Anta: Enter E-Commerce &Nbsp In 2011; Number Of Stores Has Broken Through

2011/1/5 11:23:00 43

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"Do you know many people who know Kong Linghui, or do you know them?"

Anta

In 1999, when many people did not understand why Anta spent 800 thousand yuan, please Kong Linghui.

Endorsement

That's what Ding Shizhong said.

Ding Shizhong concluded that the reason for Anta's success is to focus on two things: first, focus on building.

brand

The two is to focus on R & D and innovation.

In 2011, the sports community lacked influential tournaments, which was not conducive to the implementation of Anta's sponsorship rights.

However, before the 2012 London Olympics, Anta still had a whole year to learn from it.

In the Hong Kong stock market, another domestic sports brand Lining's total market value is HK $16 billion, while Anta's total market value has already surpassed Lining, reaching HK $30 billion.

Credit Suisse estimates Anta's annual compound growth of 22.8% in the next 3 years.

Anta also predicts that retail sales in 2010 are expected to exceed Lining and become the first place in China's local brands.

Anta estimates that there are more than 7000 stores in 2010, and the annual sales volume is expected to exceed 7 billion yuan, and the annual tax revenue will exceed 800 million yuan.

According to Ding Shizhong's plan, Anta will enter e-commerce this year, and this year it will reach 10000 stores.