Wang Lifen'S Pioneering Career

Chatting with giant network chairman Shi Yuzhu for 3 hours, how much does it cost? The Wang Lifen network, founded by Wang Lifen, began auctioning Shi Yuzhu (blog) for 3 hours on the homepage of the website from 10 o'clock in June 15th, ending at 22 o'clock in June 15th. The highest price on the Internet is 2001221 yuan.

How much money can you earn from the product? Don't worry, this is not related to the profit mode of the company. "Celebrity time auctions, all proceeds will be used in public welfare undertakings."

On the eve of the Dragon Boat Festival, Wang Lifen was still working overtime in the office of SOHO modern city, Beijing, and her assistant arranged for an interview with reporters from the new era of China.

Wang Lifen looks a bit tired, but she says she is in a good mood. On the one hand, she has made a good price for the celebrity at the first auction, and on the other hand, because today is a public holiday, she does not have to work long hours and efficiently as usual.

It makes her feel very comfortable, can relax a little, sort out the data, or stop to think about the profit mode of the super rice network.

I want to start a business.

Many of the famous economic programs of CCTV still leave traces of Wang Lifen.

Wang Lifen founded the dialogue column, resumed the "economic information broadcast" which founded the economic channel, and became the first producer of the time. On this basis, he set up the "global information list" of the morning show "the first time" and "noon time".

Of course, more people know Wang Lifen because of his column "win in China".

"It's fair to say that I should go down this road, but I want to change the direction of my life."

Wang Lifen said.

Everything comes from winning in China.

Since Wang Lifen founded this program in 2007, the two words of "entrepreneurship" have always stimulated her.

When many of the players are in tears because of the sadness and passion of their business, Wang Lifen will always be a witness.

When doing the show, she even wanders to fantasize about how she will start her own business.

At this time, Wang Lifen has been middle-aged. If he stays in CCTV, he may still be promoted.

But she was not satisfied with the life at the end of such a glance.

"Maybe it's the passion to start a business and the desire to try a new life is too strong, so I decided to start my business without hesitation."

In fact, there is another secret reason why Wang Lifen decided to start a business.

In early 2007, Wang Lifen attended the youth leadership training program at the Kennedy School of government at Harvard University.

One morning, they trained in groups. Each group was made up of people of different nationalities and cultural backgrounds. Each one took turns to talk about the biggest confusion in his life and helped others by other members.

At that time, Wang Lifen was worried about the loss of TV viewers.

Because she found that every day after returning home, after dinner, herself, her husband and her children all went online to a computer, but no one turned on the TV, including her own TV maker.

She surprised herself.

Although Wang Lifen believes that television has its audience, she also realizes that cheese on TV has been gradually eroded by new media such as the Internet, and that television is losing young people with knowledge and pursuits and middle-aged people with innovative abilities.

Wang Lifen talked about her troubles, and a member of the training group told her, "then you need to do what the Internet needs."

"It was from that time that I spent more energy on the Internet."

Wang Lifen said.

After the return of training, Wang Lifen continued to do the TV program while studying the Internet with great concentration.

She gradually deepened her understanding of the Internet, and set up a column website in our column to understand more about the basic characteristics of the Internet.

In April 2009, Wang Lifen suddenly came up with a good idea to create a C2C website.

"This idea makes me feel like I have to do it."

Wang Lifen's idea is similar to Taobao to build a platform to allow users to realize free trading in virtual space, but this platform deals not with physical objects, but experiences and wisdom.

Because of this idea, Wang Lifen resigned the two time to CCTV director. The reason for his resignation was "I want to start a business!"

Today, the office of Pan Shiyi, a modern city in Beijing, has now become the chief editor's office of the SOHO network. It used to be the office of Zhang Xin, the co president of SOHO, and now sits in Wang Lifen's office.

Now, we have recruited a team of more than 50 people.

However, the original idea of supporting Wang Lifen's entry into the sea failed to withstand the test of the market.

Netizens are accustomed to free Internet, some people are willing to learn experience and wisdom, but no one is willing to pay, which directly let Wang Lifen "sell spiritual products".

Wang Lifen still thinks his idea is good, but "too advanced".

"In less than ten years, this e-business model will become feasible."

Nevertheless, she still has to face the failure now.

"It's as if someone has taken a detour, but that detour is still more useful than the straight road. It is because of that process that you will often realize that the road should have gone like this."

