The "Beijing Pound" Is The Most Powerful &Nbsp; Tens Of Billions Of Luxuries Are Bought By Chinese.

The Secretary of commerce is concerned about the overseas consumption of Chinese people.

1. Chinese customers shopping in luxury stores in London

Britain: "Beijing pound" bought 1 billion Luxury goods

According to reports, wealthy Chinese tourists in the UK's discount sales season this year. consumption Luxury goods are expected to reach 1 billion pounds.

Because of the strong consumption ability of Chinese customers, the British media has created a new term based on the concept of "pound", the "Beijing pound", which is the Chinese pound. The big luxury goods such as Burberry, LV and Gucci consumed by the Beijing pound are expected to account for 1/3 of the total sales of luxury goods.

　 Department stores like "big China" market "

In order to meet Chinese customers, many stores in London have employed Mandarin speaking salesmen to help customers select goods and pay. Searl, a department store in London, one of the most famous department stores, used the China UnionPay card to promote the consumption of Chinese tourists. Because there are too many Chinese customers, witnesses say that the scene is like "China's big market". Jonathan De Mello, a retail analyst, said the Chinese have replaced the Russians and Arabs and become the biggest buyers of luxury goods in the UK.

Accounting for 30% of the UK luxury market

De Mello said that the rapid growth of China's economy has led the luxury goods industry to see a new huge market. However, because of the higher tax rate of imported goods, the price of luxury goods in China is 20% to 30% higher than in the UK. In the past 2 years, the exchange rate of sterling has fallen by about 30%, which has increased the desire of Chinese consumers.

De Mello said that the consumption of Chinese customers accounted for 30% of the British luxury consumption market, followed by Russians, Arabs and Japanese, while the consumption of British consumers accounted for only 15%.

According to statistics from tourism economics consulting company and global blue union group, the world's largest tourism service and financial institution, there are about 2 million 500 thousand Chinese tourists visiting Western Europe this year, an increase of 20% over 2009, while their consumption doubled.

Us: Chinese spend $7 billion a year

Luxury brands such as LV, CUCCI and Hermes are the favorite products of Chinese tourists who travel to developed countries. It has become a well-known fact that Chinese travel overseas with the purpose of consumption. Chen Deming, Minister of Commerce, only paid an account of the consumption of tourists in the United States. It was astonishing: "according to the Secretary of state tourism, there are about 1 million people going to the United States this year, and the average amount of tax rebates per person is 7000 dollars or more, which is 7 billion." It's only in a country in the United States that Chinese tourists spend about 46000000000 yuan on high-end goods. The number of people buying goods in developed countries like Britain, France and Japan will be even more shocking.

Japan: mainland tourists spent 5 billion 460 million yuan last year

Due to the influence of the Japanese government's relaxation of China's personal travel visa policy in July 2010, the number of Chinese tourists to Japan has increased rapidly this year.

Recently, the Japanese tourist hall took overseas tourists who visited Japan from 7 to September. The results show that in the major Asian countries that travel to Japan, the average consumption per person in mainland China is 143 thousand and 900 yen (11500 yuan), ranking first in the "overseas tourists consumption ranking", followed by Hongkong, China and Taiwan in second place.

In 2010, the total consumption of overseas tourists was 292 billion 980 million yen (24 billion RMB), of which Chinese tourists accounted for 68 billion 200 million yen (5 billion 460 million RMB), far above the second South Korea.

North Korea: the roo casino's re opening visitors are almost all Chinese

According to Korean media, more than two months ago, the casino of ROK first special city in North Korea has resumed business, and the customers here are almost entirely Chinese.

South Korea's "East Asia daily" news, a source said: "starting in September this year, the casino in the city of Roshi is officially open, and 30-40 customers come to the casino one day. Visas from Yanji to North Korea can also be obtained within one day, and visa data is much simpler than before.

It is reported that in addition to China's Yanbian region, there are also Chinese tourists from Harbin, Shenyang and Changchun. After arriving in Yanji for 1.5 hours, the Chinese arrived in North Korea through the customs of Hunchun, and they could reach the casino 1.5 hours later. And for the sake of Chinese guests, North Korea also specially prepared taxi for casino.

