&Nbsp In The Mobile Commerce Era Will Bring About The Revolution Of E-Commerce.

In the coming 2010, something happened to prove that the wave of e-commerce in clothing enterprises is coming.

Among them, the following two are the most noticeable: in May, van Keck launched the promotion of large-scale offline promotion, first from online to offline; in October, Mcglaughlin, a clothing e-commerce company, listed Nasdaq, becoming China's first B2C listed company.

After rapid development in recent years, clothing e-commerce has entered a process of quantitative change to qualitative change.

From the three angles of industry, product and market, the author makes the following prediction for the future development of e-commerce in garment industry.

1, with the further development of the industry, more and more enterprises will join the B2C field. B2C will become the most competitive part of the three modes of clothing e-commerce.

According to the object of the paction, the clothing electronics industry can be divided into three development modes: B2B (enterprise enterprise), B2C (enterprise consumer) and C2C (consumer consumer).

Looking at the industry as a whole, the first thing is to pursue profit as a goal, which will drive garment enterprises to pay more attention to the Internet, and traditional clothing enterprises will set foot in e-commerce.

With its brand, capital and the advantages of traditional links in supply chain, with the maturity of B2C mode, the situation of hundred competing for glory will soon come.

Second, although C2C can create tens of thousands of online stores, the number is large, but because of the same third party platform, the layout and framework of these shops are identical, the style templates are the same, the user experience is extremely tired, and the competitiveness is relatively poor.

For online stores that aim to become bigger and stronger, the establishment of an independent trading platform will become the direction of future development, that is, some of the best C2C shops will grow into B2C networks.

2, mode innovation and application of new technologies will be further enlarged.

From the perspective of the entire supply chain, e-commerce can optimize and solve the problems faced by many traditional clothing enterprises, such as: the delivery errors and inaccuracies of the factory and logistics, the inaccuracy and inaccuracy of store inventory, the inability to track and trace the flow of commodities, the low turnover rate of inventory, the fact that the factory can only get a small amount of information about stores and sales, and can not control the preparation of materials, but even so, there is still much room for the improvement of the supply chain by clothing e-commerce. Especially recently, the application of some new technologies has made it easier to improve the supply chain.

For example, the application of new technology of Internet of things, Holland NPcollection clothing company is the first enterprise in the world to supply RFID technology in the whole supply chain. By adopting this technology, its delivery and delivery time has been saved by 75%, and the shortage of goods has been reduced by 30%, and the total investment has been recovered in only 1.97 years.

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3, increasing business innovation and constantly meeting the requirements of apparel products for electronic pactions will become the trend of future development.

Clothing products tend to have higher requirements for experience. Consumers are more willing to communicate face-to-face with businessmen, understand the feel of clothing fabrics through touch, and try to determine the styles and sizes of clothing. These are the problems that e-commerce can not solve at present.

In the future, we can build a online fitting system through computer multimedia technology to solve this problem.

Customers only need to build personal profile files to stores at the first time, and the system will automatically form 3D images of customers and keep them permanently. After that, every online purchase of clothing can automatically show the fitting effect.

To a certain extent, this has made up for the lack of consumer experience in online shopping.

4, continuously satisfy consumers through mobile commerce service platform.

Demand is often the fundamental driving force for creating and changing business value.

The personalized demand of garment industry is particularly obvious.

In order to meet the individual needs of customers, clothing e-commerce enterprises have taken action, such as developing diversified Standard commodities, increasing personalized demand services, etc.

In addition, we need to solve some key problems, such as how to ensure that the entire e-commerce supply chain can not meet the needs of individual consumers while not increasing the cost substantially, and how to improve the public infrastructure such as warehousing, logistics, which supports massive and scattered orders. These are the problems we need to face.

Apart from individuality, another major change in market demand is the improvement of consumers' demands for fragmentation and immediacy.

Consumers' needs may arise everywhere, and how to respond to their needs in the first place, so that consumers can form pactions with merchants in fragmented time fragments, which is particularly important in the future.

Mobile Internet provides an important part to meet consumers' fragmentation and instant demand.