The Fifth Shoe Culture Festival Opens In Huidong

December 20th, China Huidong fifth session

According to the small and medium-sized Huidong County

It is understood that this cultural festival to promote the pformation of structural adjustment, display women's shoes

During the Cultural Festival, there are 3 series of exhibitions, cultural activities and business negotiations.

Among them, the cultural activities include the large-scale model performance and the launching ceremony of the second China (Shenzhen) leather creative public welfare design competition. The business activities include the China Women's shoes production base, the theme park promotion promotion conference, and the inauguration ceremony of the first Council of Huidong shoe leather industry association.

From the first shoe culture festival held in 2002 to 2008, Huidong county has successfully held the 4 shoe culture festival, cultivated the regional brand of "Chinese women's shoes production base", and increased the popularity and market share of Huidong shoe products.

It is understood that, since the first shoe-making enterprise was founded in Huidong in 1981, the footwear industry in Huidong has gone through the pition from OEM to independent brand production, from manual workshop to mechanized manufacturing, from single market to domestic and foreign market, from low-end products to high-end and special products, and from family management to modern enterprise and collectivization development. It has formed a development pattern of shoe supply, which includes raw material supply, mold processing, molding assembly, packaging and decoration, and product sales.

The products range from producing only low-grade single sandals to producing high and medium boots, heels and casual shoes.

The scope of product sales has developed from some domestic markets to more than 100 large and medium-sized cities nationwide, and has been exported to Europe and America, Japan, Singapore, Russia, Southeast Asia and other countries and regions.

680 million pairs of shoes are expected to be produced this year.

In 2006, Huidong county was appraised by the state and provincial departments as the "production base for Chinese women's shoes", "Guangdong women's shoes famous city" and "Guangdong shoe material production base".

At present, the shoemaking enterprises in the county have developed to more than 4800, cultivating 9 national inspection free products, 21 famous trademarks in Guangdong, 7 famous brand products in Guangdong, 24 famous products in Huizhou, 36 well-known trademarks in Huizhou, forming a group of famous brand trademarks with a certain scale.

The county has 350 sets of automatic molding shoe making production lines, 130 shoe enterprises have passed the ISO quality management system certification, more than 100 shoe enterprises have the right to operate import and export business independently, and 132 export production bases have been set up.

Cultural Festival spawned the first shoe company in the whole county

The holding of the shoe culture festival has not only enhanced the popularity of Huidong shoe products at home and abroad, but also promoted the brand awareness, marketing strategies and management concepts of local shoe companies.

Not long ago, Li Meishun, Zhu Ruinan and other 7 shoemaking owners and marketing shareholders set up the first shoe Limited by Share Ltd in the county - Guangdong fragrant shoe industry Limited by Share Ltd.

At present, the company has opened nearly 100 direct brand stores in Guangdong, Hainan and other places, and plans to expand to more than 800 nationwide within the next 3 years.