Wang Lifen said.

After adjustment, the new network platform was launched under the name of the "C2C" platform. The only feasible column in the original platform was retained and became the key part of the online online auction.

Wang Lifen tried to turn the program into a Chinese version of the Buffett charity lunch auction.

At this time, Wang Lifen has accumulated many business connections in CCTV for many years.

She chatted with Shi Yuzhu and wanted to auction the celebrity's time, which could provide a way for those who want to communicate with business leaders, and can also use auction proceeds for charity.

In fact, she wanted to ask Shi Yuzhu directly for a request to auction her time, but she was ashamed to speak. Shi Yuzhu didn't think about it. "Otherwise, you can auction me."

Yu Minhong of New Oriental also said to her, "you can auction me several times a year."

"In 3 hours, you can talk to Shi Yuzhu about starting an undertaking, or you can ask him to help you."

Wang Lifen introduced the advantages of this column.

However, the profit model of the company is still blurred.

The time of auctioning celebrities can not become a profit model of the company, because this mode can not be copied in bulk, and the effect of conversation between celebrities and buyers can not be quantified.

Therefore, it is imperative for us to find a reasonable business model as soon as possible so as to make it profitable.

For this reason, Wang Lifen was under tremendous pressure.

"No way, a lot of things are there.

Up to now, I am not very handy. I am careful every day. "

Wang Lifen said, "

She is going to write an article recently called "entrepreneurial spirit with alloy power".

Every day, she asks herself a question. I start my own business and have the experience of starting a business. What advice should I give to those who plan to start a business?

Cautious investors

In early May of this year, Soros traveled to China, and Wang Lifen took advantage of this opportunity to make a program.

Soros proposed some suggestions for young people in China through the super rice network.

After the program was launched, the traffic volume of the super rice network rose rapidly in the short term.

However, after borrowing the "big shot marketing" to attract eyeballs, the network also encountered a sharp drop in traffic.

Obviously, at the present stage, the traditional profit mode of advertising by browsing volume is not suitable for the network.

Some people began to ask Wang Lifen, what if the final failed?

Wang Lifen's response is that the biggest failure of the company is nothing to achieve profitability.

I don't have much worry about this. On the one hand, there are only a few hundred thousand monthly expenses per month, including rent, broadband, servers and staff salaries. This investment is not much; on the other hand, the "super rice network" is not simply a network, but a three-dimensional pmission platform, behind it is a program production company.

The program of the super rice network will be set up as a program after the 22 point of the local TV station and broadcast at dozens of local stations.

At present, every program produced by the network is recorded by two signals, one is a tape for television programming, the other is a hard disk, which satisfies the network playback.

That is to say, as long as Wang Lifen returns to television, it is no problem to build programs for television and maintain the cash flow of the company.

Wang Lifen said that he hoped that one day, the strong network could grow and make profits, but now it was not eager to rely on the Internet to make profits. Now the primary task is to create credibility of the website and make money in the second place.

Many people who are concerned about Wang Lifen are also giving her various suggestions.

For example, Liu Chuanzhi told her that the content of the super rice network is still too much. We must make breakthroughs in key points and make a campaign particularly beautiful.

"When a thing is successful and you don't know why it is successful, you will fail next. It means that you must have been hit by this success."

Liu Chuanzhi said.

Liu Chuanzhi's advice let Wang Lifen decide to merge some columns of the network.

"Facts have proved that the effect is very good."

Wang Lifen felt relieved.

It is not difficult to get some investment with Wang Lifen's many years in the business circle.

It is understood that there are many institutions that want to invest in the network.

But Wang Lifen said that because the company is a media, it is necessary to choose an investor who is consistent with its values, which can help investors in the sustainable development of the company, and not just regard it as a money making machine.

So the process of looking for investors may be longer, and there is no need to worry too much.

"Some people are willing to invest in the super rice network, and we are talking about that, so far, the operation capital of the super rice network is mainly the help of friends and my own savings." Wang Lifen said, "now there are two investment institutions to enter the scope of the choice, but the initiative is in our hands."

In the face of the future, Wang Lifen said that measuring the success of the network is not about how much money it earns, but in a rapidly changing society like China. Such a three-dimensional media space will serve a large number of young people. "If young people really need the platform of youmi net in life, then we can achieve success."