World Classic Clothing Brand Literacy (Part One)

Brand name:

Chanel (

)

Brand files:

(1) founder: Gabriellechanel

(2) registered place: Paris, France (1913)

(3) Designer: 1913 -1971, Gabriellechanel (Gabriel Chanel) 1983, Karllargerfeld (Karl Lagerfeld)

(4) brand line: Chanel Chanel

(5) category: in 1913, women's hats and boutiques were made into garments; in 1921, all kinds of perfumes were developed: No.5 perfume and No.22 perfume in 1921, cuirderussie perfume in 1924, No.19 perfume in 1970, cristalle perfume in 1974, coco perfume in 1974, egoiste perfume for men, and allure perfume, and various accessories, cosmetics, leather goods, watches, jewellery, sunglasses and shoes.

Brand identification:

(1) double C in Chanel

On the buckle of the button or leather piece, it is easy to find the sign that overlaps the double C of cocochanel, which is the "spiritual symbol" that Chanel fans are crazy about.

(2) diamond lattice: after the growing popularity of the first generation of Chanel Leather, its three-dimensional rhombus pattern has gradually become one of the symbols of Chanel, and has been used in Chanel's new clothing and leather products.

Later it was even applied to watch design, especially the "matelassee" series, K gold and stainless steel metal watchband, and even formed a three-dimensional "diamond lattice".

(3) Camellia: Chanel has a liking for Camellia. Now for the whole world, "Camellia" is already equal to the "national flower" of Chanel kingdom.

In spring and summer, or in autumn and winter, it is often used in cloth patterns of clothing besides being designed as Camellia ornaments of various quality materials.

Brand name:

(Yves Saint Laurent)

Brand files:

(1) type: high fashion

(2) founder: Yves Saint Laurent Yves Saint Laurent.

(3) registration place:.

(4) Designer:...

(5) categories: high fashion, perfume series, jewelry, shoes and hats, cosmetics, cigarettes, etc.

Brand Description:

Founder

Born in Algeria in 1936, Yves Saint Laurent was the chief designer of the world's most prestigious Dior fashion company at the age of 21, but it didn't last long. As Dior's old customers thought that Yves Saint Laurent was too radical, he was fired in 1960.

In 1962, he set up his own company in Paris.

San Laurent's design is both avant-garde and classical, and the model does not wear bra to show his fashion.

San Laurent is good at adjusting the defects of human body shape. He often integrates many factors such as art and culture into fashion design, and draws sharp and rich inspiration. He always strives to make advanced women's dress perfect like art.

San Laurent's flagship product is high fashion. The service is only a few thousand rich people in the world. It is expensive to use materials, exquisite in processing, and expensive, which is hard for ordinary people to accept.

Brand name:

Versace (Versace)

Brand files:

(1) types: high fashion, advanced garments.

(2) founder: Jenny Weir,

)

(3) registered place: Milan, Italy (1978)

(4) address: via ges 12.Milano.italia, Milan, Italy: 20121

(5) Designer: Jani Versace, Donna Tara Versace.

Style overview:

(1) the famous Italy clothing brand Versace represents a brand family, a fashion empire.

Its design style is distinct, and it is a symbol of vanguard art with strong aesthetic feeling.

What is unique is the gorgeous and imaginative style that shows the Renaissance features.

These styles are sexy, beautiful, feminine and colorful. They are both superb in opera style and full in comfort and proper display of body shape.

(2) Versace's clothing is far less sophisticated than it looks.

Women's trousers and leather dress adorned with metal objects and flashes create a female image between a female fighter and a banshee.

Embroidery metal mesh structure weaving is a reproduction of Deco Art.

The application of change reminds people of the 1820s style.

The rich and varied wrapping reminds people of designer Violent and North African Customs.

(3) oblique cutting is the most powerful and valuable attribute of Versace design. The color of gems, smooth lines, and asymmetry caused by oblique cutting have infinite charm.

Using noble and luxurious fabrics, with the aid of oblique cutting method, we can skillfully pition between rigid geometric lines and gentle body curves.

