Online Shopping Clothing Battle: Amazon Ebay Google Launched The Same Attack

　　 After two big Internet retailers and a search engine company scramble for growth in the global online shopping market, it is expected that sales of apparel online will increase significantly.

　　 Amazon (Amazon) and eBay recently re launched the clothing and clothing business, ambitions to expand their share in the online shopping apparel market, but they do not expect the new rival Google (Google) to join.

According to the "Global Apparel Markets" report of the eleventh phase of textile intelligence, online sales have a significant proportion in clothing, footwear and accessories market. In 2009, the three products in the United States accounted for 16% of the market. A well-known consultant said that the market growth rate reached 17% in 2009. It is expected that sales growth will reach more than 58% in 2009 ~2014, and Australia, Hongkong and the United Kingdom will have similar growth.

It is estimated that in the next five years, the growth rate of online garment sales will be faster than others. product (including electronic products) is growing faster. For many companies, Internet transactions are relatively high-risk transactions. But Amazon and eBay have strong market share, brand positioning and reputation in the online retail market, so their venture business in the garment industry will be very successful.

Amazon recently launched Outdoor Recreation Store and Jeans house (Denim Store), mergers and acquisitions Zappos.com and re focus on high-end fashion retail BuyVIP.com; in addition, there is only exclusive sale in Amazon, New Balance and the German model Heidi cloning (Heidi Klum) to launch the sportswear series.

In April 2010, eBay re launched the clothing product sales in the eBay fashion brand, including the film and fashion stylist's comments, and had the image matching characteristics of "finding similar products". The most recent activity is to set up "strorefronts" in the United States, providing retailers, such as Brooks Brothers and Timberland, to sell directly discounted stock to buyers. In addition, eBay also set up a fashion distribution website in the UK. The company's eBay Fashion LookBook is also known as the first "shopping and sharing digital fashion exhibition hall". EBay announced in October 2010 that Derek Lam, the designer, will launch its own selling series of costumes on its website.

Google has just stepped into the garment retailing industry. Traditionally, 97% of its revenue comes from advertising. But Google spends a lot of money on research and research and development. Its entry will change the rules of the game. Google has the website of "Boutiques.com", and consumers can form their own personal products through the recommendation and advice of celebrities provided on the website. So this represents a significant new direction for the company and the online apparel market. The website is mainly aimed at young girls, especially young people who love celebrities. The website will start to make people feel like fashion magazines rather than online shopping websites.

Google said that through the fine-tuning of search engines, they can personalize online shopping experience more than anyone else and provide less heavy choices.

It is expected that there will be mergers and acquisitions in 2011. The more recent and less stable purchasing websites will be more vulnerable and have to compete with large Internet vendors such as Amazon, eBay, Google.