Why Is Mysterious Phebe Philo Always Successful?

2010 the British Fashion Awards seem to be a "lady's night". Phebe Philo, the famous British designer, won the annual Designer Award. She led a number of important awards such as Laura Stone, Ariza Chang and Naomi Campbell.

Phebe Philo, the young designer who has always had the title of "new minimalist", is the new creative director of CELINE, the French clothing brand Celine. Under her leadership, Celine has risen from the bottom to one of the most popular luxury brands in the world.

This year's 37 year old Philo is the most influential success and innovator in the modern clothing world. Her design has a great influence on the way women dress today. She has a group of A class Hollywood star customers, including Katie Holmes, Vitoria Beckham, Kate Bosworth, Leithton Meester...

Unique style

This is the best way to start a new day. "This morning, when I left home, my husband saw my clothes. He said," what do you think? It's too weird to be dressed like this. " Phebe Philo smiled and recalled. "He said that the combination of skinny jeans, a round neck sweater and an unkown kloon jacket and a pair of sandals is like the British National Party's uniform."

It happened in the home of two people in northern London. If it's a small woman, maybe it will dress for this change, but Philo will not.

Phoebe Philo

Let's take a closer look at her dress. Her jeans are cut short with delicate blue tones. The fine cashmere sweater has some subtle grey and a camel's cashmere coat. "The tailoring is very special, it's a double breasted coat, but it's open like a single breasted coat," she explained. "The cropping of sleeves and shoulders is distorted. You can feel the feeling of sitting on your shoulders." As for her shoes, it's a pair of leather shoes like church men wearing, looking at some big ones.

In addition to shoes, Philo's costumes come from her first series designed for Celine brand, a series that the fashion world is looking forward to. A designer's debut on a new brand is always exciting, especially when the brand is supported by the luxury giant LVMH group. However, the designer will not show much pressure because she is a fashion superstar. She made French brand Croye (Chlo) one of the hottest brands in the world in the early twenty-first Century. The slim overall appearance, elegant mini skirt, thick shoes and even It bags were all contributed by her.

Working under microscope

Resigning from Chlo's job, Philo went home for three years to accompany her husband and child. But after resting, she played a more brilliant role on Celine. She let the brand once again become the focus of fashion after its decline.

There is a classic case to prove the above view: after the opening party of a brand new shop, one vote fashion media crowd rushed to the Celine store. Walking into the store, "this beautiful", "my God", "too cute" and other praise, one after another. They cheered the first 2010 spring vacation series that Celine brought to him.

The reason why Philo's design is popular in fashion circles is that she is a designer who truly understands all the needs of women. Stylist Johnny Kul said: "I do not like to use" cool "to describe her design, but she really knows what the cool, fashionable girls want now, low-key luxury, first class tailoring, not too feminine and a direct but strong expression.

"There is an unbelievable mystery in Philo," said Lisa Armstrong, a fashion editor of the London Times. "She is a cool London girl. At Chloe, she always did the right thing at the right time, and when she left it, she was at a fairly high altitude. Now we are going to comment on her in Celine, and remember how much we anticipated her first series for Celine.

She did not disappoint everyone. From the sharp and fashionable hunting jacket to the skirt, and then to the white shirt felt shirt with the A shaped navy blue skirt, the Celine 2010 early spring vacation series developed by Philo is a success, combining the perfect cut, clean, neat, smooth outline and pure tone. It embodies Celine's leather decorations, which are good at fashion accessories, as well as high waist and wide leg pants to please Chloe fans.

Filoli rebuilt the brand business with his first year in Celine, set up a new studio in London, hired a new design team, redesigned the company's brand promotion, marketing and shop sales. "I have never met anyone who is as careful and detail oriented as Philo in his work." Peter Myers, the pattern designer of New York, said. "She looks at things under a microscope."

Designer brief introduction

With the tall and boy skinny profile, Phebe Philo is his best model. She is very cute, but also very delicate, with beautiful cheekbones and catching eyes, brown hair. Her parents are British. She was born in Paris and returned to England before he was 2 years old. My father is a real estate manager, and my mother is a fashion designer and art broker with his own unique style.

In 1996, Philo graduated from the Saint Martin School of art in London. Her first job was in the Chloe brand, and then worked as an assistant for the then brand designer Stella Macartney (Stella McCartney). In the years of working in Chloe, Philo was not buried with talent because of Mccartney's brilliant radiance. Even though st just turned to Gucci, Philo became the chair of the chief creative director of Chloe in 2001.

Under the guidance of Philo, Chloe has become a representative of plain and super cool fashion. High waist jeans, dolls, wool wedge-shaped bottom boots, military uniform jacket, British embroidery, and It bags are all necessary items for every tide man and star wardrobe.

In January 2006, Philo resigned so that she could spend more time with her husband and children. After three years of seclusion, Philo returned to the focus of fashion in 2008, encouraged by LVMH chairman Bernard Arnott.

Quietly, but resolutely, Philo did not waste a little time. She brought Celine thin, concise outline, no illusory inspiration, and some modern, antique and flashing or any remote tribal style of fashion.

After the first 2010 early spring vacation series, she has brought several series for Celine, many of which have become popular styles and single products, such as Classic Box and Luggage Tote package launched by Celine in spring and summer this year.