BELLE Shoes Revenue Reached 11 Billion 153 Million Yuan During The Period.

As at the end of June, BELLE 13.76,0.30,2.23% (International Economic real time quotes) net profit increased by 37% to 1 billion 556 million yuan per annualized year, with a revenue of 11 billion 153 million yuan and an annual increase of 19.8%. During the period, the net cash generated by business operations was 2 billion 125 million yuan, up 173.4%.

The increase in income is mainly footwear business. Sale Revenue continued to grow steadily compared with the same period last year. Sales of footwear and sportswear increased by 26.5% and 19.8% respectively. During the period, the gross profit margin of footwear business and sportswear business was 68.4% and 36.1% respectively, up 3.9 percentage points and 0.2 percentage points respectively. Compared with the same period last year, the gross profit margin of footwear business has risen, while the gross profit of sportswear business has not changed significantly.

In view of their respective Management The gross profit margin of sportswear products is generally lower than that of footwear products, and the gross margin is expanded from 52.4% to 55.6%, reflecting the effectiveness of the company's brand structure after nearly two years of integrated sports apparel, which has led to a continuous improvement in gross profit margin and operating interest rate in the first half of this year. This will benefit the long-term development of the company. BELLE also paved the way for the expansion of men's shoes and casual wear shoes to further capture the middle and high-end footwear market. After selling the Fila brand business, the group can concentrate more resources on the new acquisition business.

The stock price has been reduced by 15 yuan in the past month, and it has lost the support of the 100 antenna earlier. However, the overall operation quality of the company is not bad. When the individual technology index is oversold, it is expected that the low position will rebound after consolidation, and it is recommended to take advantage of low absorption.