According to a related official, the casino was run by Hongkong Emperor group in the past. It opened in 2000, but in late 2004, it was closed because of the fact that there were civil servants who lavish huge sums of public money here. Now that the casino is reopened, the operator is still in Hongkong and is also in charge of the casino by Emperor group.

There are five star hotels, bars, restaurants and sauna in the special city of about 15 minutes' drive. There are women in the bar making public sexual deals. {page_break}
 

2. business secretary pays attention to overseas consumption of Chinese

Take away the lost business

At the national business meeting held recently, Chen Deming, Minister of Commerce, pointed out that overseas consumption is also an important aspect for China to tap the potential of consumption.

No fear, no fear of buying.

Chen Deming said: "real domestic entrepreneurs will not travel back to bring a few LV bags, Swiss watches, with a few iPad, iPhone, and those who buy these are often new people who have just increased wages."

On the one hand, consumers in China actively consume abroad, and on the other hand, they are often restricted by shopping because they rush to buy goods abroad. "When you go to Japan to see the formula, it is written that each person can buy two bags. I asked our public ginseng how Japan would be nervous about milk powder. He said no, just because Chinese tourists want to buy Japanese milk powder." Minister of Commerce Chen Deming said. This situation has made domestic businesses unhappy. Ma Xinsheng, chairman of Shanghai Bailian Group, a well-known company such as Shanghai 100th goods and eight hundred partners, has proposed that consumers are not afraid of buying. He enumerated the current shortage of commodities in China's market: mainly foreign high-end consumer goods, high quality products, and high quality milk powder. In this regard, Chen Deming expressed an urgent mood: "two deltas and big cities to study early, can we not only promote domestic demand and reduce surplus, but also to meet our needs?"

Why high-end consumption is lost overseas?

As the fastest growing market for luxury goods in the world, Chinese luxury goods are mostly purchased overseas. Ma Xinsheng, chairman of Shanghai Bailian Group, thinks the reason is very clear: "in general, because of tax and price factors, the import of foreign high-end products is still not getting a better solution." Men Xiaowei, director of the circulation industry promotion center of the Ministry of Commerce, analyzed that a large number of high-end consumption was lost overseas, which was related to the domestic high-end commodity agency system, forming a monopoly channel, resulting in high luxury products. It was also an important reason: "is there any disadvantage in the agency system of high-end consumer goods? Does it form a monopoly of channels? How can we break this monopoly?"

3. latest data

Luxury consumption in China is the number one in the world.

According to Goldman Sachs's latest data, in 2010, China's luxury consumption reached US $6 billion 500 million, the first global growth rate for three consecutive years. According to Goldman Sachs investment bank, in the next 5 years, the Chinese population willing to consume luxury goods will rise from 40 million to 160 million, and the population of the two or three tier cities is the main support for the luxury goods industry.

From the perspective of foreign media, the world should wish China's economy a "good new year".

"What a year it is," said the 26 issue of Frankfurt's report on Sunday, "who has thought that Germany has been out of the crisis so fast? For a long time, the word" full employment ", which has been excluded from vocabulary for a long time, has come back to people's mouth. Thank you, China! Because Germany's achievements are made in Beijing.

The article points out that Germany has sold a large number of cars to China, and some brands have sold more than China's sales in China, which has promoted the German export industry to grow substantially, as well as other sectors of the economy. Whoever cares about his happiness should bless the Chinese economy for the new year. If the economic locomotive fails, it will do no good to the world. The article says, as a producer, as a consumer, the world needs Chinese everywhere.

4. consumption concept of foreigners

The United States: the rich do not exaggerate.

In the US, you can't see who is a billionaire on the street or who is a migrant worker. Americans' consumption concept is mainly "pragmatic". Consumer goods are the most important for Americans. Quality is the most important. Most Americans do not care about what brand they buy.

Canada: frugality is not shabby.

Canada's thrifty culture is deeply rooted in the hearts of the people. Maybe a diner with a colorful discount card at the table is a millionaire. Maybe a beautiful woman will be seen at the party.

Korea: love to trust domestic products

In Korea, domestic consumption is a basic consumption concept. In the process of rejecting international luxury consumption, Korean nationals are also full of a sense of trust and love for domestic goods.