In men's wear, Versace brand clothing is also made of leather wrapped garments, creating a bold, majestic and somewhat dissolute profile, but slightly relaxed and comfortable in size, yet still using oblique and asymmetrical techniques.

Broad shoulders and subtle details suggest some kind of scientific fantasy. People call it futuristic design.

Line is very important for Versace clothing. Suits, skirts, coats and so on are marked by lines, sexually expressing the female body.

Brand name:

Christine Dio (

)

Brand files:

(1) founder: Christiandior Christine Dio

(2) registered place: Paris, France (1946)

(3) Designer: 1946 -1957, Christine Dio (Christiandior) 1957 -1960, Eve Szentgrolan (Yvessaintlaurent) 1960 -1989, Mark Bojang (Marcbohan) 1989 -1996 year, Gianfranco Ferre (Gianfrancoferre) 1996, John Galiano (Johngalliano)

(4) brand line: Christiandior Christine Dio: Senior Women's wear, advanced garment (5) category: Senior Women's wear, advanced garments, knitted apparel, underwear, perfume, cosmetics, jewelry, accessories, etc.

Brand story:

(1) Dior brand has always been synonymous with gorgeous women's wear.

The big V collar card, Marlay's evening dress, multi level and free fur, all come from Dior, the designer of the gifted designer. Its elegant narrow skirt has always made the wearer walk with ease and embodies the perfect combination of elegance and practicality.

The revolutionary nature of Dior's brand is also reflected in its comprehensibility to fashion; the selection of high quality fabrics such as silk, traditional overcoats, worsted wool, taffeta, and gorgeous embroidery.

And the work is more meticulous.

(2) after 1957, Dior is still synonymous with gorgeous elegance.

The second generation of designers, Saint Laurent, pushed Dior to Moscow in 1959, and launched a new series of Dior - slim series.

Mark Bojang, the third generation successor, pioneered the Dior Miss series, continuing the spirit of Dior brand and developing it.

In 1989, Dior brand was presided over by Ferre, a designer in Italy. His arrival has added new strictness and elegance to Dior's traditional exaggerated and romantic style.

Today's Christian Dior Co is managed by lvth group. In 1997, young British designer Caliano was promoted to the front desk of Dior.

After entering the 90s, the brand name of Dior includes perfume, fur, headscarves, knitted sweaters, underwear, cosmetics, jewelry and shoes.

(3) for decades, Dior brand has constantly created "new opportunities and new love stories" for people.

During the post-war reconstruction of the world fashion center in Paris, Dior made an indelible contribution.

Brand name:

GZI (

)

Brand files:

(1) type: Advanced garments

(2) founder: Guccio Guzi (gucciogucci)

(3) registered place: Florence, Italy (1923)

(4) Designer: 1923 -1989, Guccio Guzi 1989 -1992, richardmbertson (Richard Lamberson), fashion design and creative guidance 1990 -1991, dawnmello (Don Melo), American designer 1994, tomford (Tom Ford)

(5) brand line: Gucci GZI

(6) category: clothing, leather bags, leather shoes, watches, home accessories, pet products, scarves and ties. In 1975, Gucci perfume department was set up to introduce perfume products.

(7) target consumers: upper class women, movie stars.

(8) address: 73viatornabuoni, Florence, ltaly

Brand legend:

Gucci legend, since Karl Lagerfeld took over Chanel, the most attractive and shocking thing is the story of Tom Ford taking over Gucci.

Before Tom Ford was appointed creative director in 1994, the Gucci family was already in a dilemma due to poor management.

Fashion is essential: Gucci, despite the dazzling fashion brand, Gucci's style has always been appreciated by business people. The fashion has remained elegant. The Italy brand has always been dominated by simple designs, especially the men's wear this season, with a new cut, permeated with the Venetian style of eighteenth Century, and then blended into the colors of cowboys, space and rock stars.

The legendary legend of the kingdom of Gucci is in the fashion kingdom of Gucci, the most popular and talented young and talented designer Tom Ford, including Madonna, Maria Kelly, Gerd Jans Pat Lo, Elizabeth Holly, Brad Peter and Tom Hanks couple.

Brand name:

Valentino

Brand files:

(1) type:.

