Clothing Management: Show The World With The Help Of Expo Platform

In the first World Expo in 1851, the Chinese merchants gave the gold medal of the poor quality of the silk packaging.

Subsequently, this "

Through the experience and study of the Olympic Games, Chinese textile and garment enterprises have learned to make full use of the platform of the Expo to display the unique skills of the world.

More than 30 textile and garment enterprises

According to the marketing plan of World Expo, Shanghai, the partners are divided into three levels: global partners, senior sponsors, and project sponsors.

As a senior sponsor of Shanghai World Expo licensed production, Shanghai Jun Yao (Group) Co., Ltd. and Shanghai Xin Shi Ao Limited by Share Ltd are two of the most important eyeball businesses in the world's franchise field.

The unknown Shanghai Xin Shi Ao Limited by Share Ltd is jointly established by 20 private enterprises in Shanghai textile industry and the related industries in the Yangtze River Delta region.

In the competition of the Expo franchise, the new world is proud of the number of joint marketing.

Zhu Zhengping, chairman of Xin Shi Ao, analyzed that more than 20 small and medium sized enterprises with good qualifications constituted the new world proud company.

Small and medium-sized enterprises have individual characteristics and distinctive features, and can actively and enrich the market. However, due to their limited strength, it is difficult for them to undertake big projects. Only by holding together can they share the big cake of the Expo.

The World Expo private enterprise Hall of China is composed of 10 private enterprises. They are leading enterprises in various industries. Metersbonwe ranks among the representatives of the apparel industry.

Zhou Chengjian, chairman and general manager of Limited by Share Ltd in Shanghai, said: "participation in the construction of World Expo's private enterprises Pavilion is due to two considerations. On the one hand, it is out of expectation of the current situation. We hope that it will have a chance to further consolidate the domestic market and move towards the world. On the other hand, we hope that we can play a positive role in promoting China's garment industry and become a part of the competition in the international market in the hope of future development in World Expo.

It is not only an important participant and exhibitor of the "vitality matrix" of Shanghai World Expo private enterprise joint pavilion, but also a manufacturer and retailer of licensed products in World Expo.

In addition, Mts. Bang Wei also provided special clothes for the staff of the Expo private enterprise hall, Pudong New Area World Expo volunteers, and made special media costumes.

"From the second half of last year, the information gathered from Shanghai headquarters and North and South East and west regions shows that we will receive thousands of telephone calls and daily visits to nearly 100 visitors."

China's textile and garment enterprises take part in the World Expo not only to value their huge commercial value, but also to understand the latest trends of the world's textile and clothing through the Expo, and to trade and collide with the world's textile and apparel counterparts at a higher technological level.

Through these 184 days of actual combat exercises, how should local dress enterprises find the key points? In the face of problems such as long consumption and difficult realization, how should we choose more pertinent and ingenious ideas and methods? What kind of media will be chosen as carriers of communication?