The Stylist Goes To The Front Desk.

Nicola Formichetti (Nicola Formichetti)'s award is a belated praise for the unsung heroes of the industry.

Behind the scenes Heroes

Nicola Formichetti (Nicola Formichetti)

Nicola Formichetti (Nicola Formichetti) was born in Japan in 1977, her father is Italian, and her mother is Japanese. Her unique style is the result of family education: internationalism, eclecticism, contemporary and tradition, East and West. Now Nicola lives in New York, London, Paris and Tokyo.

Nicola worked as fashion editor in some fashion magazines, such as V, Dazed and Another. So these magazines were almost involved in the whole process. When he was not busy with these stories, she spent time consulting some of the big brands, including Alexander MacQeen, Prada, D&G, SONY, Adidas, Nike, Levi's, and MAC.

At present, his most significant contribution to fashion editing is to be the fashion director of Vogue Hommes, where he takes charge of production, thematic and styling.

As a musician Lady Gaga stylist, Nicola has created many memorable fashion models and classic moments in recent popular culture history. As the core of Haus of Gaga, he steered for the red carpet fashion, the disc cover, the video tape and the tour.

His work in creating direction is now working with UNIQLO, and recently he has been the creative director of Thierry Mugler in France, responsible for men's wear and women's wear series. Nicola Formichetti took over Rosemary Rodriguez, which made Thierry Muller's brand, which was sold for a long time on the basis of perfume. Muller said in a statement that the brand is looking for young talents to revive the brand. "Thierry Muller will have charisma and go straight to the future," he said.

His first series of Thierry Muller will be the 2011 autumn and winter series. He was responsible for the design team, including S Sabastian Bacon Bastian Peign, the head of women's costume design, and Romain Kremer, director of men's costume design (Romain Kremer). The former worked in Barron's fashion house, which won the French Hy res award and launched its own brand name series.

Grace Coddington (Grace Coddington)

The creative director of the American fashion magazine became famous. In the documentary nine monthly, she showed a glance at her daily hard work as one of the most influential stylists in the fashion world. Her range of photography ranges from elegance and romance to contemporary and avant-garde, with detailed depiction.

Melanie Ward (Melanie Ward)

Ward's urban crappy style expresses the trend of thought in the middle of 90s. She started working as a stylist for the magazine Face and i-D. When she worked for designer Helmut Ron and became her right arm, she developed a sleek, minimalist contemporary aesthetic. She was also the first stylist for the newly discovered model rookie Kate Moss. In 1996, she entered the American version of Harbin Perth market magazine. As a senior fashion editor, she was one of the earliest stylists who not only showed a mood for high-end fashion but also in high street fashion.

Rachel Zoe (Rachel Zoe)

Star stylist Rachel Zoe in the middle of the first ten years of the new century, with its extreme skin and bone and sunglasses landmark appearance caused a craze, she got the likes of Nichol Rich and Misha Barton like the Hollywood rookie's favorite. Since she played the leading role in the reality TV show "Rachel Zoe plan" and launched her own clothing series in June, she has become a star in her own way.

In the roster of designers, models and celebrities of the British Fashion Awards, a person's name is unfamiliar to the people in the industry. Nicola Formichetti, a 33 year old stylist, won the Isabella Blow prize, but he usually works behind the scenes, but his work has made the figures in front of the audience stand out. "I am very pleased to be nominated." After winning the prize, he said, "I really don't want to win the prize."

There is a view that many of the less sincere winners may have won the endorsement of the grand prize, but to Formichetti's surprise, indeed, his award is a sign that people who rely on intuition and vision to gain a foothold in the fashion industry have gradually become recognized as a trend.

Formichetti works in Dazed & Confused and Japanese fashion men's magazine, but also modeling for singer Lady Gaga. His visual talent and fashion vision have become an international phenomenon. It was his modeling for Lady Gaga that made her head in many awards ceremonies this year: she created an angry fashion icon with a huge back comb hairstyle; he was sure she had to wear a cell phone on his head; he dressed her, and now in Lady Gaga's many music videos, her S&M style bondage has become a standard uniform for her.

Formichetti was born in Japan, his father was Italian and his mother was Japanese. He has not yet worked as a consultant for some fashion brands, including Prada (Prada), D&G, Missoni (Missoni), Adidas (Adidas), Nike (Nike), UNIQLO (Uniqlo) and MAC.

"The stylist is the promoter." Fashion Critic Karin Franklin said, "they guide vitality, and they dig the tide before the trend appears in the show ground. They are the key figures in the industry.

More and more of them came to the stage, and this is the proof of the victory. Last year, the same award was created by Grace Coddington, Grace Coddington, creative director of the American version of Vogue. She created the most elegant and spiritual fashion image for the magazine in the late twentieth Century.

But stylists have been helping designers and creating magazine personalities for decades. The word "stylist" came into being in 1920s when department stores began to hire individuals to show their sewing ability, trying to connect the different elements of the local wardrobe to some accessible and important businesses.

The posters of the stylist have been creating some better American stores. In 1928, the Daily Express reported, "their duties include supplying the trend of the shoe department to the bag, and knowing what has happened in the glove department in the cosmetics department."

This role has taken a long way. Now stylists are indispensable in high street and high-end brands. In high street fashion, they use personalized shopping advice to help consumers; in high-end brands, they act as consultants of designers, creating an appropriate feeling and mood for their quarterly releases. Such as Formichetti and coton, editor of love magazine Katie Grande, editor Carinoruwa Field of French fashion magazine, and Melanie Ward, senior fashion editor of Harbin Perth market, they are all consultants working as designers.

"In 90s, when fashion became more democratic, stylists began to bet on street clothes." Karin Franklin said, "they use the concept of very high-end brand in the mass market, combine it with visual merchandising, and are regarded as the right factor. People like Simon Foxton to give Cowboys a personalized sense. In 90s, Foxton made a styling for Levi's's business promotion activities.

Personalization is the key. Of course, the stylist will dress up the stars later. In the middle of the first ten years of the new century, after dressed up as a little star like Nichol Rich and Misha Barton, Rachel Zoe (Rachel Zoe) became a high explosive rate name. Her trademark appearance, a lean figure with a bohemian curly hair, huge sunglasses and an oversized dress, was so widely imitated that her fans were nicknamed "Zoe bug". Zoe himself jumped to design his own clothing series in the following years, just as Melanie Ward did. Nicola Formichetti was named creative director of French fashion brand Thierry Muller (Thierry Mugler) in September this year.

Stylists work side by side with designers more often. They are now emulating designers. One of the most influential names in the fashion world, Wakubo Suzu's first occupation was also a stylist. When she discovered that she could not express herself fully in her existing clothes, she turned to design. They may not be able to provide technical expertise, but they have vision.

"A good stylist is worth gold." Ms. Franklin said, "you can give yourself to them, and you will understand their old ways and culture with a high degree of vision."