(2) founder: Valentino garavani Valentino Carvin.

(3) registration place:.

(4) Designer:...

(5) category: fashion, senior garment series, men's wear series, interior decoration textiles and gift series, perfume series.

Brand Description:

The founder, Valentino garavani Valentino Carvin, was born in Italy in 1932, and founded Valentino company in Rome in 1960. In 1968 -1973, Valentino company was approved.

The company took over, and Valentino repurchased the company in 1973.

Valentino was awarded the naimen Marcos prize and the Yimei Foundation Award.

The beauty of Valentino is the beauty of luxury and beauty.

Valentino likes to use the most pure color, of which bright red is his standard color.

Fine Valentine's work is very exquisite, from the whole to every little detail is done perfectly.

Valentino is a symbol of luxurious and luxurious way of life, and is very loyal to all the celebrities.

Brand name:

Cerruti (Cerruti)

Brand files:

(1) founder: Nino Cerruti Nino, Cerruti.

(2) registered place: Paris, France (1967)

(3) Designer: Nino Cerruti Nino. Cerruti was born in Italy in 1930 and became the general manager of the family industry brother textile company in 1950. She opened a fashion shop in Paris in 1967.

(4) brand line: 1. Cerruti 1881 (Cerruti 1881): Men's wear II Cerruti (Cerruti): fashion, perfume

(5) category: senior men's wear, senior women's wear, series perfume, and Movie Costume design.

(6) address: 3 place de La Madeleine, 75008 Paris, France Paris, France 75008, Preiss, 3

Style overview:

"When a man puts on

At the time, he should look like those important figures. "Nino Cerruti, the father of Italy fashion, explains his Cerruti 1881 brand menswear, perhaps explaining why Cerruti brand can be widely known.

In fact, he launched the menswear brand "hitman" as early as 1957, but the Cerruti 1881, which was born in Paris in 1967, is the perfect embodiment of his design concept.

For the traditional factors to follow and expand, it has laid the epoch-making status of Cerruti brand.

Cerruti 1881 men's clothing brings people unprecedented surprise with streamlined design style. Not only is the style always following fashion, but also the Italian handwork tradition, the British color collocation and the French style style are perfectly blended to blend into the classic and fresh taste.

In addition to Cerruti 1881 men's wear, the same brand line of Cerruti fashion and perfume has also been known for a long time.

The Swiss watch series can be described as the most promising new family in this family.

It inherits the Cerruti's elegant design, which is refined by highly precise Swiss tabulation technology. It is subtle, elegant and expensive. It carries out the tradition of Cerruti publicizing quality.

In addition, because of the indissoluble bond with the glamorous stars of mercury lamp, Cerruti 1881, an international brand, is permeated with the unique pride of Hollywood, symbolizing reputation, wealth and personal style.

Brand name:

Giorgio Armani (Giorgio Armani)

Brand files:

The founder, Giorgio Armani (Giorgio Armani), was born in Italy in 1934 to study medicine and photography. He worked as a Menswear designer in Cerruti and founded Giorgio Armani in 1975.

He has won the prize of the Nai men Marcos prize, the wool logo award, the life achievement award, the American International Designers Association Award and the cook Di Shaq prize.

Giorgio Armani is now the largest European designer brand in the United States, and is famous for its new fabrics and excellent production.

In terms of design style, they are neither fashionable nor traditional, but a good combination of the two. Their costumes seem to be seldom related to fashion.

His main brand George Armanni (Giorgio Armani) is targeted at wealthy class, Mani and Emporio.

(Emporio Armani), Armani Cowboy (armani jeans) for ordinary consumers.

Brand name:

Guess

Brand files:

The guess brand was founded by Marciano brothers from southern France.

They incorporated romantic and passionate French design and style into their understanding and appreciation of the western culture of the United States.

Guess was born in 1981 and was founded as a jeans manufacturer. Now it has developed into one of the most recognized and influential brands in the world today. It has agents and distributors on five continents.

Guess, which designs clothing and accessories for men, women, children and families, interprets the exquisite quality of life of the host.

