World Factory Wages Rise In China, Italy Brand Returns

The logic of globalization begins to turn. In early years, to reduce costs, Italy manufacturers have shifted their production lines to developing countries. However, recent studies show that enterprises can regain quality, brand and manufacturing value and decide to return to Italy, which is expected to bring about a wave of industrial revival.

The company sells all women's shoes at the price range, all exported to Scandinavia. He decided to pull the production line in China and Bangladesh back to Italy, which was replaced by robots by repeated production processes.

McKinsey's research, a business consultant, points out that the future trend is that robots will replace 15% to 20% jobs.

In order to increase the added value of products, he decided to hire Italy engineers and skilled craftsmen at a higher salary.

This is not a single case. According to the study of Italy scholar Farah Tor Zi, since 2009, 79 Italy enterprises who have moved abroad in the past 30 years have returned to their country of origin.

Because most of the company's Exodus was to reduce production costs, it is generally believed that the rise of workers' wages in mainland China is the main reason for the return. However, less than 14% of Italy manufacturers say labor costs are the main reason for their return.

Most manufacturers say that Italy's production quality and exquisite technology standards are unmatched by Chinese workers.

Some people hope that these enterprises can bring jobs to Italy, which is depressed in employment. "But those who lost their jobs, it is hard to pick up the same posts," he said. "Now the quality and professional needs of workers are different from those of the past."

Transport is another consideration. 80% of the leather products of Barry's company are produced in China. He said: "we have to transport the goods produced in Italy to China and then transport them back to Europe and America." The middle costs too much transportation cost and time.

Bamere said: "we want to get closer to customers and provide customized products, which are made by Italy craftsmen and delivered immediately."

The current reflux of Italy enterprises is echoed with the Exodus tide of the year, mainly based on garment and fashion industry, as well as furniture industry, machinery industry and so on.

More importantly, "MadeinItaly" has already formed brand effect all over the world, symbolizing quality and taste. Over 4 of the enterprises have expressed the charm of seeing the "national brand" and decided to return to production. A number of Asian visitors at the Milan Furniture Fair demonstrated the attractiveness of Italy's manufacturing.

AND, a Italy shirt manufacturer in China, has received 1 orders for goods to 40 Chinese shopping malls. However, the Chinese merchants who ordered the order asked, "all shirts must be made in Italy, and we do not sell Chinese products."