Look At Hu Shaoqiang How To Run 1 Yuan Shoes Store

In November 2000, Hu Shaoqiang, 23, made a difficult and correct choice in life: to stay in Qingdao and to "fight the world" after leaving the army.

Little business is no less profitable than big business.

To be precise, Hu Shaoqiang used to set up stalls for shoes repair as a means of making a living.

"Although shoe repair is a small business, I think if we are willing to use our brains and endure hardships, small businesses will not make less money than big businesses."

With the support of this simple faith, Hu Shaoqiang accumulated the first pot of gold in personal entrepreneurship.

In early 2003, a casual trip to Dalian became a watershed for Hu Shao Qiang's career development.

He found it in a shoe repair shop in Dalian.

"What others do not want to do or can't do is likely to have market opportunities for making money."

Hu Shaoqiang believes that shoeshine is not something that everyone would like to do. Compared with some people who "scorn" to stoop to pick up the one yuan coin on the floor, the 1 yuan fee for shoeshine is really "small money".

But Hu Shaoqiang's understanding is deep: "from childhood to middle age."

If we can accumulate continuously, the business of one yuan is no small.

In March 1, 2003, at the Zhan Shan shoe repair shop, Hu Shaoqiang, Qingdao's bright bright shoe art store, was formally introduced to shoeshine shoes for customers; after half a month,

In the first chain store, the reporter saw a very interesting slogan: two brushes and a cloth to brighten your life.

Less than 10 square meters of room, a total of five or six shoeshine workers are busy nervously, there are four or five customers waiting for shoeshine in front of the door.

Hu Shaoqiang said that because the store is located in the most popular Taitung business district in Qingdao, the daily traffic volume is very large.

When asked about the turnover, Hu Shaoqiang calculated the accounts to the reporters tactfully. The employees in the store were graded according to the technology, and the income was directly linked to the quantity of the customers and the satisfaction of the customers. The monthly salary of the employees was generally around 700-1000 yuan.

Colleagues are not friends.

In February 2004, Liang Zhong Liang formally formed an alliance with arafa shoes art store opened by Dalian people in Qingdao, and set up Qingdao Alfa shiny bright shoe art store.

Although the two sides still have their own profits and losses after the alliance, the two sides have been unified in terms of staff training, store identification and promotion methods. The most important is that the original membership cards have been used in all chain stores.

The so-called membership card is that the customer can spend two times a year after the sexual intercourse $36, and the shoe can be cleaned free of charge at all times, and it can bring two friends at the same time for free shoes shine. At the same time, the cardholders also enjoy the preferential conditions of repairing shoes.

Hu Shaoqiang introduced the first card from the first chain store and only sold more than 3000 cards in Liang Zhong Liang.

"I do not agree that colleagues are friends.

As the saying goes, three smelly cobbler is better than a Zhu Geliang. The bigger the money shop is, the more consumers we will influence.

Hu Shaoqiang used a very figurative metaphor. When the enterprise was united, it was like making cakes. When the cake was bigger, the proportion of individual cutting was not high but the harvest was very good; and the "business alone" became the moon cake, although no one was cut, but the most important thing was a moon cake.

In March 18, 2004, it is worth remembering by Hu Shaoqiang that the company has its first brand franchisee - self financing and storefront.