Leather Label Shoe Enterprises Accelerate Pace To Expand Capital Market

December 29th, listed, list In the capital market, issuing shares and going public have become the choice of many domestic enterprises. In addition to raising a large amount of capital, the listing can also regulate enterprise management, improve operation mechanism and expand. brand Effect. The superposition of many factors has created the surging tide of corporate listing. In this trend, the real leather label enterprises are naturally unwilling. BELLE The enterprises represented by the international and Saturday footwear industries have already been listed on the domestic and overseas markets. The famous enterprises such as red dragonfly and Kangnai have followed closely, accelerating the pace of listing.

　 BELLE: wrinkle a pool of spring water

As the first brand of mainland women's shoes, BELLE's listing can stir up the pattern of the mainland women's shoes market.

As early as May 2007, Belle International Holdings Ltd listed on the Hongkong stock exchange. In the past three years, BELLE international has been keeping good performance in the capital market. In the first half of 2010, BELLE's performance exceeded everyone's expectations. In the first half of the year, the group achieved sales revenue of about 11 billion 150 million yuan, an increase of 19.8% over the same period last year, and the growth rate of net profit exceeded the growth rate of sales revenue. In the first half of this year, BELLE has more than 1 stores, an increase of more than 700 over the end of last year. Overall, BELLE's performance in the first half of the year exceeded the management's expectations. Hongkong financial analysis agency continued to maintain BELLE international rating as a buy.

　　 Saturday: following BELLE into capital market

Perhaps stimulated by BELLE's listing, China's third largest female shoe operator, Foshan footwear Limited by Share Ltd, also listed on the SME Board of Shenzhen Stock Exchange in September 9, 2009, becoming the first women's shoe company to be listed on A shares. On the day of the listing, Saturday's opening price was 21.5 yuan, closing at 22.18 yuan, up 23.22%.

After listing and financing, the footwear industry expanded rapidly on the number of stores on Saturday. As early as the offering, the footwear industry on Saturday said it would build 900 new stores in two years. In the first half of this year, they opened 179 new outlets in China and opened a new store almost every day. As of the first half of September, the total number of shoe shops has reached 1524. Zhang Zemin, chairman of the company, said in an interview with reporters on September that there will be about 300 newly opened stores in the shoe industry this year, and 400 to 500 new stores next year.

Zhang Zemin said that the footwear industry will enhance its brand, products, channels and services in the second half of. The company has become a technology R & D department to enhance the technological content of its products. By developing the "anti slip expansion rubber", the skid resistance of the products can be enhanced. Through the development and use of water-based adhesive, the emission of benzene will be reduced and the products will be more green and environmental friendly. In addition, on Saturday, the footwear industry has been working with universities to conduct special training for senior and senior managers. Next, we will invite different types of consultants to carry out professional training for some of their staff.

　 Kaiser: next year is expected to grow rapidly.

Women's shoes are listed on the market, and men's wear is not enough. The high-end men's clothing brand Kaiser also stepped into the capital market. In June 8, 2010, Kaiser (China) Limited by Share Ltd was officially launched. In the first three quarters, Kaiser shares realized business income of 227 million yuan, an increase of 17.33% over the same period last year, and net profit of 37 million 590 thousand yuan, an increase of 16.56% over the same period last year, the same as management's previous expectations.

As a high-end brand, Kaiser values brand culture. Kaiser stores create a culture of King culture through tables and chairs, sculptures of kings, and mythological books. After raising funds, Kaiser accelerated the pace of opening stores and opened flagship experience stores in Guangzhou, Nanjing, Guiyang, Zhaoqing, Urumqi, Kunming and Zhengzhou to invest 173 million yuan. In addition, Kaiser is also stepping up the construction of the production line for women's clothing. After the completion of the production line, 300 thousand sets of high-end women's clothing production capacity will be formed to effectively solve the problems such as the gradual aging of the equipment, the long-term development of women's clothing, and the lack of capacity. Analysts expect Kaiser to see a fast growth in performance next year. {page_break}

　　 The first to achieve "light weight" shoe enterprises listing

In December 2009, Shishi strong star shoes Co., Ltd. was listed on the Toronto stock exchange of Canada.

Since its inception, the company has always taken quality as the life of the enterprise. It has introduced the most advanced production equipment in Europe and America, imported imported cowhide, and made use of the double-layer polyamine resin to make the international popular base. The inner air cushion and the air conveying system can eliminate the ground shock, which has the characteristics of ventilation, sweat, wear-resisting and comfortable feet. The honourable brand of Fujian's shoe industry has won the honor of "famous brand products".

After the listing, the industry will work hard in three aspects: channel, marketing and product: continue to expand and innovate channels, increase the number of terminal stores in the two or three line market; take advantage of entertainment marketing and event marketing, as well as two-way and more powerful network media, seize the mental resources of consumers; strengthen investment in product R & D and design, enhance the technological content of products, so as to further grab market share and enhance market competitiveness.

