Beijing Exploration Network Ke Bin: Traditional Media Fight For Life Service Community

Bj100.com, shorter, easier to remember new domain names, so that one year is set up.

In the face of the self revolution of the Internet, traditional media can find a way out by Baidu and the Beijing News Network co founded by the Beijing News.

Meticulous life service community

Times weekly: Why did the Beijing exploration network choose to do it?

Ke Bin: Baidu has tens of billions of search requests every day, nearly 40% of the search is local consumer information, and this proportion began to rise in 2007, and the growth rate accelerated in the past two years.

But Baidu search engine is more powerful, but in the face of regional meticulous search, can not meet the needs of users.

It's still hard to find something in two or three tier cities, such as Tongzhou and Chongwen, Beijing.

If we want to be stronger and bigger in a region, we must find partners in the area. Meticulous service is precisely the advantage of the Beijing News.

Times weekly: there are many life service websites. What's the difference between Beijing's life service community and these websites?

Ke Bin: in such a highly internationalized city like Shanghai, Beijing, the information of Internet users is excessive and highly repetitive. Instead of doing information, we need to serve a local consumer community and provide some truly useful service products.

Like marriage, which studio is good, and allows users to find this businessman immediately, and get more concessions through our platform.

The real core competitiveness is online services - effective online services, or deep mining based on existing information is the core competitiveness.

Profit model for reference iPad

Times weekly: if you want to be a community, how can you make profits?

Ke Bin: Beijing exploration network should be the largest life service platform in Beijing. You can imagine this platform as a iPad for online consumption in Beijing.

The Apple Corp creates a system of "hardware + application software + open platform", and we set up the platform of Beijing exploration network, attracting many service businesses such as ordering, wedding photo, parent-child educational activities, providing diversified, real online services, and users can directly purchase on line.

This is apple mode.

Time weekly: in November of this year, the group buying platform was officially stripped from the Beijing exploration network, and a variety of related services such as "group buying" were launched.

Does the Beijing exploration network also adopt the internal incubation method?

Ke Bin: This is an internal incentive approach. Similar to micro-blog (micro-blog)'s Innovation workshop, there is also a project incubation mechanism within the Beijing exploration network.

Recently, new projects have been adopted in this way.

If the project team feels that it has a unique understanding in this area, it can make operational recommendations, and then it will be approved if it is in line with business logic.

Polyamy is the first independent project, and now has an independent domain name.

Big dining hall, marriage, parent-child, are also planning to operate independently in this way.

Listing in five years

Time weekly: in the Chinese Internet market, e-commerce, search, community and other fields have leading enterprises. Can the life service community of Jing Ting network kill the siege?

Ke Bin: Google appeared when Microsoft was the most powerful. When Google was the most powerful, Facebook and Twitter appeared, and more often than not, they were inertial thinking.

In fact, survival depends on innovation. We do not insist on doing what we want to do than big companies.

Our platform is gradually deepening from advertising platform to e-commerce platform, business platform with open interface and virtual platform with user interface.

Times weekly: what is the future development goal of Beijing exploration network?

Ke Bin: five years to be listed, the turnover should exceed one hundred million yuan. In the first year, we made 20 million. We have to guarantee 50% at least next year, or even the annual growth rate of the first three years will not be lower than 50%.