Beijing Shopping Mall Teaches You Three Ways To Seize The New Year'S Spring Festival Holiday Market.

New year's day and Spring Festival holidays can often be

Last year's performance was nearly 20% last year.

An executive at Cui Wei Department said in an interview with reporters that the shopping mall was busiest at the beginning of the year. The first 3 days of this year, the hot selling scene of Beijing business once again proved his statement.

The major shopping malls in the capital have adopted different marketing tricks to make businessmen get a good start.

According to a statistical data from Beijing business information consulting center, 125 businesses in the capital city, 3568 shops and festivals, realized 2 billion 490 million yuan of merchandise sales for 3 days, among which shopping malls once again became the main selling force of new year's market.

Data show that the sales volume of 36 shopping malls was 3 yuan, 730 million yuan, up 16.7% over the same period last year.

The top three of the department store's growth list is the "Hi friend building", "Cui Wei" department store and Changping new century.

A person in charge of a friend's office said that on the 3 day of new year's day, the total sales of four stores in the "Hi you mansion" increased by more than 20% over the same period last year.

Among them, sales of gold jewelry, women's wear, cashmere and other commodities were the most significant.

Reporters interviewed found that in addition to the hot selling of traditional department stores, as the year of the rabbit is approaching, many new consumers and related toys and stuffed products have attracted many consumers.

In the Changping Yong Wang shopping center, there are many shops selling new year's goods to attract past customers to choose products.

Great cultural brand competition

The shopping mall in Beijing can get a good start in the beginning of the year, which is closely related to the attraction of cultural marketing activities such as inter year party.

Since December 2010, ice dance, concerts and other cultural activities that have never been related to shopping have been staged in Baicheng Sun Palace, Chaoyang Joy City and blue harbor, and culture has become the mainstream of Christmas marketing in Beijing shopping malls.

Reporters saw on the eve of new year's day in Chaoyang Joy City. On the 7 floor, Yang Kun and Sha Baoliang sang classic songs. The Winter Olympic champion combination Shen Xue and Zhao Hongbo performed the large-scale ice dance.

At the same place in the blue harbor of the Jingdong area, the ocean Christmas party was held, with mermaids singing, dancing and magic performing.

The cultural activities organized by the two shopping malls also opened the curtain of new year's marketing in Beijing shopping mall.

Last year, Cui Jian, who invited rock star Cui Jian to help, continue to play the leading star card.

In December 31st last year, reporters saw a group of popular rock groups, including famous pop singers.

Wu Diwen, J-boy3, Hu Ling / 3/4 gathered in Beijing APM.

As a matter of fact, in order to achieve better results, some shopping malls do "peak selling" activities.

A large fashion show was staged at Parksun Sun Palace last year.

Reporters at the scene saw that the event attracted a large number of customers to come, adding a lot of popularity to the new shopping malls.

Earlier, Hsu Chi, the heroine of "if you are the one," and Larisa Angela, "Larisa Angela's prank Kiss 2", were invited to play Christina's Larisa Angela in Sanlitun's new world. Many star shows and other art exhibitions were held in VILLAGE.

Promotion efforts as before

All kinds of thematic activities created by shopping malls have become the capital of competition among shopping malls, but the ultimate goal of shopping malls is still stimulating sales. Therefore, every year at the end of the year, great sales promotion activities are essential for every commercial enterprise.

Reporters saw at the new world department store in Chongwenmen last weekend that the boom in Christmas sales continued to the beginning of this year.

As a cosmetic product will rise in price this year, many consumers began to buy cosmetics in large quantities, and in order to increase sales, shopping malls began to promote sales of cosmetics.

In Zhongyou department store, a customer came to stockpile after hearing that the price of cosmetics was about to rise.

The reporter saw that Chanel, Estee Lauder, Lancome and other cosmetic counters were packed with customers before the shopping mall, and every shopping guide received many customers at the same time.

Sales of flexible spring clothes ahead of schedule

As usual, businesses have changed their sales strategies by flexibly promoting sales.

Reporters visited many shopping malls in the capital to see that despite the cold winter, many brands of spring clothes have quietly put on shelves.

In the blue harbor, many fashion brands spring clothes have been placed in a prominent position.

Because of the low price, many consumers are buying spring clothes in season.

In the ZARA, H&, M and other special counters in Xidan's Joy City, spring clothes and T-shirts have also attracted many customers.

According to industry sources, spring clothes in previous years were basically listed in early February, and now it is time for winter clothes to be cleared.

This year's new year's day, the spring wear is ahead of the shelf, more than a month ahead of the previous year's time to go on the market.

The shopping guide of a shopping mall in Beijing indicated that in addition to clearing inventory, some brands began to flexibly set up sales strategies in order to fight for market share.

In addition, some businesses are also on New Year's Day holiday, hoping to catch up with the promotion season.

On the 1 th of this month, Tian LAN tail sports leisure city located in Muxiyuan is officially open.

It is reported that the tail goods mall is the main sport leisure concept.