
When it comes to those who are holding you back, try not to meet them as long as you can.
Your first reaction to an innovative idea is to seek advice from superiors and peers (though restarting the brain may have taken account of this problem).
If your thoughts are not good, it is better to ask for forgiveness than to ask for permission.
Once you appear on the monitor of your superior, the antiaircraft artillery will come.
Let the vice president come to you.
When they come to you and suggest developing new products, you have to seize the opportunity to tell them that you are already developing, and that it is best to convince them that this is their idea.
Eight, collecting and sharing data.
Believe me, if you are a good internal entrepreneur, you will be in trouble.
This is because the height is too cold. The higher the job done in the organization, the more tense the atmosphere, the more tense the atmosphere, the more difficult it is to maintain a rational life.
Sometimes a haggle and complacent milk factory woman will come out and criticize you for wasting company assets on something that customers do not need.
For this, you must know how much money your project cost.
If you have to recall the number a few times on Monday, you are in a weak position.
If a person who is good at calculation admires anyone, it must be someone who has already calculated the result.
Nine, success means team breakdown.
If your in-house business is successful, your product and team will be integrated into the mainstream of the company, and then a large number of irrational people will have to be integrated into your system.
I hope they can improve your system instead of becoming a new bureaucratic dross, so we must integrate them.
I am now laughing at my point of view, because we once thought that the Mac computer division was no more than 100.
Ten, enterprise entrepreneurship has its advantages and disadvantages. It takes more courage, because if you succeed, you will often destroy products that the company is making money now. If you fail, your company will wither and die with the product.
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