Brand name:

Hermes (Hermes)

Brand introduction:

It is the aim of Hermes to make all products beautiful and faultless.

At present, Hermes has 14 series of products, including leather goods, bags, scarves, clothing for men and women, perfume, watches, etc. most of the products are hand crafted. No wonder some people call them products of profound thinking, noble taste, rich connotation and exquisite workmanship.

These Hermes boutique, through its distribution in more than 20 countries and regions of the world's more than 200 stores, into the fast-paced modern life, let the world return to the traditional elegant embrace.

After more than 160 years of vicissitudes, the Hermes family has been working together for generations.

Fame is far from fame.

As early as twentieth Century, Hermes has become a typical representative of French luxury consumer goods.

In 1920s, Amir, the founder of Thierry Hermes, once evaluated Hermes brand: "leather products create a tradition of movement and elegance."

Hermes is only one of the most sophisticated ornamental harness shops in Paris. In the 1885 Paris exhibition, Hermes has won the first prize of such products.

Since then, Emil Charles, the son of Hermes, has built a store, producing and selling saddles and other items, and has started the retail business.

With the emergence and development of vehicles and other means of pport, Hermes began to switch production, and applied its exquisite manufacturing technology to other products, such as wallet, travelling bag, handbag, watch band, and some auxiliary equipment such as golf, polo, hunting and so on.

Hermes brand all products choose the best high-grade materials, pay attention to process decoration, detail is exquisite, with its excellent quality has won a good reputation.

In the history of Hermes, another sensational news time was designed for Prince Welsh in 1920.

It became the first successful design of leather garment in twentieth Century.

Jean Gen and Robert Dimma, the fourth generation inheritors of Hermes, developed new products such as perfume and stickers on the basis of their leather products. By the 60s of this century, the growing Hermes company had all kinds of fashion and perfume products.

In 1970, Hermes was only a pure handicraft family factory. But 15 years later, it has developed into a super multinational company which produces high quality products. Its turnover has expanded 5 times. Now, the scale of Hermes is expanding.

The turnover in 1992 amounted to 2 billion 500 million francs (about 3 billion 725 million 250 thousand yuan, and net profit of 176 million francs).

Brand name:

(Calvin Klein)

Brand files:

(1) founder: Calvin Klein Calvin Klein Barry Schwartz Barry Schwartz (2) registered place: New York, USA (1968)

(3) Designer: Calvin Klein Calvin Klein was born in 1942 in New York, USA in 1959. In 1959, she studied at the famous New York Fashion Institute (F.I.T) in 1962. In 1962, she was appointed assistant designer of Dan Milstein (Dan Millstein) in 1964. In 1964, she set up the calvinklein Calvin Klein company in 1968.

(4) brand line: Calvin Klein (Calvin Klein): high fashion 2 CK Calvin Klein (CK Calvin Klein): Advanced garments, Calvin Klein Jeans (Calvin Klein cowboy): second-line brand, younger style (5) category: men and women's high fashion, clothing, men and women casual wear, socks, underwear, pajamas and swimsuit, perfume, glasses, jeans, accessories, fragrances and home accessories.

Brand overview:

Calvin Klein, the clothing brand named after the founder's name, has long enjoyed a world-renowned reputation.

As a full range of fashion brands, Calvin Klein has three main clothing routes: Calvin Klein of high fashion, CK Calvin Klein of advanced garments, and Calvin Klein jeans of cowboy series; and accessories products include perfume, glasses, socks, underwear, pajamas, swimsuits and home furnishings.

All along, Calvin Klein's career has been on the rise. It has won four famous clothing awards for a long time. Its related products are emerging one after another, and the momentum is amazing.

In 1997, Calvin Klein wrote its brilliance in the clothing industry in the watch manufacturing industry.

After working with the famous Swatch Group, CK Watch Co Ltd was set up, and the young, fashionable and highly attractive CK table was also released.

In the two existing watch series on the market, CK has guided the consumption of the young people because of its fashionable style. Calvin Klein has introduced a small number of customers with elegant taste and distinct personality into their own territory.

As the founder believes in perfectionism, everything

The products are so perfect.

...

(to be continued)