Humen Clothing: Industry Breakthrough

In industrial upgrading

Breakout of industry

After 30 years of rapid development, "

With the domestic

Faced with this situation, the Humen Town Committee Town Government proposed to vigorously promote industrial upgrading and urban upgrading, and speed up the development strategy of Binhai International Shopping Mall.

As the most important part of promoting industrial upgrading, the garment industry is committed to pioneering and innovating in a series of fields, such as R & D, brand marketing, human resources, business models, and enterprise system, and building up a complete set of industrial chains for fashion and fashion marketing, which is the fashion and fashion exhibition.

In the past, many people thought that the characteristics of Humen clothing were cheap.

However, our current goal and plan is to increase the added value of Humen's clothing and get rid of the image of cheap and low-end.

Ren Hongjie, mayor of Humen Town, said in an interview with reporters.

As a matter of fact, as early as 2008, the Humen town government put forward the development strategy of "four Humen", that is, "developing Humen, creating Humen for human settlements, creating a fashionable Humen and building a harmonious Humen".

In recent years, the garment industry in Humen has been upgrading, such as brand driving strategy, the basic elements of industrial clusters and the establishment of public service platform at the government level.

In recent years, especially during this period, more attention has been paid to the upgrading of enterprises on the spot.

GARMENT FESTIVAL platform

As the promoter and witness of Humen's clothing industry, Humen clothing festival has gone through 15 years of development.

According to statistics, the past fourteen Humen clothing trade fair created a total paction volume of about 20000000000 Yuan, and the exhibitors came from more than 20 countries and regions.

It can be said that the exhibition has made great contributions to the development of clothing manufacturing and trade in Humen, so that Pan Jijun, deputy mayor of Humen Town, said, "the Humen clothing trade fair has changed our destiny".

14 years of the Humen fair, step by step, to build a platform for the achievement of dreams.

In November 20th, the fifteenth China (Humen) International Fashion Fair was held in Humen with the theme of "brand, wealth, fashion and international".

The main venue of this trade fair is located in the six floor of the Yellow River fashion city. There are 26 sub venues. The total exhibition area is about 300000 square meters, with more than 10 thousand booths. The main venue is more than 20 thousand square meters and the number of booths is 815.

It is reported that this dress Festival has become a feast, and since the beginning of September this year, the recruitment work has been completed in just two months.

Compared with the previous ones, more than 500 exhibitors were exhibiting in the special exhibition mode, accounting for 85% of the main venue.

There are not only famous brands such as YISHION, Song Ying, and so on, but also new power joined by Yue Ti, Tian Di and Zuo Ni. These new brands also use 6-8 booths as special exhibitions.

At the same time, there are many international brands of agents to participate in the exhibition.

Promoting fashion innovation

Every trade show is the focus of attention of businesses and businessmen. This is no exception.

According to Tan Zhiqiang, director of Humen economic and Trade Office, since the acceptance of the show, dozens of companies have signed up, because the number of venues is limited, and only about 8 games can be arranged selectively. The show has become the focus of competition between Chinese and foreign designers.

The trend of fashion publishing not only affects the relevant enterprises of the trade fair, but also follows the enthusiastic audience.

The 9 fashion shows include a series of corporate fashion shows including fashion ladies, men's wear, children's wear, underwear and so on. The new show has been arranged for the two student shows of the excellent student's works and Guangdong Textile Vocational Technical College's student competition.

The organizers said that this will provide a platform for students to show their achievements and hope to attract more creative young people to join the fashion design industry and bring us more and better designs.

In addition, the Eleventh "Humen Cup" International Youth Design Women's wear competition is based on the theme of "chanting carbon and tune", promoting low-carbon environmental protection.

From the beginning of June, in the short term of two months, the organizing committee has received 3486 entries from 12 countries and regions, including the United Kingdom, Russia, France, Japan, Czech, Slovakia and China.

Build a complete industrial chain

The garment manufacturing industry in Humen is very developed. In recent years, the development of excipient ingredients has developed rapidly, forming a certain cluster effect, but it is still a weakness in the field of clothing equipment.

In view of the importance of "industrial upgrading and equipment first", last year's machinery exhibition area was upgraded to become the first Humen International Garment Machinery Exhibition held in Humen International Garment Machinery City.

At present, Humen International Garment Machinery City has introduced more than 100 strength businesses, including more than 500 famous brands at home and abroad, and formed a complete industrial chain of garment machinery, which covers all links of garment production, forming the "one-stop" procurement platform for the PRD and even the first standardized, modernized and internationalized garment machinery in China.

In this Humen International Garment Machinery Fair, a total of more than 200 mechanical enterprises including standard, heavy machinery, brothers, ZOJE, Jack and ocean are participating in the exhibition.

Looking for directions for future development

The professional forum is a smart collision between the development trend of garment industry and the macro policy environment.

The service rendezvous has improved the standards of the forum, reduced the number and refined the quality of the forum.

Compared with last year's five forums, the forum focused on "textile standards and quality discussions" and "industrial upgrading equipment".

The National Conference on textile standards and quality mainly discussed the latest trends of international textile standards and international testing technology and laws and regulations, the doubts and difficulties of textile enterprises in standards and testing, and how to participate in the formulation of standards.

Humen International Garment Machinery City's "industrial upgrading equipment first" summit forum focuses on promoting the improvement of the apparel industry chain in Humen and the Pearl River Delta region, and promoting the upgrading and development of the garment industry.

"Although the apparel industry chain in Humen has been established, there is a lack of efficient integration."

At the forum, Lang Xianping, a famous domestic economic expert, said that the clothing industry should learn to differentiate competition and control costs so that the enterprise can further strengthen and expand.

He believes that as a traditional industry in China's manufacturing industry, the garment industry can not be simply understood as upgrading product quality and equipment manufacturing in the process of upgrading and pformation and brand strategy.

In fact, upgrading industrial equipment is only a means, and the more crucial purpose is to achieve efficient integration of the industrial chain.

If an enterprise is only satisfied with manufacturing and processing, it can not control the pricing power. "

"Exhibition is not only a platform for promoting products, but also a platform for enterprises to exchange and promote each other.

The exhibition, the docking of fabric enterprises, sewing equipment enterprises and garment enterprises, international cooperation, cooperation among enterprises, trade fairs have played a catalytic role, so that enterprises can find their own brands while finding business opportunities.

Tan Zhiqiang said that the Humen Clothing Fair has been held for so many years, and the organizers have been discussing the pformation of the pattern.

He told reporters that Humen is bundling its own superior industries to build a new development mode.

It is clear that Humen, in its industrial upgrading, is changing.