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The Role Of Core Technology In A Fashion Brand

2010/12/31 16:28:00 125

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Core Technology Fashion Brand Italian Spinning

With the end of twentieth Century, technology seems to have been unprecedentedly treated in China's fashion industry.

core technology

For the role of a fashion brand.

The clothing industry has a long industrial chain. The long lens can stretch from the cotton growing area to the department store's beautifully decorated storefront, stretching from the face of the vicissitudes of cotton growers to the international famous model stretching curve in fashion magazines.

Among them, what kind of clothing has gone through the process before coming to us? From cotton to cotton to cotton cloth to fashion, fashion has gone through a technological polishing almost every industry chain.

However, the fashion industry has always been more willing to believe that a pair of magic hands are manipulating the success of a technology, and the ratio of hands to terminals is much larger than that of upstream.

The two most obvious cases in this respect are Ruyi spinning of Ruyi group and hemp of YOUNGOR group.

Ruyi spinning

"Is a new embedded spinning technology that subverts the traditional textile technology theory.

Compared with traditional technology, the technology has made revolutionary innovations in spinning theory, yarn structure, process and post process.

Although Ruyi group has been working hard to extend its downstream clothing brand, but in the people's impression, Ruyi group is a leading enterprise in China's fabric field, a new technology in the upstream area. The most important strategy is to cooperate with downstream brand clothing enterprises. It is agreed that Ruyi group should discuss with garment enterprises in 2010 to promote the development of high value-added products.

Facts have proved that many technological innovations may be separated for a long time between invention and influence.

Sometimes, what we lack is not the ability to create new technologies, but the ability to turn a new technology to the terminal.

Comparatively speaking, in the big chain of textile industry,

Youngor

Just standing at the terminal.

The hemp of YOUNGOR group is a case that makes good use of downstream channel and influence.

In January 8, 2010, YOUNGOR's world's first hemp family life hall opened in Ningbo for 4 years and invested nearly 300 million yuan. With the complete industrial chain, YOUNGOR and the PLA General Logistics Department conquered the difficulties in the industrialization of hemp fiber, and finally moved the "natural fiber king" to the hemp life hall. As a new type of fiber resources with independent intellectual property rights, hemp began to enter the Chinese life.

In March, China's international clothing and accessories fair, YOUNGOR's Hemp exhibition hall also let people linger on. Of course, apart from people's interest in high technology, YOUNGOR's brand influence and the circuitous design of the exhibition hall have also kept many people. The rules of the downstream game are sometimes unthinkable.

Only when a technology is formed, improved and meets the needs of the public, will it succeed in a short time.