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    The Overall Level Of Jinsheng Clothing Is Promoted By &Nbsp; Policy Support Interest Is Related.

    2011/1/6 13:18:00 180

    Brand Awareness: Sunday'S Policy Support

    According to the clothing industry development report of Tianjin clothing trade association, the overall design level of Tianjin garment industry and brand awareness have been steadily strengthened.


    Expansion of brand scale


    In recent years, a number of famous brands have been well-known in Tianjin's clothing industry. For example, Ying Da and Miguel have won the "well-known trademarks in China", "the famous brand of Tianjin", such as "the famous Chinese Trademark", "rich man", "Da Wei", "Fei Nicks" and "Chun Tan".

    Meanwhile, a number of new well-known clothing brands have sprung up in Tianjin, such as JACK&JONES, sundill, Jane van, Gui Ling and so on.

    Many people still agree with local brands in Tianjin, so many sales of Jinsheng clothing brands are among the best.

    Tianjin's children's wear brands and young women's casual brands can also tap great potential.


    The expansion of the local garment industry has also strongly demonstrated the trend of the industry.

    In recent years, the production base of the group has expanded from thousands of square meters to more than 150 acres. At present, it has 80 thousand square meters of clothing production base. Yongzheng garments, Pleti clothing and Jincheng clothing also invested huge sums of money to build a large new factory building, which is no less than the famous domestic enterprises.

    Many trade companies engaged in foreign trade orders have sprang up in Tianjin, especially in Wuqing, Tianjin, Jinnan and Baodi. Many factories engaged in foreign trade processing are large in scale, and the annual output value is quite amazing.


    In addition, Tianjin clothing enterprises and clothing agencies actively represent famous brands both at home and abroad, such as Miguel, Yanko, Aquascutum, mango and other brands. Tianjin San Mao Woolen Company has acted as agent.

    Hai Lan's home

    Banna Industrial Company represented Goldlion and so on. Some of the agents' annual sales of single brands can even exceed 100 million yuan.

    {page_break}


      

    Industrial cluster needs

    Policy support


    The upgrading and development of Tianjin's garment industry will help to optimize the industrial structure of Tianjin. While Tianjin's clothing industry has promoted the development of local economy, it has solved the employment problem in a larger scope, and has contributed to the construction of a harmonious society.

    As a pillar industry, Tianjin garment industry should receive more policy support and focus on supporting the development of industrial clusters.


    From the perspective of industrial development, the Tianjin clothing chamber of Commerce said that the overall development level of the garment industry cluster in Tianjin is low, and there has not formed a fairly competitive region. In particular, there are some problems such as low industrial clusters, scattered distribution, unreasonable layout and incomplete industrial chain. Therefore, we should open up a building block for Tianjin's non-public garment industrial park, give some policy support, and guide the powerful local private clothing enterprises and garment related industries to move into the park. Once the scale of the park is formed, the radiation effect of its foreign investment will be immeasurable.


    Li Jin Jin clothing


    At the same time, in recent years, new stores in Tianjin's department stores are coming, but Tianjin garments are hard to enter.

    Le bin department store, far east department store, Parkson Shopping Center and Hisense Plaza are all dominated by clothing, but for the clothing industry in Tianjin, due to the high entry threshold, most of them are not qualified to enter the store, so they have to give way to foreign brands.

    It is a pity that most of the Jinsheng garments are only out of field sports in the situation of the expanding capacity of the clothing market.

    For this reason, some well-known local brands have urged the necessary market rules to support the development of Tianjin's famous brand clothing industry.


    The upgrading of Tianjin's garment industry must be "

    Tree brand and development

    Under the banner of "brand implementation", the relevant departments should give some reward, support and subsidy measures to the garment enterprises which have outstanding performance in science and technology innovation and brand creation, so as to arouse the enthusiasm of enterprises to create famous brand products.


    Clothing enterprises financing difficulties, taxes and fees, and the current high cost of employment, clothing enterprises generally reflect the decline in profits, some garment enterprises to invest in other high profit industries, thereby weakening the overall competitiveness of the apparel industry.


    The Tianjin clothing chamber of Commerce hopes that the government should give some credit guarantee to key garment enterprises, and increase financial support for the garment industry.

    In addition, the corresponding functions and service means should be given to promote the overall development of Tianjin's garment industry.


    In order to create a climate for the production of clothing, the policy tilt is also important besides the factors of the enterprise itself.

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