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Holiday Promotion &Nbsp; Shoe Enterprises Were Forced To Fight "Price War".

2011/1/4 13:42:00 71

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On January 4th, New Year holiday, Yangzhou merchants attracted many consumers by various forms of sales promotion.

There are long queues in front of every cash register in the shopping malls.

Under the dual stimulation of inflation pressure and big discount of business, many customers have been consuming.

As soon as the festival arrives, the stores always support the flagpole of sales promotion vigorously. Consumers seem to see through this custom and customs.

Obviously, prices always tend to be consumers' hearts when brand positioning is not yet in balance.

It is not difficult to find that price as a simple and intuitive external manifestation of market competition is directly related to the brand's position in the minds of consumers.

In the face of price competition, some shoe enterprises are following the price war passively. There is another way to build their own terminals, and some carry the banner of brand marketing without hesitation.

What is the most important thing about price and brand? The game is becoming more and more fierce. How should shoe companies develop under brand driving to avoid the killing of price wars?

Price war

Shoe enterprises

When expanding the field, it can pull the net for the enterprise and improve it.

market

Share and

Consumer

Occupancy, from a certain point of view, price is the most direct manifestation of a brand's quality. This requires that the brand must effectively avoid the price adjustment policy. Brand positioning is the core of the shoe enterprise marketing strategy, and it can make products and services tailored to the target group for the shoe enterprises to segment the market and determine the target market.

It is very important for a person to make a price. The price positioning is not only a marketing channel element of brand positioning, but also an important factor for brand positioning, time division and market segmentation, and brand positioning.

We see that the mature shoe enterprises take the quality first and the service leading attitude to treat the products and treat the consumers with a pragmatic attitude. So they have laid the legal battleground, brand advantage, reasonable price, terminal management and good service to develop the terminal channels. Following the market rules and standardized management, they have opened up a broader development space for themselves, which not only guarantees the long-term existence of the product brand, but also effectively prevents the loss caused by the price war to the shoe enterprises themselves.

On the contrary, some shoe companies think that price war is their own behavior of drinking poison and quench thirst, so that they can survive through mining and subdividing the market. In order to get a share of the market, many shoe enterprises do not grasp the relationship between brand and price. They are obsessed with the argument that the price is the Savior of product investment and attracting the price. The price is always to cater to the appetite of consumers. In the long run, they will often hurt their brand reputation. In the eyes of consumers, he has already positioned themselves in low-priced inferior products, so that he can take the price spear to attack the shield of brands, and only one shoe can be found in the shoe enterprises: the first is the blood flow.

Obviously, shoe enterprises should make the brand and price avoid virtual in the terminal channel.

Now that the profits of products have been diluted, the shoe enterprises should plan the marketing channel structure with the target group as the focus.

If the shoes enterprises locate products are high-end and fashionable, then there is no doubt that such products are higher than the products in the price. Brand image is often unattainable in consumer psychology, but it will never be eliminated by the market. From another perspective, the brand image created by such shoe companies in their own products has the courage of perseverance and brand building, which is a marketing strategy separated from homogenization competition.

And it is the personality of these shoe companies that guarantee the construction of their own brands, so that the price of the products has been very strong, firmly defending the price impact of investment, making the brand in the market all the time, and thus driving the overall operation of the shoe enterprises.

It can be seen that brand and price can develop healthily and harmoniously under the channel operation, and finally win the loyalty of the target group.

There is no doubt that in today's market, brand and price are equally important. Brand contains quality sense. Brand is labled with a unique label to make consumers feel different. The brand also gives the enterprise an upward spirit, so that shoe companies can constantly improve their system and create more and better products.

The price also condenses the sense of belonging of consumers. Reasonable price is also a good chance to enhance brand value.

Therefore, it is required that both shoe companies should grasp both hands, and both hands must be hard. The key is to make the brand and price harmoniously and skillfully operate, so that the product investment can complement each other and move steadily forward.