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Clothing Industry 2010 "Golden Raspberry" Award: Imitation Or Self?

2011/1/4 15:31:00 84

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Garment Industry 2010 "Golden Raspberry"

When we decided to put 2010

China Textile

The theme of year-end inventory in the last issue is "gain and loss". We are really full of pressure.

Just as the major media have been delighted to give out the "ten big" annual Oscar awards, we still have to issue "

Golden Raspberry Razzie award

"The golden raspberry Award" is a prize presentation ceremony modeled on the Oscar awards, which is first announced before the Oscar prize every year. It is a challenge to criticize the media. This is indeed a challenge. We are not only challenging our own evaluation system, but we are still challenging the whole industry's affordability.

Recently, I learned from the book "anti classic" that there are two statesmen, thinkers, militarist and even businessmen who are successful businessmen in China's history.

In fact, for those engaged in leadership work, "anti classic" is more practical than "Zi Zhi Tong Jian" in a sense.

In the typical events that occurred in 2010, there are two positive and negative aspects.

Therefore, instead of establishing a positive model in isolation, it is better to give the Chinese garment industry a broader perspective from two aspects.

Exhibition: first half of the year, the second half of the year.

China

Clothing field

There are not many exhibitions in the first half of the year. Apart from the China International Clothing and Fashion Fair held in Beijing in March, there are few large-scale exhibitions and exhibitions.

The reason is very simple. There is no place where the exhibition is willing to stand up and compete with CHIC in Beijing at this time. It is simply a thankless job. They not only do not fight for it, but also try not to miss the opportunity to go to Beijing in March, not only for themselves, but also for the group.

Of course, there are exceptions, the exception is Shanghai, Shanghai has always been so, no matter whether its exhibition is good or bad, no one can deny its fashion status and influence, only it can challenge Beijing, especially this year's Shanghai World Expo, Shanghai Shanghai has earned enough popularity and eyeballs.

In the second half of the year, the situation became more and more lively, and all the exhibitions were full of wind and rain.

In the second half of the year, the fair will be the first Shenzhen trade fair, where the business climate and creativity are really envious of other regions. Shenzhen seems to be born with the perfect combination of art and commerce, where you can feel the strong Hongkong fashion and the unique character of the SAR.

The rest of the famous exhibitions are not so easy to sort. In some exhibitions, you will find that the role played by local governments in managing and controlling the contents of the exhibition has always been a very important issue. Although the result is that the strength of both local governments and business circles has been enhanced over the years, it is clear that this exhibition, which has strong local government achievements, is becoming more and more unpopular in the effective allocation of China's garment industry. The new layout of China's garment industry pfer is often influenced by the strong local established order.

Almost every regional exhibition wants to be a comprehensive exhibition. If you can add the title of "China International" ahead of the exhibition, it will be even better. Even in the press release of a certain exhibition, there will be the title of "fashion capital". This two cities in Beijing and Shanghai have sought various experts and scholars to demonstrate their titles for many years, but they can see how they are tailored for their own cities.

International practice, an excellent clothing exhibition should be divided into two seasons, spring, summer, autumn and winter, according to the order season of clothing. However, the CHIC exposition, which has been held for more than ten years, has not been able to scale the scale of the two season a year. This may also be directly related to the competition pattern of the exhibition economy in the second half of the year.

But in the second half of the year, the situation of separatist Lords will be replaced or integrated by a prestigious exhibition. The exhibition will be in Shanghai, Beijing or Shenzhen, depending on the future pattern of China's fashion industry.