　　 Carson: domestic cattle raising abroad

Carson International Holdings Limited is an early listed leather label enterprise. It landed on the main board of Hongkong exchange in October 20, 2005. At present, Carson is extending to the upper and lower reaches of the two grade industrial chain, raising cattle himself, after slaughtering, the cowhide is used for processing, the beef is sold to China, and at the same time create its own sofa brand.

Today, Carson's development mode has changed from "bigger and stronger" to "do the best, do fine and do specialization", and focus on the development of high value-added green car upholstery leather products. It has also established a stable cooperative relationship with the Volkswagen, Ford, general motors, Mazda and other auto manufacturers, regardless of output, sales revenue or market share, they are in the leading position among domestic counterparts.

　 Red Dragonfly: flying into big business shares

Leather enterprises are coming on stream in succession, and some old shoe enterprises are also eager to try and speed up the pace of capital operation.

Zhejiang Red Dragonfly Footwear Limited by Share Ltd has recently taken over 33.33% of the shares of Dalian big business group. As a wholly owned subsidiary of DAC group, DQ international holds 8.8% of the shares of DQ, a listed company, DAC has an indirect holding of 8 million 619 thousand shares of DQ, accounting for 2.93%. of the issued shares. However, after the big business group's property transfer is approved by the state, the relevant enterprises will increase their capital to the DQ group. After the capital increase, the shares of DG group will be reduced to 25%, and the interests of the indirect holding of DQ will be changed to 2.2%.

Shares in big business are just the prelude to the Red Dragonfly listing plan. Red Dragonfly hopes to complete the listing by the end of this year, and is expected to issue 100 million shares. From 1 to September this year, sales of Red Dragonfly increased by 29% compared to the same period last year, and the profit increased by 30% over the same period last year, which is almost the fastest among the shoe manufacturers in Wenzhou. From the current situation, the listing of red dragonfly is just around the corner. {page_break}

　 Worth: the first stock of China fur industry

Limited by Share Ltd is the largest fur manufacturer in China, with the largest scale, the deepest processing level, the longest industrial chain and the only sales volume exceeding 300 million yuan. In October 20, 2010, Wordsworth officially launched online subscription and offline placement.

The issue price of the shares is 22 yuan per share and 627 million yuan. In leather clothing enterprises, the advantages of Wordsworth are very obvious. They have the complete industrial chain, such as raw material acquisition, tanning processing, dyeing and finishing, dress design, clothing processing and sales trade. In 2009, foreign sales accounted for 84.5% of the main business revenue. In the future, the Russian and domestic markets will be focused on.

　 One step away from listing

Apart from the red dragonfly, many leather label enterprises are only one step away from the listing.

Kangnai group is planning to go public. In July 9, 2010, at Kangnai group's 30th anniversary "evergreen base" press conference, Kangnai group financial controller Zheng Riley revealed that Kangnai group plans to list on the Shenzhen stock exchange, but has not yet set a timetable for listing.

Qingdao Hengda Group Co., Ltd. is one of the leading enterprises of Qingdao municipal government to promote listing. They launched the "fast forward" marketing mode in China, eliminating the intermediate links such as distributors and agents, selling them in the form of direct selling stores, updating products every seven days. It only takes two hours from creative design to sample completion, and only 15 days from design to shelf sales. There are more than 10 thousand new products developed by Hengda every year, and there are 5200 kinds of sales on the shelves. Hengda also strives to go public before next year.

Another leather label enterprise, Fujian Bao Lan De luggage leather goods Co., Ltd. is also stepping up its implementation of the listing plan. Paul lander is also one of the 10 most important listed companies in Fujian, determined by the Putian municipal government. They made use of foreign developed product R & D technology and domestic development resources to form a Sino foreign wall design team, sending designers to collect the latest popular elements abroad to ensure the leading position of domestic products. In 2007, the "sex and city" women's bag was awarded the first prize in the "genuine leather logo" cup leather case design competition held by the China Leather Association. It was highly recognized by all walks of life and people from all walks of life. According to the Putian municipal government's listing office, Paul Lande is expected to complete the share reform or due diligence process in 2011.

In addition, tanning enterprises, which are the foundation of leather industry, are also unwilling to lag behind and plan closely the listing strategy. As a representative of eco leather enterprises with genuine leather signs, Xingye Polytron Technologies Inc has also entered the listing process. The company's responsible person said that Xingye technology will take the environmental protection verification as an opportunity to further improve environmental protection work, fulfill its social responsibilities, and strive for an early listing.

Generally speaking, there are not many enterprises listed on the real leather label at present, and fewer are listed in the mainland. Fortunately, the famous footwear companies represented by red dragonflies, Kangnai and AOKANG are implementing the listing plan. For leather label enterprises, listing is undoubtedly a powerful booster for promoting standardized management, upgrading product structure and creating a "century old shop".